Nata PR School (EN)

In this episode of the Nata PR School Podcast, Natalie Bibeau breaks down how Public Relations and GEO (Generative Engine Optimization) work hand in hand — and why this combination is your biggest competitive advantage in the AI era.SEO makes you discoverable. GEO makes you impossible to ignore. But how do you actually get mentioned in AI-generated answers from ChatGPT, Claude, Perplexity and Gemini? The answer might surprise you: Public Relations.With AI transforming the way people search for information, it's no longer enough to rank on Google. Your content needs to be "mentionable" and "citable" — ready to be picked up and included in AI-generated responses. And that's exactly where PR shines.In This Episode:What is GEO (Generative Engine Optimization) and how it differs from SEOWhy SEO is NOT dead — but its role is changing from rankings to structureHow AI tools generate answers and where they pull their information fromWhy your content needs to be structured, clear, and ready for AI to citeHow PR builds the domain authority and media credibility that AI prioritizesWhy SEO experts are now calling on PR agencies to boost their clients' visibilityThe winning formula: SEO = discoverable, GEO = impossible to ignore📺 Watch this episode on YouTube ➤ https://youtu.be/CtKdeLecekgResources & Links6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415JOIN OUR MAILING LIST ➤ www.natapr.comTHE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-ModelINSTAGRAM ➤ https://www.instagram.com/nata_pr_school/

In this episode of the Nata PR School Podcast, Natalie Bibeau welcomes Jordanne Erichsen — a former opera singer turned SEO expert — for a fascinating conversation about how AI is reshaping search engine optimization and why public relations has never been more valuable for SEO.Jordanne shares her incredible journey from the opera stage to the first page of Google, how she built Express Voice Studio into a thriving music school across Canada, and why SEO should now stand for "Search Everywhere Optimization."In This Episode:Jordanne's unique path from opera singer to recognized SEO expertHow she built Express Voice Studio and learned SEO from scratchWhy SEO now means "Search Everywhere Optimization" — not just Search Engine OptimizationHow AI tools like ChatGPT, Perplexity, Gemini and Claude pull information from across the entire webWhy public relations is a game-changer for SEO and domain authorityReal results: a client gained 11+ domain authority points in just 2 months through PRThe truth about backlinks — why buying cheap links can actually hurt your websiteWhat is GEO (Generative Engine Optimization)?Social media, digital wellbeing and the attention economy📺 Watch this episode on YouTube ➤ https://youtu.be/T7gcACTmUQAResources & Links6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415JOIN OUR MAILING LIST ➤ www.natapr.comTHE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-ModelINSTAGRAM ➤ https://www.instagram.com/nata_pr_school/

Celebrating 25 years of Nata PR! In this special anniversary episode, Natalie Bibeau reflects on how social media has completely transformed public relations — and why PR is more powerful and relevant than ever.25 years ago, traditional media was the only gateway to public visibility. Today, brands, entrepreneurs, and experts can reach their audiences directly. But has social media replaced public relations? Absolutely not. This episode reveals how PR and social media work as powerful allies to build authentic credibility and lasting influence.In This Episode:How social media completely redefined visibility and power in communicationsWhy PR has NOT been replaced by social media (with a real client story!)The power of combining PR + social media + influencer marketingUGC (User Generated Content) campaigns and why they deliver exceptional resultsHow earned media coverage boosts your SEO and AI visibilityWhy credibility must be earned, not bought📺 Watch this episode on YouTube ➤ https://youtu.be/GZjwaF3B8TsResources & Links6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415JOIN OUR MAILING LIST ➤ www.natapr.comTHE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-ModelINSTAGRAM ➤ https://www.instagram.com/nata_pr_school/

