How to Beat The Competition

In this episode, which is the 33rd of his CALM leadership series David continues to look at how leaders can build strong relationships that benefit both parties. Something that is essential for anyone who wants to be an effective leader.  David explains how to approach relationships with a clear understanding of what you are hoping to achieve, build rapport and long-term relationships. He shares the 4-step approach he uses which works for every scenario. KEY TAKEAWAYS When it comes to relationships, good leaders lead. They actively work to build long-lasting and fruitful relationships. Set a goal for the relationship e.g. turning your supplier into someone who actively seeks out the best deals for you. For every relationship you should have a goal, an outcome and potentially a plan. Build relationships for the long term.  Never forget relationships are two-way it is not only about what they can do for you. Really listen. Ask questions and give time for answers. Set expectations from an early stage. A context for that relationship. Look for the win wins. BEST MOMENTS ‘Leaders lead in relationships.’ ‘Really listen, be interested in the other person.’ ‘Conclude with a call to action.’ ‘Find a context for that relationship to flourish.’   ABOUT THE SHOW People with purpose make a difference. Imagine a world where more people can just get their purpose out of them, into a plan and then actually make it happen. What a world that would be - People everywhere finding meaning and harness that to bring inspiration and energy to each and every day, changing lives for the better. But no one ever achieved anything on their own - we all have something unique to bring and that means we all have to play our part - if we want to go far, we have to go together and lead or serve towards a vision of the world we want to see. Everyone has a story to tell, and this show is where these stories come to life. ABOUT THE HOST David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference. ARTWORK CREDIT Penny Roberts - https://www.instagram.com/penpennypencils CONTACT METHODS LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat/ Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose Instagram - https://www.instagram.com/davidcroberts_/ Clubhouse - https://www.clubhouse.com/@davidcroberts?utm_medium=ch_profile&utm_campaign=MBv1ubya1-oOBXc_uQKFHw-46334

Today, David is joined by Jeffrey Rissman who is the Senior Director of Industry at Energy Innovation, an independent climate policy think tank. Jeff´s work has been featured in Fast Company and New Scientist. He helps the industry to navigate its way to a net zero economy. Jeff shares examples of how companies are transitioning to clean power and production methods. As well as explaining how the right policies and s are speeding up the process. KEY TAKEAWAYS The technology we need to transition to a clean economy exists and, in most cases, also makes economic sense. New legislation is speeding up the rate at which companies adopt clean production methods. Industrial heat pumps easily generate enough heat to carry out about a third of industrial processes e.g. cooking and packaging food. To be kind to the environment, it's important to find the most efficient and direct way to get the energy we need. A transition to a sustainable economy isn't a conservative or a liberal issue. No one benefits when pollutants are being belched into the air. Changing the way things are made has the potential to turn concrete into a product that helps to repair our climate. It makes economic sense for industrialising nations to leapfrog into green technology. Net zero sooner is better for people and the economy. BEST MOMENTS ‘Industrial facilities should be looking at energy efficiency, material efficiency, and electrification of heat.’ ‘It isn't a choice between sustainability and economic benefits, you can have both.’ ‘It´s not a smart investment to invest in dirty technology... leapfrogging can avoid unnecessary investment.’   EPISODE RESOURCES https://zerocarbonindustry.com/ Nestle Heat Pumps  Inflation Reduction Act ABOUT THE SHOW People with purpose make a difference. Imagine a world where more people can just get their purpose out of them, into a plan and then actually make it happen. What a world that would be - People everywhere finding meaning and harnessing that to bring inspiration and energy to each and every day, changing lives for the better. But no one ever achieved anything on their own - we all have something unique to bring and that means we all have to play our part - if we want to go far, we have to go together and lead or serve towards a vision of the world we want to see. Everyone has a story to tell, and this show is where these stories come to life. ABOUT THE HOST David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference. ABOUT THE GUEST Senior Director of Industry at Energy Innovation JEFFREY RISSMAN, who focuses on technologies and politics to combat rising greenhouse gas emissions in the industrial sector. His new book ZERO-CARBON INDUSTRY: Transformative Technologies and Policies to Achieve Sustainable Prosperity [Columbia University Press] goes on sale on February 27, 2024. In Zero-Carbon Industry, Jeffrey unpacks the complex challenges presented by climate change and offers clear, actionable insights