My Amazon Guy

Send us Fan MailAmazon FBA fees 2027 are increasing, with new fulfillment rates, storage fees, and changes that could reduce Amazon seller profits.Noah Wickham breaks down the 2027 Amazon FBA fee increase, including the average $0.19 per-unit change and higher fees for certain standard-size products. The video covers Amazon fulfillment fees, low-price FBA rates, aged inventory storage fees, bulky product tiers, and the fuel surcharge. Amazon sellers can see how these changes may affect product costs, pricing, and profit margins before the new fees take effect.Protect Amazon profits from rising 2027 FBA fees, get a plan to cut costs and improve margins with My Amazon Guy: https://bit.ly/4jMZtxu#AmazonFBA #AmazonFBAFees #AmazonSellerFees #AmazonSellers #AmazonFBA2027Want free resources? Dowload our Free Amazon guides here:FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps 00:00 - Amazon FBA Fees 2027: What's Changing01:01 - Amazon FBA Fuel and Logistics Surcharge01:49 - 2027 Amazon FBA Fulfillment Fee Breakdown02:47 - Standard-Size Amazon Product Fee Increases03:22 - Amazon FBA Fees for Products Over $5004:39 - Low-Price Amazon FBA Fee Changes05:21 - Amazon Inventory and Storage Fee Updates06:01 - New Amazon FBA Bulky Product Size Tiers06:52 - Amazon Oversized Product Fee Changes07:31 - Unified Monthly Amazon FBA Storage Fees08:33 - Amazon Remote Fulfillment Fees for Canada09:49 - Pan-Americas Amazon Fulfillment Fee Changes10:36 - Amazon Referral Fees for 3D Printers11:21 - Amazon Promotion and Return Processing Fees11:53 - How 2027 Amazon FBA Fees Affect Seller Profits-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan Mail In this episode of the Building in the Open series, Steven Pope discusses a potential CEO partnership with a supplement brand and his plans to build the business in public. From reviewing product packaging issues and improving the Amazon customer experience to mentoring the founder's daughter and handling family business decisions, Steven shares what it takes to lead an Amazon brand. Get a behind-the-scenes look at how the CEO of My Amazon Guy approaches business partnerships, leadership, mentorship, and building a brand with transparency.Want to grow your brand with a smarter creator strategy? Book a call: https://bit.ly/3SH8m0l#StevenPope #AmazonBusiness #Entrepreneurship #BusinessMentorship #MyAmazonGuyWant free resources? Dowload our Free Amazon guides here:FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps 0:00 - The partnership opportunity & why control matters1:10 - Inspecting product samples & handling shipping leaks2:06 - What it takes to succeed on Amazon3:21 - Overcoming family business dynamics & blind spots4:21 - Mentorship approach & why teaching comes first5:10 - Relationship selling & campus outreach5:54 - Building in the open: Why full transparency works7:09 - Next steps & planning the leadership transition-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

Send us Fan MailCEO daily routine with Steven Pope at My Amazon Guy shows how he manages 400 employees, checks team performance, and reviews business operations.Steven Pope shares what a CEO does all day, from checking Slack channels and employee updates to reviewing client sales and agency projects. This behind-the-scenes look at running a marketing agency also covers YouTube analytics, CTR, thumbnail A/B testing, and team feedback. The video shows how a CEO manages daily tasks, reviews results, and follows up on work across different departments.Get help growing an Amazon brand. Book a call with My Amazon Guy: https://bit.ly/4jMZtxu#CEODailyRoutine #BusinessLeadership #DayInTheLife #AgencyOwner #MyAmazonGuyWant free resources? Dowload our Free Amazon guides here:FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - CEO Daily Routine: What to Do Without Meetings00:34 - How a CEO Manages 400 Employees Using Slack01:19 - Reviewing Amazon Client Sales and Growth02:16 - How to Review YouTube Analytics and CTR02:49 - Comparing Amazon Product Listing Images03:54 - Managing Agency Finance and Account Issues04:26 - Reviewing YouTube Video Performance05:25 - YouTube Thumbnail and Title A/B Testing06:21 - Reviewing Content Performance and New Videos07:35 - Social Media Content and Team Collaboration08:41 - Employee Performance and Agency Partnerships09:19 - Managing UGC Content and Creator Link Projects-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailMy Amazon Guy shows how sellers can use the new Detach from Family and Ungroup Variation Family options in Manage Inventory. This Amazon Seller Central update explains how the new controls compare with the Variation Wizard and flat-file updates. The video also covers possible variation errors and changes to the new Seller Central interface.Need help fixing Amazon listing issues or managing variation