Digital Marketing 4 SME's

Content typeInterviewPrimary goalEducational SummaryIn this episode, PR expert Steve Turner shares insights from his book 'PR That Works,' discusses effective PR strategies, the impact of AI on public relations, and how small businesses can leverage PR on limited budgets.keywordspublic relations, PR strategies, AI in PR, small business marketing, crisis management, thought leadership, public relations books, media relations, PR campaigns, brandingkey topics28 real PR strategies used in campaignsThe importance of measurement in PR successThe role of AI in modern public relationsEffective PR tactics for small businessesCrisis management and reputation repairThe impact of writing a book on industry credibilityThe future of public relations education Sound bites"Public relations builds trust and credibility for the long term""If you have objectives and measurement, PR is more effective""Public relations can make a billion-dollar industry out of a movie"Chapters00:00 Introduction to Steve Turner's PR expertise02:05 The inspiration behind 'PR That Works'04:02 The 28 real PR strategies and their application07:00 The five M's framework for organizing campaigns11:01 Measuring PR success and ROI13:01 PR tactics for small businesses with limited budgets16:08 The role of networking and events in PR20:01 Case studies: Successful PR campaigns like Barbie and Nike22:51 Crisis management and handling PR disasters26:49 The benefits of writing a book for industry credibility30:04 The impact of AI on public relations and reputation management35:53 Ethical considerations and AI abuse in PR39:13 Future plans: Education, impact, and legacy44:03 Closing thoughts and next steps for listenersFeatured:Host: Mike Sharp - https://mikesonlineacademy.comGuest: Steve Turner: https://rockstarpublicist.com/

Thinking about a new logo or website? Before you spend a penny, get clear on what your business stands for and why customers should choose you.Branding expert Matt Smith joins Mike Sharp to explain how small businesses can build a memorable, trusted brand without wasting money on the wrong things. Drawing on more than 30 years in design, Matt shares why your purpose, positioning and messaging should come before your visual identity.They explore how to find your point of difference, turn your founder’s story into a reason to buy, and explain what you do without confusing customers with jargon. Along the way, they discuss lessons from Cannondale and Jaguar, where AI helps and where human judgement still matters and why reviews and recommendations are part of your brand, too.Whether you’re starting a business or wondering why your marketing isn’t connecting, this conversation will help you get the foundations right before investing in a new look.Connect with Matt on Linkedin:https://www.linkedin.com/in/mattsmithcreative/Website:https://www.mattsmithcreative.com/Check out Matt's Branding 101 training workshop on the 27th October 2026 - if you miss this date look out for future workshops.https://skillsandbusinesshub.org/training_courses/branding-101-oct-2026/Connect with Mike host of Let's Talk Digital Marketing.Get more leads and sales for your business with Google Ads Free Google Ads audit (not just an AI report)https://mikesonlineacademy.com/freeauditJoin my Free Meta And Google Ads Community on Skool:https://mikesonlineacademy.com/skoolFollow me on Linkedin: https://www.linkedin.com/in/mikeesharp/Struggling with your marketing? Book a free virtual coffee with me.https://growth.mikesonlineacademy.com/

AI is already talking to AI on LinkedIn but the businesses that stand out will be the ones that make people feel seen, heard and valued.In this conversation, digital marketing expert and prolific podcaster Graham Coath explains why real dialogue, long-term consistency and genuine curiosity matter more than chasing likes, viral posts or automated engagement. With more than 700 podcast episodes behind him and seven years of posting a daily LinkedIn poll, Graham shares a refreshingly honest view on visibility, content and building a business people actually want to connect with.In this episode, we cover:Why “going viral” is not a business strategyThe danger of AI-generated engagement and AI talking to AIHow to create LinkedIn content that starts real conversationsWhy a like or “Great post” comment is not meaningful engagementThe power of showing genuine interest in a small number of peopleWhat seven years of daily LinkedIn polls taught Graham about consistencyWhy many talented people never make it—and what resilience has to do with itWhat musicians, live performance and business can teach us about connectionHow to use AI without losing your humanityGraham’s new book, And in Poll PositionFeatured quote: “If you want to sell in 2026, the thing you need to be most interested in is not yourself—it needs to be the people in front of you.”Connect with Graham at a better way of life https://abetterwayoflife.co.uk and explore his book, And in Poll Position available on Amazon in paperback and Kindle.Get more leads and sales for your business:Free Google Ads Audit: https://mikesonlineacademy.com/freeauditFollow me on Linkedin: https://www.linkedin.com/in/mikeesharp/Book a 121: https://growth.mikesonlineacademy.com/