on how we can revamp the industrial world’s heaviest emitters using cutting-edge technologies and intelligent policy. His book offers a roadmap on the transformative journey through smart investments in technology, people, and the planet toward a carbon-neutral industrial sector, which is projected to become America’s biggest source of emissions by 2035. Jeffrey has been featured in Fast Company, New Scientist, and Forbes, and his work has the potential to reshape our industrial landscape. ARTWORK CREDIT Penny Roberts - https://www.instagram.com/penpennypencils CONTACT METHODS LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat/ Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose Instagram - https://www.instagram.com/davidcroberts_/ Clubhouse - https://www.clubhouse.com/@davidcroberts?utm_medium=ch_profile&utm_campaign=MBv1ubya1-oOBXc_uQKFHw-46334

In this, the 32nd episode of David´s CALM Leadership series, he continues with last week´s building strong work relationships theme. This time, he is explaining how to hire, hone and retain the right team. He includes tips to help you get the balance right so that you can treat your team members well without undermining your position as their leader. He starts by reminding us of why we need a team so much. Then, he provides you with a simple method to identify what you need and find the right people to get things done. KEY TAKEAWAYS 80% of what you achieve is done with the help or collaboration of other people.  You can´t achieve much without a team. If you are struggling the chances are you are trying to do it with an incomplete team. Stop automatically thinking how can I do this? Instead, think who do I need to hire to get it done? Even solopreneurs rely on other people to do things for them so that they can deliver their products or services. E.g. a marketing agency. Look at your relationships with each team member, rate how strong it is and identify how you can improve things. Produce an action plan. It will keep you accountable and make sure things improve, which is good for both of you. BEST MOMENTS ‘Your team is everyone you need to make it work.’ ‘Something has been missing… and that probably isn´t a thing. It’s probably a who.’ ‘Find the gaps in the first instance, then, plug them.’ ‘Prioritise where you focus your efforts for relationships. ’   ABOUT THE SHOW People with purpose make a difference. Imagine a world where more people can just get their purpose out of them, into a plan and then actually make it happen. What a world that would be - People everywhere finding meaning and harnessing that to bring inspiration and energy to each and every day, changing lives for the better. But no one ever achieved anything on their own - we all have something unique to bring and that means we all have to play our part - if we want to go far, we have to go together and lead or serve towards a vision of the world we want to see. Everyone has a story to tell, and this show is where these stories come to life. ABOUT THE HOST David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference. ARTWORK CREDIT Penny Roberts - https://www.instagram.com/penpennypencils CONTACT METHODS LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat/ Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose Instagram - https://www.instagram.com/davidcroberts_/ Clubhouse - https://www.clubhouse.com/@davidcroberts?utm_medium=ch_profile&utm_campaign=MBv1ubya1-oOBXc_uQKFHw-46334

For this episode, David sits down with Ben Risser who is passionate about small businesses and startups. He is the owner of Providence Financial Services, which exists to help people with the right financial advice. In particular, empowering small businesses to invest and secure the finance they need to thrive, grow, and pay their people well, which builds strong communities. Ben shares some simple litmus tests you can use to determine if an investment is right for you. He also speaks about how his faith helped him and his partner to be brave, back themselves, do the right thing and navigate an incredibly difficult business situation. KEY TAKEAWAYS If you can´t, explain an investment to a friend, you should be speaking to a financial advisor rather than investing in it directly.  Do your due diligence – understand what can go wrong with an investment. Running out of cash is one of the main reasons startups fail. Investing in hiring talent too early is a common mistake. Startups benefit greatly from employing the right fractional Chief Financial Officer (CFO) for them. Entrepreneurs whose startup aligns with their purpose, typically do well. Put yourself in the shoes of your employees. It will make you treat them properly. Use your data to inform your strategies. Get the right people in the right seats. Don´t get distracted from your purpose. BEST MOMENTS ‘A good investment is one that you understand how profit is earned.’ ‘You can invest for an impact.’ ‘Have faith that through this hardship, God's goanna accomplish a greater good’ ‘You need the checks and balances in a business.’   