Mobile Dev Memo Podcast

this episode of the Mobile Dev Memo podcast, I speak with Adam Epstein, the CEO and founder of Gigi, a CTV advertising buying platform specializing in Prime Video. We discuss the current CTV advertising landscape, including: What is motivating the dramatic growth of CTV advertising spend?; The distinct pricing strategies implemented by Netflix, Disney+, and Amazon for their ad-supported tiers; The different targeting and measurement solutions offered by the major streaming services; Why CTV measurement is challenging when inventory is purchased through third-party DSPs; The availability of targeting data across various streaming services and programmatic channels. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Rockerbox. Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it’s all about. INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

In this episode of the Mobile Dev Memo podcast, I speak with Chris Kane, the President of Jounce Media, a research agency that covers the programmatic advertising ecosystem. Chris and I discuss the state of the programmatic advertising market. Among other things, we cover: The current state of the open programmatic web; What caused the rapid decline of made-for-advertising (MFA) supply; How the largest premium web publishers will adapt to cookie deprecation in Chrome; Whether cookies will ultimately be deprecated in Chrome; Why cookie deprecation in Safari provides little clarifying guidance on the impact of cookie deprecation in Chrome; The dynamics behind OEMs claiming ad rights within CTV apps. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Rockerbox. Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it’s all about. INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

This episode of the Mobile Dev Memo podcast is a spoken essay and not an interview. In the episode, I discuss the European Commission's preliminary finding that Meta's use of the "Pay or Okay" model violates the Digital Markets Act, and I relate that decision to the broader trend of digital deglobalization.

My guest on this episode of the Mobile Dev Memo podcast is David Philippson, the founder and CEO of Dataseat, a privacy-first mobile DSP. As David notes in our conversation, this is the fourth episode of the MDM podcast on which David has appeared, which likely makes him the most recurring guest. David is a wealth of insight into the mobile advertising ecosystem, having founded one of the first MMPs, Ad-X, which was acquired by Criteo in 2013. In this episode, David and I discuss AdAttributionKit, the advertising attribution framework that Apple introduced at WWDC this year and which is mostly -- currently, anyway -- a re-brand of SKAdNetwork. Among other things, we cover: The changes to mobile attribution introduced with AdAttributionKit; The extent to which AdAttributionKit is an attempt to unify attribution across platforms, and what would that conceivably might look like in a few years' time; Whether Meta or Google are any more likely to adopt AdAttributionKit than they were SKAdNetwork; Why Apple made the change that only allows one view-through impression to be open at a time; Apple's long-term vision for attribution; Whether Private Cloud Compute will have a measurement use case at some point; Updated thoughts on the likelihood of Apple deploying its "nuclear option" of IP obfuscation. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Rockerbox. Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it's all about. INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

MDM Canon is a new podcast series from Mobile Dev Memo in which co-hosts Eric Seufert and Stewart Johnson select an article from the Mobile Dev Memo archive and discuss it at length. This episode focuses on an article titled What is performance marketing?⁠, first published in October 2018. The episode attempts to clarify what I see as a broad misunderstanding of the general marketing taxonomy with a functional definition of performance marketing. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠⁠Clarisights⁠⁠⁠. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.⁠⁠ INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠. The Mobile Dev Memo podcast is available on: Apple Podcasts Spotify Google Podcasts

My guest on this episode of the Mobile Dev Memo podcast is Archie Stonehill, the Head of Product at Stash, a D2C and web shop enablement tool for mobile game developers. Prior to Stash, Archie was an investor at Makers Fund, a venture capital fund investing in the gaming ecosystem. In this episode, among other topics, Archie and I discuss: The history of alternative mobile app stores, starting most prominently with Epic's Project Liberty and progressing through those lawsuits, as well as Google's settlement with states' attorneys general; The current state of affairs with respect to alternative app stores and alternative in-app payments; The size of the "shadow IAP economy" on mobile, enabled by web shops; How much traction do you think alternative app marketplaces will see in the EU under the auspices of the DMA, including the four that are live now: AltStore Pal, the Aptoide games store, Mobivention, and SetApp Mobile; The key advantages of web shops over platform storefronts; How developers can overcome the conversion friction inherent in moving users to alternative storefronts. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠⁠Clarisights⁠⁠⁠. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.⁠⁠ INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠. The Mobile Dev Memo podcast is available on: Apple Podcasts Spotify Google Podcasts