families? Book a call with experts! https://bit.ly/4jMZtxu#AmazonSellerCentral #AmazonVariations #AmazonFBA #AmazonSellersWant free resources? Dowload our Free Amazon guides here:FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Amazon Seller Central Variation Update 202600:37 - How to Ungroup an Amazon Variation Family01:11 - Seller Central UI Changes and Variation Issues-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailAmazon Marketing Cloud Audiences help sellers improve Sponsored Products targeting and ad performance.Noah Wickham explains how to use AMC audiences, customer data, and reporting to improve Amazon PPC campaigns. This Amazon Marketing Cloud tutorial covers seasonal advertising analysis, audience bid adjustments, and how to create AMC audiences without SQL. It also shows how sellers can target cart abandoners, off-Amazon shoppers, and high-value new-to-brand customers to improve ad targeting.Check your CTR, audit your SEO, and track your watch time, because more impressions mean nothing if nobody clicks or sticks around:  https://bit.ly/4jMZtxu#AmazonMarketingCloud #AmazonPPC #AmazonAdvertising #SponsoredProductsWant free resources? Dowload our Free Amazon guides here:FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Amazon Marketing Cloud Audiences Overview01:04 - Amazon Marketing Cloud Use Cases and Reports02:00 - Sponsored Products and Shopping Prompt Analysis02:45 - Amazon Seasonal Advertising Exposure Analysis03:25 - Setting Up Q4 Seasonal Ad Reporting04:49 - How to Read AMC Seasonal Exposure Reports06:28 - Choosing Amazon Marketing Cloud Use Cases07:31 - AMC Audiences for Sponsored Products Campaigns08:02 - Uploading Customer Data to AMC Audiences09:15 - Creating AMC Audiences Without SQL09:48 - How to Target Off-Peak Amazon Shoppers10:42 - Targeting Customers Who Engaged Off Amazon12:12 - How to Apply AMC Audiences to Ad Campaigns13:37 - Amazon Cart Abandoner Audience Targeting14:20 - High-Value New-to-Brand Customer Audiences15:11 - Amazon Marketing Cloud Reporting and Customer Data-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan Mail How much equity should a business partner get for bringing marketing expertise instead of capital? Steven Pope and the My Amazon Guy leadership team discuss a potential partnership with Powder Vitamins, debating 25% to 50% ownership, leadership roles, and plans to grow the supplement brand through athlete marketing, grassroots promotions, and behind-the-scenes content. The team weighs the value of Steven's involvement and what it would take to turn a $500K brand into a multimillion-dollar business.Your brand needs more than a good product to grow. Book a call with My Amazon Guy and build a plan to turn your next growth opportunity into real sales: https://bit.ly/4jMZtxuWant free resources? Dowload our Free Amazon guides here:FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 – The Pitch: Becoming the Face & Building in the Open01:11 – Breaking Down the Partnership Opportunity02:07 – Equity vs. Labor: Structuring the Deal03:40 – Bringing in the MAG Team for Strategic Review05:08 – The Docuseries Strategy: Scaling Through Content06:36 – Leveraging Athlete Relationships & College Sports07:35 – Applying the Red Bull Marketing Playbook08:28 – Steven Pope Deal vs. Agency Deal Dynamics10:40 – Long-Term Vision: Capital, Cash Flow & Brand Equity13:08 – How Behind-the-Scenes Content Drives Growth14:45 – Field Marketing, Creatives & Next Steps-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

Send us Fan MailEcommerce SEO in 2026 covers Google rankings, AI search optimization, quality backlinks, and ways online stores can improve organic traffic. Ecommerce SEO strategies include product schema markup, Shopify collection page SEO, relevant backlinks, technical SEO, and helpful website content. SEO vs AI search comes down to trusted content, structured product pages, website authority, and search ranking practices that support long-term visibility.Your competitors are showing up on Google while your brand gets left behind. Find out what's holding back your website rankings, organic traffic, and AI search visibility with an expert SEO strategy call: https://bit.ly/4jMZtxu#AmazonFBA #AmazonPPC #BlackFriday #AmazonAdvertising #AmazonSellersWant free resources? Dowload our Free Amazon guides here:FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - How Google SEO and AI Search Are Changing01:17 - Ecommerce SEO in 2026 With Brandon Leibowitz01:57 - How AI Search Is Changing Google Rankings03:13 - How Reddit Affects AI Search Results03:48 - Traditional SEO vs AI Search Optimization05:02 - Ecommerce Product Schema Markup Explained06:42 - Backlinks vs Content for Better SEO Rankings08:36 - How to Build Quality Backlinks for Ecommerce10:01 - Guest Podcasting for SEO Backlinks11:36 - Google AI Overviews