EPISODE RESOURCES https://providentfinancialservicesltd.com ABOUT THE SHOW People with purpose make a difference. Imagine a world where more people can just get their purpose out of them, into a plan and then actually make it happen. What a world that would be - People everywhere finding meaning and harnessing that to bring inspiration and energy to each and every day, changing lives for the better. But no one ever achieved anything on their own - we all have something unique to bring and that means we all have to play our part - if we want to go far, we have to go together and lead or serve towards a vision of the world we want to see. Everyone has a story to tell, and this show is where these stories come to life. ABOUT THE HOST David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference. ARTWORK CREDIT Penny Roberts - https://www.instagram.com/penpennypencils CONTACT METHODS LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat/ Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose Instagram - https://www.instagram.com/davidcroberts_/ Clubhouse - https://www.clubhouse.com/@davidcroberts?utm_medium=ch_profile&utm_campaign=MBv1ubya1-oOBXc_uQKFHw-46334

This is the 31st in David´s series of CALM leadership podcasts, where he shares what he has learnt about leading others through running and growing multiple businesses. Today, continuing the discussion on leadership, he moves on to the world of relationships.  During the episode, David provides you with a simple way to assess your current relationships, spot any issues and address them. Equipping you to become better at building and maintaining the strong, trust-based relationships that are essential for success. KEY TAKEAWAYS Human connection is a vital human need. That is why relationships are an essential component of successful leadership. Any kind of growth is uncomfortable. So, if you want to build healthy and beneficial relationships you will need to persevere. If you care about people, you will be prepared to have those difficult conversations and address issues. Strong relationships require empathy, respect, trust, and the right intent. Sharing the same aims and purpose with others provides a great foundation for building mutually beneficial relationships. BEST MOMENTS ‘When you've got relationships that are challenging and supportive, then you're going to get benefits from that.’ ‘Our relationships have a material impact on our ability to be successful and our ability to fulfil our destiny.’ ‘Relationships actually make processes work more effectively.’   ABOUT THE SHOW People with purpose make a difference. Imagine a world where more people can just get their purpose out of them, into a plan and then actually make it happen. What a world that would be - People everywhere finding meaning and harnessing that to bring inspiration and energy to each and every day, changing lives for the better. But no one ever achieved anything on their own - we all have something unique to bring and that means we all have to play our part - if we want to go far, we have to go together and lead or serve towards a vision of the world we want to see. Everyone has a story to tell, and this show is where these stories come to life. ABOUT THE HOST David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference. ARTWORK CREDIT Penny Roberts - https://www.instagram.com/penpennypencils CONTACT METHODS LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat/ Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose Instagram - https://www.instagram.com/davidcroberts_/ Clubhouse - https://www.clubhouse.com/@davidcroberts?utm_medium=ch_profile&utm_campaign=MBv1ubya1-oOBXc_uQKFHw-46334

Today, David is joined by entrepreneur, prolific author, and disrupter Rob Moore to talk about The Money Matrix. A system that whoever controls the central banks, and the governments has created as a powerful monopoly to maximise profit. Doing so in a way that benefits the shareholders of whoever owns the world, far more so than it does ordinary people. Rob explains how to escape the money matrix and create your own mini-monopoly. A system that benefits you and generates the wealth and security so many of us seek. KEY TAKEAWAYS For every £10 you earn £7 is swallowed by the system. The central banks and government exercise a lot of control. You can use money to gain freedom. Having enough money means being able to live freely and comfortably while always beating the inflation rate. Becoming an entrepreneur enables you to create money that the system can´t control. Tax is your biggest expense. For an employed person, starting a side hustle is step one of controlling tax expenditure. Do what the banks do keep your money moving, keep investing and earning.  How you invest depends on how much money you have and how dependent you are on it. Back yourself. Start by investing in what you know. BEST MOMENTS ‘What can you do without money, nowadays? Virtually nothing.’ ‘The main way that you can create freedom is to have money and have money that the system can't control.’ ‘Money enables a better delivery of your purpose.’ ‘In 10 years, that is going to be worth half, so it´s not enough money anymore.’ EPISODE RESOURCES Money Matrix by Rob Moore - https://moneymatrix.cash/ http://rob.team Disruptors Podcast - https://podcasts.apple.com/gb/podcast/disruptors/id1076679649   ABOUT THE SHOW People with purpose make a difference. Imagine a world where more people can just get their purpose out of them, into a plan and then actually make it happen. What a world that would be - People everywhere finding meaning and harnessing that to bring inspiration and energy to each and every day, changing lives for the better. But no one ever achieved anything on their own - we all have something unique to bring and that means we all have to play our part - if we want to go far, we have to go together and lead or serve towards a vision of the world we want to see. Everyone has a story to tell, and this show is where these stories come to life. ABOUT THE HOST David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference. ABOUT THE GUEST At the age of 25, Rob was £50k in consumer debt; four years later, a self-made millionaire. He co-founded the Progressive Group – starting with Progressive Property, then Progressive Success and the Entrepreneurs Business academy (EBA). Rob’s training companies are one of the largest in the UK, & now globally. Rob is known as the Money Mentor.  Rob is a writer, communicator, social media influencer and philanthropist with his Rob Moore foundation. His 18 books have been translated into more than a dozen languages and received over 9,000 reviews. Rob believes that vital financial knowledge is not taught in schools and is on a mission to help people create multiple streams of recurring income and get better, real world financial education.  Having given 1,000s of speeches in the last decade Rob is a sought after keynote speaker. Known for his ‘Rob’s Rants’ and direct, tactical content, using his real life business experience. Rob is a mentor to many millionaires and celebrities and has helped 10,000s of start and scale up entrepreneurs. Rob has interviewed 15 billionaires and over 150 of the most successful people on the planet in multiple disciplines. Rob is RISE board member on the Princes Trust & did the highest recorded single raise. ARTWORK CREDIT Penny Roberts - https://www.instagram.com/penpennypencils CONTACT METHODS LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat/ Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose Instagram - https://www.instagram.com/davidcroberts_/ Clubhouse - https://www.clubhouse.com/@davidcroberts?utm_medium=ch_profile&utm_campaign=MBv1ubya1-oOBXc_uQKFHw-46334

In this episode, which is the 30th in David´s CALM leadership series he outlines 9 steps anyone can follow to become an inspirational leader. To get people into an environment where they can develop, grow, and achieve common goals. According to a large study conducted by Harvard Business School, the ability to inspire is the single thing that creates the highest levels of engagement, and productivity in people. So, listening to this episode and applying what you learn is bound to pay dividends. KEY TAKEAWAYS Leadership is about the ability to inspire others. Leadership starts with your leading yourself wisely. Doing so enables you to learn how to lead others and become a role model they can use to become leaders too. You need to have integrity and be authentic. Leaders are not mindlessly optimistic, but they do remain positive by reminding themselves that they can navigate through any situation. David shares an exercise you can do to glean knowledge from the leaders who have inspired you. Examine your leadership qualities. David explains how in the episode. Commit to maintaining the qualities you already have and improve those that you are not good at. BEST MOMENTS ‘Leadership is about motivating people to change to grow, and to achieve common goals.’ ‘Inspirational leaders are able to maintain a positive attitude even when times are tough.’ ‘Score yourself out of those character qualities.’ ‘How you see yourself is not necessarily always how you are perceived.’   EPISODE RESOURCES John C Maxwell - https://www.amazon.co.uk/stores/John-C.-Maxwell/author/B001H6NROC Lao Tzu - https://en.wikipedia.org/wiki/Laozi ABOUT THE SHOW People with purpose make a difference. Imagine a world where more people can just get their purpose out of them, into a plan and then actually make it happen. What a world that would be - People everywhere finding meaning and harnessing that to bring inspiration and energy to each and every day, changing lives for the better. But no one ever achieved anything on their own - we all have something unique to bring and that means we all have to play our part - if we want to go far, we have to go together and lead or serve towards a vision of the world we want to see. Everyone has a story to tell, and this show is where these stories come to life. ABOUT THE HOST David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference. ARTWORK CREDIT Penny Roberts - https://www.instagram.com/penpennypencils CONTACT METHODS LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat/ Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose Instagram - https://www.instagram.com/davidcroberts_/ Clubhouse - https://www.clubhouse.com/@davidcroberts?utm_medium=ch_profile&utm_campaign=MBv1ubya1-oOBXc_uQKFHw-46334