In this episode of the Mobile Dev Memo podcast, I speak with Mike Taylor, the co-author of a new book, Prompt Engineering for Generative AI: Future-Proof Inputs for Reliable AI Outputs, published by O'Reilly. Taylor was previously the founder of a 50-person growth marketing agency, Ladder. In our conversation, among other things, Mike and I discuss: How Prompt Engineering is a skill that can be improved upon over time; The non-obvious ways in which prompt engineering can be approached in order to improve outcomes; How Prompt Engineering can be approached procedurally and programmatically, and how companies should think about building systems that improve their LLM interactions over time; Whether the growth hacking model has fallen out of favor; The principal challenges of running an agency; Whether marketing generally suffers from a lack of statistical literacy. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠⁠Clarisights⁠⁠⁠. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.⁠⁠ INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

My guest on this week's episode of the Mobile Dev Memo podcast is Tom Smith, a partner at specialist competition law firm Geradin Partners. I invited Tom to the podcast to discuss the recently passed Digital Markets, Competition and Consumers (DMCC) Bill in the UK, which grants the UK's Competition and Markets Authority with broad new powers to regulate digital markets. Among other things, Tom and I discuss: What the DMCC aims to achieve; The political context around the DMCC; How the DMCC differs from the EU's Digital Markets Act (DMA); What new powers and obligations the DMCC grants and imposes upon the CMA; The long-term consequences of the DMCC. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠⁠Clarisights⁠⁠⁠. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.⁠⁠ INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠. The Mobile Dev Memo podcast is available on: Apple Podcasts Spotify Google Podcasts

My guest on this episode of the Mobile Dev Memo podcast is Danny Frenkel, the CEO of PunchUp, an eCommerce platform for stand-up comedians. Prior to founding PunchUp, Danny was an early employee at Facebook. Danny and I discuss the process of building an audience in the era of social media subscriptions, and what the end of the internet's grand bargain means for live performers. Among other topics, our conversation covers: The economics of live entertainment; How developing a direct connection with customers became an imperative in the post-ATT marketing landscape; What building a relationship with a customer entails; How live entertainers think about lifetime value; How the creative landscape changes when creators are equipped to with direct-to-consumer tools. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠⁠Clarisights⁠⁠⁠. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.⁠⁠ INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

My guest on this week’s episode of the Mobile Dev Memo podcast is Ari Paparo, a prominent entrepreneur and thought leader within the digital advertising ecosystem. The impetus of our conversation is a newsletter that he published several weeks ago for Marketecture in which he asked, Did it have to be this way?. From that piece: "After reading this, you’re forgiven for thinking that the web is dead. Not dead yet, but certainly in decline. Media companies have pivoted to CTV. The NY Times makes more money from games than news. The advertisers are finding more of their customers on retail sites through Commerce Media. When you zoom out, these are all parts of the same story, but it could have maybe been different." Ari and I discuss the history of and future prospects for the open web, including: The benefits of closed-loop advertising systems over the open web; Whether a fractured and stratified ecosystem of closed-loop walled gardens is a best-case scenario for digital advertising; The notion of the “open internet”; How the digital advertising ecosystem evolved differently than Ari would have expected at the time of Google’s acquisition of DoubleClick; Netflix’s announcement that it will develop its own advertising platform; What Ari predicts for the future of third-party cookies in Chrome. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠⁠Clarisights⁠⁠⁠. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.⁠⁠ INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.