When I founded the public relations agency NATA PR in 2000, the Internet already existed… but it was not at the center of our strategies.Relationships with journalists were very real: phone calls, in-person meetings, physical press conferences, and printed press kits.We spoke to humans.We built relationships over time.Credibility came from proximity.Then the Internet arrived as an accelerator.Media databases, email, and corporate websites completely changed the speed of execution.No more waiting for a press release to be printed and mailed.We could reach more journalists, faster.But slowly, the virtual world began to take up all the space.And that's where, in my opinion, something was lost: the quality of relationships, replaced by quantity and speed.Today, after 25 years, I'm noticing an interesting shift:• we're returning to the real world• we're even talking about a comeback of analog — yes, cassette tapes are making a return!Effective public relations still — and always — rely on human relationships, even in a digital world.The Internet did not replace public relations.It forced them to become more strategic.Dematerialization and online reading: what happened on the media sideIf there is one industry that has been profoundly transformed, it's the media.In the early 2000s, print media still dominated.Magazines, newspapers, and specialized sections were pillars of the industry.A printed article had a long lifespan and could even end up in national archives.Then dematerialization arrived.Newsrooms shrank.Journalists became multi-skilled. Today, they often cover multiple topics, whereas in the past, journalists were highly specialized in very specific fields: classical music, dance, visual arts, and more.Deadlines became shorter.The pressure to produce content continuously set in.For public relations, this changed one fundamental thing: we no longer pitch a story simply because it's "interesting," we pitch stories that are useful, relevant, and quickly publishable.Today, a strong press release must be clear, well-structured, and ready for publication online.It must consider SEO, angle, headline, and quotes.Public relations has moved closer to content, and that's a good thing.After 25 years, one thing is clear to me:Tools change. Platforms evolve.But the core of public relations remains the same.Defining the story that could potentially make the headlines. Understanding what will interest journalists. And knowing when to communicate.So much more to say…I'll continue this reflection in the next episode, my PR friends.Curious to learn more about what public relations can do for you?Contact me: [email protected] GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415JOIN OUR MAILING LIST ➤ www.natapr.comTHE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-ModelINSTAGRAM ➤ https://www.instagram.com/nata_pr_school/

We often believe, wrongly, that public relations is complicated.That it requires years of study.That you must work with expensive agencies.That you need a large budget, countless contacts, and a lot of time.But the reality is much simpler than that.Public relations becomes easy when 3 things are in place:• An execution plan• Achievable priorities.• An execution plan.• A simple and clear method.PR is not a series of random actions. It's a structured process made of logical, repeatable steps. When you know what to do, in what order, and why you're doing it, everything becomes easier.• Achievable priorities.It's not about writing ten press releases.It's not about contacting every media outlet.It's about understanding what is truly relevant to journalists and focusing your efforts where they matter most.• A clear and practical execution plan.Not a theoretical plan.A concrete, actionable plan that fits into the reality of entrepreneurs and brands.This is precisely what we teach in our training at NATA PR School.A program designed to make public relations accessible, effective, and profitable.Think about it.A single article about you or your products can fully cover the $2,500 training cost.One article!Credible visibility.A powerful lever that continues to work for you long after it's published.When you compare the two, public relations can even be simpler than social media.Less pressure.Less constant content creation.More credibility.I'm here to support you at every step of the training.And yes, I personally respond to all my [email protected] out. I'm here to help.NataGET FEATURED IN THE MEDIA ➤ https://prschool.natapr.com/evergreen_frJOIN OUR MAILING LIST ➤ www.natapr.comTHE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-ModelINSTAGRAM ➤ https://www.instagram.com/nata_pr_school/