Today´s episode is a bit different; it is a recording of an uncut episode that David did with Christine Mullaney, the host of the Connected Communication podcast. She is an expert in communicating across different cultures, languages, and backgrounds.  Being able to adapt how you share your message to suit your audience and successfully absorb what others tell you are essential communication skills for leaders. The discussion David and Christine have in this episode will equip you to do just that. KEY TAKEAWAYS When you manage your emotional state, you get better outcomes. How are you? - are three incredibly powerful words. Having an appreciation of other people´s needs and preferences builds better teams.  Everyone has their own energy and their own way of dealing with things and communicating. David explains how that works and how to put this fact to good use. A strong team is made up of people with different strengths, qualities, and energies. People need to actually feel they have been heard. Asking someone to clarify something they have just said is one way to do this. You are not going to know what people need unless you ask. Good communication leads to higher profits. BEST MOMENTS ‘Arrive at a position once everyone has been heard.’ ‘If you leave unnecessary gaps in communication, people will plug them with their own imagination.’ ‘People know intuitively if you care or not.’ ‘I´ve not seen a problem that hasn´t been a leadership problem.’   EPISODE RESOURCES https://podcasts.apple.com/gb/podcast/connected-communication/id1678060305 Jung´s four energies - https://www.pminj.org/14-smp/files/ckirby-ho.pdf Surrounded by Idiots - https://www.amazon.co.uk/Surrounded-Idiots-Behaviour-Understand-Understood-ebook/dp/B07K2NFXTD   ABOUT THE SHOW People with purpose make a difference. Imagine a world where more people can just get their purpose out of them, into a plan and then actually make it happen. What a world that would be - People everywhere finding meaning and harnessing that to bring inspiration and energy to each and every day, changing lives for the better. But no one ever achieved anything on their own - we all have something unique to bring and that means we all have to play our part - if we want to go far, we have to go together and lead or serve towards a vision of the world we want to see. Everyone has a story to tell, and this show is where these stories come to life. ABOUT THE HOST David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference. ABOUT THE GUEST Christine Mullaney, a communication, public speaking and pronunciation coach based in Spain and Ireland, specialises in helping tech expats transfer their first language skills into confident business English communication. Her unique approach is based on 4 Pillars: self-awareness, brain-awareness, cultural awareness and language awareness. The founder of Phenomenal Presenters, an on-demand training platform, and host of the Connected Communication podcast, her mission is to alter how the world perceives cross-cultural communication and “native” English speakers. Quintessentially Irish, Christine’s content blends the spirited, fun-loving Gemini with the communicative intellectual, making you laugh and think, while nurturing natural confidence and communication clarity. Listen to her every Tuesday on the Connected Communication podcast. ARTWORK CREDIT Penny Roberts - https://www.instagram.com/penpennypencils CONTACT METHODS LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat/ Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose Instagram - https://www.instagram.com/davidcroberts_/ Clubhouse - https://www.clubhouse.com/@davidcroberts?utm_medium=ch_profile&utm_campaign=MBv1ubya1-oOBXc_uQKFHw-46334

In this episode, which is the 29th in David´s CALM leadership series he looks at the 7 qualities you need to be an inspirational leader. He explains how to develop yourself and others so that you can all reach your full potential. He looks at why listening to others is a powerful leadership tool. Leading by example, sticking to your values, the difference between management and leadership and more. Being an inspirational leader is highkly fulfilling and will give you a considerable competitive edge. KEY TAKEAWAYS Inspiring leadership is about developing yourself and others to reach their potential An inspiring leader is fully committed to their values, which comes from a deep sense of purpose. If your moral compass is twitching, listen to that. When you deviate from your values, those who are following you lose faith in you. Making it clear to others that you are listening to them is a powerful way to inspire them to follow you. Actively encourage. See the greatness in others and help them to understand their potential. Help people to build new skills to mitigate any weaknesses that they may have. Be approachable. Energy is contagious. Keep yours positive. Leadership is an act of service. When you look at it that way everyone in your team wants to serve too. BEST MOMENTS ‘If people see that you as a leader are listening to them, they will be more inspired to follow you.’ ‘Inspiring leadership is about developing yourself and others to reach their potential.’ ‘As a leader, your team don't work for you. You work for them.’ ‘The more of us that become inspirational leaders today, the more people we will encourage, develop and create.’   ABOUT THE SHOW People with purpose make a difference. Imagine a world where more people can just get their purpose out of them, into a plan and then actually make it happen. What a world that would be - People everywhere finding meaning and harnessing that to bring inspiration and energy to each and every day, changing lives for the better. But no one ever achieved anything on their own - we all have something unique to bring and that means we all have to play our part - if we want to go far, we have to go together and lead or serve towards a vision of the world we want to see. Everyone has a story to tell, and this show is where these stories come to life. ABOUT THE HOST David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference. ARTWORK CREDIT Penny Roberts - https://www.instagram.com/penpennypencils  CONTACT METHODS LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat/ Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose Instagram - https://www.instagram.com/davidcroberts_/ Clubhouse - https://www.clubhouse.com/@davidcroberts?utm_medium=ch_profile&utm_campaign=MBv1ubya1-oOBXc_uQKFHw-46334