Business coach Stacey Hylen has helped clients go from six to eight figures without the burnout.In this episode she shares her "Add a Zero Without the Hustle" philosophy, the overlooked upsell strategy that grew one client's sales 48% in a single month, and how she became one of the first business coaches to build AI into her work.Host Mike Sharp (Mike's Online Academy) sits down with Stacey - former VP of Consulting for Tony Robbins, longtime collaborator with Chet Holmes (The Ultimate Sales Machine), and author of the upcoming book Hidden Profits to unpack how small and medium businesses can grow revenue from clients they already have, instead of chasing endless new leads.In this episode:• Why the "BS funnel" quietly kills business growth• The "want fries with that?" upsell — and why it works • Resources vs. resourcefulness: the Tony Robbins recession lesson• How one question added 48% to a client's revenue in 30 days • Becoming an early AI adopter (the first 1% of ChatGPT users) • Custom GPTs, the SASI framework, and using AI without losing your voice • Lifestyle design: growing the business without sacrificing your familyChapters 00:00 – Intro 01:04 – Stacey's story: giving entrepreneurs back to their families 05:09 – "Add a Zero Without the Hustle" explained 08:10 – Money mindset & the upper-limit problem 09:38 – The upsell strategy ("want fries with that?") 12:31 – Resources vs. resourcefulness 14:28 – The one-question upsell: +48% in a month 17:14 – Becoming an early AI adopter 20:20 – Custom GPTs & the SASI framework 22:15 – Inside working with Tony Robbins & Chet Holmes 29:25 – Who she works with & lifestyle design 32:19 – How to work with Stacey 32:47 – Rapid fire: music, books, films & favourite tech 38:20 – Where to find StaceyConnect with Stacey Hylen: Free hidden-profits assessment & custom GPT →https://moreclientsandcash.com/Coaching & masterminds →⁠https://staceyhylen.com/⁠More from Mike's Online Academy:Work with Mike to get more leads and sales for your business with paid ads⁠https://growth.mikesonlineacademy.com⁠Get free access to my paid ads community on skool:⁠https://mikesonlineacademy.com/skool⁠

Damian Lo Cascio known as the Digital Doctor, shares practical insights into automating marketing, sales, and customer service processes, and discusses the future of digital solutions for SMEs.Main Topics Covered:The evolution of automation in small businesses since 2008How data and customer journey mapping drive personalised marketingDifferent tools and platforms for automation including Go High Level, Keap, HubSpot, and othersStrategies for lead generation, nurturing, and converting prospects with automationThe importance of ongoing communication and relationship-building post-saleCost saving tips by optimizing tech stack and renegotiating software contractsPractical automation examples for Facebook ads, email campaigns, appointment setting, and follow-upsHow to start simple: leveraging Facebook lead forms and basic workflowsThe role of AI tools like ChatGPT and Claude in research and content creationReal-world applications: charity walks, health initiatives, and personal projectsDamien emphasizes that automation is personalisable and scalable.Start simple with lead forms and basic workflows before expanding.Regular communication and relationship nurturing are key to maximizing customer lifetime value.Evaluate and optimize your tech stack to reduce costs and complexity.AI tools like ChatGPT can assist with content, research, and problem-solving.Timestamps:00:00 - Introduction and guest overview: Damian, the Digital Doctor02:01 - Damian’s background in health clubs and automation via client retention strategies04:02 - Lessons learned from his health club business crash and pivot to online fitness05:40 - The rise and challenges of Fit Steps and data insight value07:23 - The impact of COVID on digital fitness solutions and automation advantages09:02 - How automation started and evolved for Damien’s business ventures10:44 - Popular automation platforms: Infusionsoft, Go High Level, HubSpot11:44 - Key functions of CRMs and workflow automation in marketing and sales12:34 - Building customer qualification and segmentation through automation13:11 - Automating for nurture sequences, appointment booking, and referrals14:40 - Customer journey mapping and creating personalized automation paths15:17 - The importance of segmentation and tailored messaging16:33 - Maintaining relationships with regular, relevant communication17:11 - Integration of CRM with social media, financial, and project management tools18:17 - Automating reminders, follow-ups, and re-engagement strategies19:01 - When and where to start with automation in your business20:37 - Practical lead generation strategies with Facebook and lead forms22:04 - Automating customer onboarding, order follow-up, and reviews23:33 - Using automation for predictive contact points, e.g., mortgage or dental checkups26:36 - Adding value through 'Wow' moments: personalized thank yous, gifts, and extra touches28:28 - Overview of Damian’s tech stack and choosing cost-effective solutions30:46 - Saving costs by renegotiating and consolidating software tools, avoiding legacy systems32:21 - How automation enables real-time analytics and business insights33:17 - The future of automation and AI integration36:31 - Damien’s charity work: supporting women’s heart health and charity walks38:46 - Favorite music, films, and personal interests43:41 - The anticipated future of automation in SMEs and online business46:17 - How to get in touch for automation consultancy and servicesResources & Links:Connect with DamianEmail: ⁠[email protected]⁠Website: ⁠thedigitaldoctor.co.uk⁠Walking In Memory: walkinginmemory.co