What if 2026 were finally the year the media talk about you?At the beginning of every year, when we have products or services to sell, we make the same promises to ourselves:more visibility, more contacts, more recognition… and more sales.And yet…We often repeat the exact same actions, hoping for different results.We publish more.We create more content.We try to be everywhere, all the time.Today, I want to show you why real media visibility can become a long-term lever, not just a short-lived burst of attention that disappears after 24 hours.1. The best time to start is nowVisibility is not built "when we're ready."It's been built before.Before the next launch.Before the next pivot.Before your competitors take up all the space.Waiting for the perfect moment often means leaving the field wide open to others.And in public relations, those who speak first are the ones who occupy the space.2. Stop repeating the same actions… and explore public relationsMore posts.More videos.More effort, for sometimes very little reach.Public relations works differently.It allows you to leverage the credibility of the media,instead of trying to build everything on your own platforms.When a journalist, a media outlet, or an influencer talks about you,your message immediately carries a completely different weight.3. What I teach you can be repeated all year longMy program, GET FEATURED IN THE MEDIA,is not a one-time strategy or a short-lived tactic.It's a clear, structured method you can use:• for a launch• for an important announcement• or simply to establish your expertise over timeOnce you learn it, this method serves you again and again,no matter how your business evolves.The next cohort starts on January 26, 2026.All the details are available in the episode notes.4. You can count on meI've been running a public relations agency (NATA PR) for over 25 years.That represents hundreds of press releases, pitches, interviews,and most importantly, long-term media relationships.I'm not teaching you theory.I'm sharing what actually works,and I support you in adapting it to your reality, your market, and your goals.5. Yes, public relations is simpler than you thinkFor a long time, PR was seen as complex,reserved for an elite or for companies with big budgets.That's not true!With the right, simple six-step method, the one we use at NATA PR SCHOOL,public relations becomes accessible, human, and strategic.Public relations is easy.That's what you'll say after the training.If this year you want to stop chasing visibility,take the time to be more strategic,and build your brand awareness intelligently,then the program GET FEATURED IN THE MEDIA was designed exactly for that.And I promise you this:public relations is fun.We laugh a lot during our trainings, while still doing serious, impactful work.So get ready to enjoy the process.I'll see you in class starting January 26, 2026.The program link is in the episode notes: GET FEATURED IN THE MEDIA.And if you're not sure whether public relations is right for you,email me for a free consultation [email protected] wish us all a year of strong growth in 2026,and beautiful, long-lasting visibilityin the media and with influencers.NataGet featured in the media ➤ https://prschool.natapr.com/evergreen_frTo stay informed, join our mailing list:JOIN OUR MAILING LIST ➤ www.natapr.comTHE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-ModelINSTAGRAM ➤ https://www.instagram.com/nata_pr_school/

Bonjour, Hello and welcome to the NATA PR SCHOOL podcast, episode 254.Public Relations: Cutting Through the NoiseHow do you stand out in 2026?Yes, public relations is breaking through the media noise and stepping back into the spotlight in 2026.I wanted to explore this dimension that many have underestimated in recent years.Yet this is precisely what PR has done since the very beginning: capture attention and cut through the noise.But as humans constantly search for the next technology that will solve all their problems, we now find ourselves overwhelmed by noise and endlessly shared content.Here are five aspects of public relations I invite you to explore in 2026 if you want to stand out.1. We are saturated with information, but hungry for credible contentIn 2026, everything is ephemeral: stories, posts, short videos that disappear within hours.By contrast, an article written by a journalist, a report, or an interview has a much longer lifespan. It is better indexed, shared, and cited.PR brings depth to a world obsessed with surface.So much so that even TikTok creators are now hiring public relations agencies to get coverage in major media outlets. An article in ELLE or The New York Times will obviously last far longer than anything published on social media.2. PR knows how to capture the attention of the right messengersJournalists and influencers are more solicited than ever.Recognized PR agencies and professionals, like us at NATA PR, benefit from a strong trust capital: our emails are opened, read, and answered.In 2026, relational credibility matters more than message volume.3. AI amplifies the noise, but strengthens the human value of PRAI generates content endlessly.The result: more messages, less impact.What AI cannot replace:• a deep understanding of current affairs• editorial judgment• human relationships with the mediaPR becomes a strategic filter, not a megaphone like social media platforms.4. Brands need legitimacy, not just visibilityVisibility can be bought.Credibility must be built.In 2026, brands want to be trusted, not just seen.Public relations provides:• third-party validation• authority• storytelling grounded in reality5. PR creates lasting assets, not one-off hitsA strong article written by a journalist is not just a mention.Its value is significant, because it also becomes:• reusable content• a lasting digital footprint• a lever for brand growth, sales, and reputationPR builds for the long term, while trends come and go.In 2026, public relations offers a powerful, modern response to an overly noisy world.What do you think?Want to learn more about public relations?Join our next cohort, starting January 26, 2026.Get featured in the media ➤ https://prschool.natapr.com/evergreen_frI teach simplified, practical PR strategies that are easy to implement.Not sure PR is right for you?Contact me: [email protected] stay informed, join our mailing list:JOIN OUR MAILING LIST ➤ www.natapr.comNataTHE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-ModelINSTAGRAM ➤ https://www.instagram.com/nata_pr_school/