For this episode, David is joined by Everett O'Keefe, a best-selling author who is the CEO of Ignite Press. Everett speaks about how he helps people to carry their message into the world, by authoring books. He explains why books are still the most powerful way to reach and touch others in a way that motivates them to act. Everett explains how someone who has never authored a book before can quickly do so. KEY TAKEAWAYS For centuries books have been connecting people and they are still an incredibly powerful medium. As we read, we fill in the blanks, and we co-create with the author. People support what they create. Reading requires you to engage actively, in a way watching a video doesn´t. Video and audio can easily turn into background noise. Most authors should voice the audio version. Authenticity matters. If you have a message to deliver you also have to have the willingness to put yourself out there. Choose one person and write for that person. They are your avatar. Being authentic is crucial. Dictating your book instead of typing it out is faster. With the added advantage that you naturally use the language you normally do. Language that resonates with the people you are trying to reach. Often, the content in blogs, podcasts and other material can quickly and easily be turned into a best-selling book. BEST MOMENTS ‘When someone's reading their book, it's like, they get to whisper in their reader's ear for hours.’ ‘You will speak of course, most clearly to that avatar, but you're going to pull other people in.’ ‘Having a purpose that is a direction enables you to retain that sense of contribution.’   EPISODE RESOURCES https://www.ignitepress.us/ Free Copy of Everett´s book - https://mypodcastperk.com/  ABOUT THE SHOW People with purpose make a difference. Imagine a world where more people can just get their purpose out of them, into a plan and then actually make it happen. What a world that would be - People everywhere finding meaning and harnessing that to bring inspiration and energy to each and every day, changing lives for the better. But no one ever achieved anything on their own - we all have something unique to bring and that means we all have to play our part - if we want to go far, we have to go together and lead or serve towards a vision of the world we want to see. Everyone has a story to tell, and this show is where these stories come to life. ABOUT THE HOST David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference. ABOUT THE GUEST Everett O’Keefe: Speaker, Publisher, International#1Bestselling Author Everett O’Keefe is a Wall Street Journal, USA Today, and  International #1 Bestselling Author. The Power of the Published is his most recent solo work. He has also helped create and launch more than100bestselling books for his clients. Everett speaks across the nation on the power of publishing. He is the founder of Ignite Press, a hybrid publishing company that specializes in helping entrepreneurs, as well as business and medical professionals, ignite their businesses by becoming bestselling authors. Everett is the winner of multiple awards, including the Publish and Profit Award for Excellence in Publishing, the Make Market & Launch It Award for Product Creation, and the Top Gun Consulting Award, among others. He is the co-founder of the Business Accelerator Group, a high-level mastermind group composed of international marketers and publishers. He also founded the Mastermind Retreat and hosts international mastermind events. In 2019, Everett founded The Book Publishers Network, a group of publishers, publishing consultants, book coaches and other book professionals.In 2020, he founded The Publishers Mastermind in order to help support publishing professionals from around the world. Everett is sought out as a speaker, coach, and consultant by authors and marketing experts worldwide. With a passion for entrepreneurialism, Everett helps his clients become recognized experts in their fields through speaking and authorship while allowing his clients to focus on their own areas of giftedness. You can reach Everett through his company’s website athttps://IgnitePress.us.Everett can also be found on social media at these sites: https://www.facebook.com/ignitepress/https://www.linkedin.com/in/everettokeefe/https://www.instagram.com/ignitepress.us/   ARTWORK CREDIT Penny Roberts - https://www.instagram.com/penpennypencils  CONTACT METHODS LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat/ Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose Instagram - https://www.instagram.com/davidcroberts_/ Clubhouse - https://www.clubhouse.com/@davidcroberts?utm_medium=ch_profile&utm_campaign=MBv1ubya1-oOBXc_uQKFHw-46334