Sylwia Czarnecka, a branding and marketing expert, shares her journey from sales to creative branding, emphasising the importance of understanding your brand's core, asking childlike questions, and integrating AI tools into creative processes. Discover practical strategies for building a cohesive brand identity and fostering personal growth.Chapters:00:00 Introduction to Sylwia Czarnecka and her expertise01:02 Sylwia's journey from sales and accountancy to branding04:22 Understanding, imagining, creating: Sylwia's three-stage process05:59 Branding is more than just a logo08:04 Starting with client and business understanding10:52 Connecting visual identity with brand values11:26 The power of childlike questions in innovation16:09 Introducing NanoChange: small steps for big growth19:09 Sylwia's 52-week journal for personal development21:12 Challenging limits: the story behind the 10K run23:18 The impact of habits and challenges on growth24:04 Using the understand-imagine-create blueprint with clients28:24 The role of AI in creative and routine tasks32:08 Sylwia's views on AI tools like ChatGPT33:43 Sylwia's favorite books and their influence36:14 Favorite holiday destinations and Poland's seasons37:51 Sylwia's favorite foods and contact info guest linksLinkedIn -https://www.linkedin.com/in/sylwia-czarnecka/Website - https://bold-creative.co.uk

Are you an activated lifelong learner, or just a lifelong learner? In this insightful clip, we dive into the mindset that separates the top ten per cent of the world from the rest. .

In this episode I sit down with award-winning TEDx speaker and business coach Katrena Friel to unpack how a devastating $30,000 scam became the best thing that ever happened to her — and how it launched a 25-year career helping SME owners become recognised experts in their field.Katrena shares her "Becoming the Expert" program, a 12-month done-for-you journey that takes experienced professionals and turns their knowledge into a published book, a signature talk, and a high-value signature program — all in 90 days of build time.In this episode you'll learn:Why building a business is the greatest personal development program you'll ever doHow to identify your unique "field of excellence" and package it correctlyWhy writing a book is the #1 confidence and positioning tool for new coaches and consultantsThe truth about online courses (and why high-touch 1-on-1 programs convert better)How Katrena has helped 100% of her clients hit #1 bestseller on AmazonWhether you're a consultant, coach, or service-based business owner with 1–10 staff, this episode is packed with practical insight on how to stand out, charge your worth, and build a business that reflects who you truly are.🌐 Find Katrena at: https://becomingtheexpert.com.au🌐 Find Mike at https://mikesonlineacademy.com

This is a recording from my presentation to the Cofi Business Network session.If you’re having issues with Google Ads, feel like you’re wasting money, not getting leads, or simply don’t understand what’s going on behind the scenes — this is a must-watch.I break Google Ads down in a clear, practical way for real business owners, covering what actually matters, what to avoid, and how to make your ads work smarter, not harder.Perfect for small businesses, founders, and anyone running their own marketing.Join my community on skool for free at https://mikesonlineacademy.com/skool

Posting daily but getting nowhere? Boosting ads but seeing no return?You don’t need “more marketing”.You need better strategy.Watch this talk delivered to the CR38IVES Club in February 2026I break down how organic and paid marketing complement each other and how creatives can use both to build momentum without overwhelm.Learn about paid ads in my community on skool:https://mikesonlineacademy.com/skoolVisit CR38IVES Club:Real talk. Real tactics. Real connections.https://www.eventbrite.co.uk/e/cr38ives-club-online-networking-event-tickets-1975281842163