If you've been listening for a while, you've probably heard me say this before:In public relations, the most important word isn't "public."It's relation.And even though the web, social media, AI, and all the technologies transforming our industry at lightning speed constantly reshape our tools and our platforms, one thing has never changed:At the end of the day, we are still trying to reach human beings.To share a story, an idea, a product, a service…and maybe, eventually, inspire them to engage with it.What sets public relations apart isn't just our ability to write a press release or craft a great angle.It's our ability to build genuine relationships.In this episode, I share three simple reasons why the word relation truly forms the foundation of our profession.1. Relationship Before ConversionPeople often compare PR to sales, and for good reason: both disciplines rely on the same core pillar: the relationship.The best salespeople don't think in terms of transactions.They think in terms of connections.And PR works exactly the same way.A journalist comes back to you because they know they can rely on you.They know:• you provide accurate information,• you respond quickly,• you follow up professionally,• you respect deadlines,• and you understand their editorial needs.In other words, you don't waste their time.This relational quality turns a single "yes" into a series of opportunities.And that's where PR stands apart from other disciplines: relationship is the engine of long-term visibility.2. Relationship as an Antidote to NoiseToday, journalists, producers, and influencers are drowning in a sea of messages.They receive dozens — sometimes hundreds — of pitches every single day.So why do they open your email instead of another one?Why do they read your angle?Why do they call you back?Because a connection exists.A relationship acts as a natural filter in an oversaturated landscape.It adds credibility to your message.It makes your email more than just… another email.With a relationship, your message cuts through the noise.That's why PR remains so relevant in the age of algorithms: it's built on something no technology can replace: the human connection.3. Relationship as Long-Term ValueAdvertising buys immediate results.PR builds an asset.A strong relationship doesn't disappear when a campaign ends.A journalist may think of you six months later for a story.An influencer may spontaneously mention your brand simply because they appreciate the way you work.That's the long-term value of public relations.This relational capital subtle, invisible, yet incredibly powerful, creates repetition, trust, and memorability.And that kind of capital is priceless.Relationship: Our SuperpowerIn the end, the reason PR remains essential despite every technological shift is simple:It's rooted in the most precious thing humans share: trust.Technology evolves, platforms change, but relationships endure.And as long as there are people to listen, to question, to tell stories, public relations will always have a place — a strategic, solid, and deeply human place.Thank you for being here every week, and for being part of this relationship too.If you'd like to learn how to create a strong, compelling press release or craft a pitch that opens doors, join me for my next press-release workshop on December 17, 2025 the last one of the year.PRESS RELEASE WORKSHOP ➤ https://event.webinarjam.com/nv6or/register/70w45a7pTo make sure you don't anything, sign up for our mailing list.SIGN UP TO OUR LISTS ➤ www.natapr.comFor anything else, feel free to reach out by email: [email protected] FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-ModelINSTAGRAM ➤ https://www.instagram.com/nata_pr_school/