and AI Search Manipulation12:37 - Black Hat SEO and Low Quality Backlinks14:00 - Domain Authority vs Backlink Quality15:37 - Ecommerce Category Pages and Shopify SEO17:21 - How to Handle Google Ranking Changes18:01 - What to Do When Google Rankings Drop-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailAmazon PPC not converting? Low impressions, few clicks, and no sales can signal bid, keyword relevance, CTR, or product listing problems. Amazon PPC optimization starts with the ICAP funnel: impressions, clicks, add to cart, and purchases to find where shoppers stop buying. Amazon conversion rate and click-through rate depend on product images, pricing, reviews, search placement, and listing quality.Stop paying for impressions that lead nowhere. Get an expert review of what's hurting Amazon PPC clicks, conversions, and sales before more ad spend goes to waste: https://bit.ly/4jMZtxu#AmazonPPC #AmazonAdvertising #AmazonCTR #AmazonFBA #AmazonSellersWant free resources? Dowload our Free Amazon guides here:FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Why Amazon PPC Gets Impressions but No Sales00:29 - How the Amazon ICAP Funnel Tracks Sales00:58 - Low Amazon PPC Impressions: Bids and Keywords01:37 - Why Amazon PPC Clicks Don't Turn Into Orders02:14 - How Reviews and Product Images Affect Conversion02:53 - Fix Amazon PPC Low CTR With Better Main Images04:05 - Why 0.25% CTR Can Still Have 25% Conversion05:05 - How to Test Amazon Product Images Against Competitors06:15 - Why Higher CTR Can Lower Conversion Rate07:47 - Can Amazon A+ Content Make Up for Lower Ratings-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailAmazon Q4 marketing strategies help sellers prepare for Black Friday Cyber Monday sales. Amazon Marketing Cloud, customer journey analytics, and audience targeting help reach high-intent shoppers. Full-funnel Amazon ads, brand tailored promotions, and cart retargeting help turn holiday traffic into sales.Stop spending Q4 ad dollars on shoppers who won't buy, get an Amazon advertising plan built around high-intent customers before Black Friday hits: https://bit.ly/4jMZtxu#AmazonFBA #AmazonPPC #BlackFriday #AmazonAdvertising #AmazonSellersWant free resources? Dowload our Free Amazon guides here:FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Amazon Q4 Customer Journey Analytics01:00 - Four Stages of the Amazon Customer Journey02:21 - Building Brand Awareness Before Black Friday03:40 - Brand Search Ratio and Amazon Click-Through Rate05:00 - Turning Product Views Into Potential Buyers06:31 - Brand Tailored Promotions for Q408:01 - Targeting High-Intent Black Friday Shoppers09:28 - New-to-Brand Sales and Repeat Customers10:24 - Amazon Marketing Cloud Audience Targeting11:38 - High-Value Customer Segments for Q413:05 - Creating AMC Audiences for Holiday Ads14:55 - Cart Abandonment and Wish List Targeting16:25 - New-to-Brand Customer Audiences17:42 - Applying AMC Audiences to Ad Campaigns19:23 - Creating Custom Audiences With AI and SQL21:42 - Updating Amazon Marketing Cloud Audiences22:22 - Amazon Full-Funnel Advertising Campaigns23:18 - Sponsored Display Ads for Brand Awareness24:48 - Sponsored Brands and Product Consideration25:46 - Sponsored Products for Purchase Intent27:02 - Setting Up Q4 Full-Funnel Campaigns27:58 - Targeting Holiday Shoppers Before Black Friday-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan Mail What if your agency's biggest success becomes the reason a client fires you?Steven Pope shares how he lost a client after growing his agency fees to around $21,000 a month. In this coaching call with Jasim, he explains why certain agency pricing models can backfire, how to structure contracts that make sense for both sides, and what agency owners should consider before scaling.The conversation also covers building systems that run without constant founder involvement, finding clients through cold outreach, and deciding when to outsource versus building an in-house team.Get expert advice on agency pricing, contracts, and growth. Book a call: https://bit.ly/43TKHis#BusinessAutomation #AgencyGrowth #BusinessSystems #Entrepreneurship #MyAmazonGuyWant free resources? Dowload our Free Amazon guides here:FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Automating business systems and operations01:00 - Founder branding and long-term business growth01:19 - Retainer vs. percentage-based agency pricing02:29 - Outsourcing link building vs. content strategy03:00 - Cold calling vs. cold email marketing03:56 - Why in-house marketing systems beat outsourcing04:30 - Email marketing platforms and deliverability issues05:04 - How to check domain health and email blacklists05:42 - Improving BDR outreach and testing sales processes06:10 - When to outsource vs. build an in-house team-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show