People often imagine public relations as a world of glamour, fancy events, and almost magical visibility that appears with a few well-placed phone calls.And if you're like me, a fan of Sex and the City, you probably remember Samantha, the iconic publicist, always with a champagne glass in hand… but quite far from how things really work in our industry.Because in truth, public relations is a form of selling.Yes, selling, but a very particular kind: subtle, strategic, and deeply human.It's not about convincing a customer to buy a product.It's about proposing a story to a journalist or an influencer and inspiring them to tell it.PR is selling… without "selling"At the heart of public relations is the ability to convince a journalist, a partner, or an influencer that a story is worth sharing.We don't push.We don't manipulate.We propose.We spark interest.Just like in sales, PR is about presenting an idea, a point of view, and an angle that makes someone want to know more.A good salesperson highlights a product's benefits.A good PR professional highlights the relevance and value of a story.And the press release?It's not a bureaucratic exercise.It's PR's number-one tool: a way to package a message so that it becomes interesting, helpful, and relevant.That's why I like to say:"A press release is simply a well-presented value proposition."Because that's precisely what it is: an invitation for the media to enter your world and share your story.The media are also "clients"We often forget this, but journalists and influencers behave very much like real clients.They have specific needs, tight deadlines, mental overload, and every day they have to sort through hundreds of pitches.They are professionals whose goal is to create quality content for their audience.Our job in PR is to make their work easier:To offer strong stories, clear angles, credible data, and accessible spokespeople.It's not about ego, and it's not an opportunity to talk about yourself for free.It's about responding to a real need in their workflow.That's why I often repeat:"Just like in sales, PR is not about talking about yourself — it's about meeting the real needs of journalists and influencers."When you understand this, everything changes: your messages become sharper, your communication more effective, and your response rates… much higher.A strong PR pitch is a strong sales pitchThe parallel between sales and PR becomes even clearer when we look at what makes a great pitch.Whether it's aimed at a client or a journalist, the ingredients are identical:• a strong hook• a clear value proposition• a concise message• and the right person at the right momentA press-release pitch and a startup pitch follow the same rules.They must capture interest instantly, then make the other person want more.A good pitch is the one that makes someone say:"Interesting — tell me more."And that's why I like to summarize it this way:"PR is about selling ideas… and building relationships that last."ConclusionPublic relations is not a mysterious art reserved for a select few.It is simply a smart and strategic form of selling.A kind of selling that doesn't push products — but ideas, stories, and vision.And the good news is: PR is simple, and it's absolutely accessible to you.If you'd like to learn how to create a strong, compelling press release or craft a pitch that opens doors, join me for my next press-release workshop on December 17, 2025 — the last one of the year.To make sure you don't miss it:Sign up for our mailing list, and you'll also receive our six-step model to create PR and INFLUENCE campaignsA perfect preparation for the workshop.For anything else, feel free to reach out by email: [email protected] UP TO OUR LISTS ➤ www.natapr.comTHE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-ModelINSTAGRAM ➤ https://www.instagram.com/nata_pr_school/

Today, I want to talk to you about a persistent myth in the world of public relations: the myth of numbers.Many still believe that having hundreds, or even thousands, of media contacts is the key to success.But in reality… ten good contacts can be worth a thousand names on a list.Why?Because in public relations, it's not about quantity, it's about relevance.Yes, agencies build relationships of trust with journalists, but in a world that moves at lightning speed, I believe our number one asset is our ability to create genuine connections.Ten journalists or content creators who are truly interested in your industry, your product, or your service will do far more for your visibility than a thousand generic addresses receiving a standard press release.I call these the real influencers: the right contacts for you.It's also much easier to deepen your understanding of a handful of contacts than of thousands.You can take the time to explore their social media accounts, see what interests them, understand how they work, and when you reach out, you can speak about their latest article or post in your industry that you've read with interest.Public relations is, above all, about human relationships.Show that you care about their work simply that, and you'll see more of them responding to your emails.A true relationship takes cultivation: respect, listening, and time.Authentic connections are what make a journalist think of you for a story, or an influencer speak about your brand with conviction.So the next time you think, "I need to grow my contact list" because you don't have enough journalists or influencers, focus instead on strengthening the relationships with the right people, as I've described.These are the real influencers: those most likely to talk about you, and those with whom you can take the time to build genuine bonds.And just to make you smile, I found this about the famous Albert Einstein, who also said: "Ten good ones are better than a thousand."It reminds us that focusing on quality over quantity is always bette: ten good people or ideas are far more valuable than a thousand mediocre ones.Because in PR, as in life, it's not the numbers that matter, it's the genuine, sincere connections.Not on our list yet?To stay updated, subscribe to our newsletter on our website: natapr.comOr download one of our free tools.We'll likely offer a free press release training very soon!Can't wait to meet you.NataSIGN UP TO OUR LISTS ➤ www.natapr.comTHE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-ModelINSTAGRAM ➤ https://www.instagram.com/nata_pr_school/