This video is brought to you by a donation from PJ and he wants me to cover the story of David's Bridal going bust. They are the largest wedding dress retailer in America and control over a quarter of the market and now they have declared bankruptcy and are looking for a buyer to come in and rescue them. They already filed for bankruptcy protection in 2018. Many will say that covid ended them or an uncertain economy and inflation. So now they are looking for a buyer for their 300 locations around the country and they have been in business since the 1950s. They say that might also be online competition but you can sure bet that other bridal companies are suffering too. Another excuse is the shift to casual weddings. I haven't really seen that as a wedding photographer and videographer. If no buyer comes in to rescue them they might have to close all their stores and liquidate. Good! Of their 10k workers 9k are gone and have been laid off. All of those reasons I read about are just an excuse. You know the real reason for their collapse if you've been following this channel for any length of time. The marriage rates are collapsing and men are going their own way. We've already seen jewelry stores impacted as well. I posted this story on Twitter a while back and one guy said that ChatGPT couldn't give one advantage to being married over just dating someone. But it gave him 50 reasons why marriage sucks for men. We are making a serious impact guys and we need to keep this up. Many people will say that the only ones crying will be the divorce lawyers. But it's also going to be wedding halls, catering companies, photographers/videographers, limo companies, churches, Diamond & Jewelry stores. As well as formal clothing companies, catering staff and not to mention all the money that won't be spent on wedding gifts. Then there's also travel being impacted with less honeymoons. But I suspect that money is going to be spent on twenty-somethings travelling the world looking for the perfect selfies. If David's is or was smart they would have closed all of their unprofitable stores back in 2018 and focused on top ten or twenty percent which are profitable in wealthier areas because people with money still tend to get married. They should have taken the money saved from the closed 80-90% of stores and invested it making the remaining stores as upscale as possible. That would have a better chance at working. But not to worry folks your order is safe and the women that ordered dresses will still be getting them. There's not much to this story so I thought I'd cover another article called: "Marriage 'will be extinct in 30 years'" from the daily mail. So even the lamestream media is accepting the fact that marriage is going to end. But boy have they still got it wrong. I'll cover that in a moment but let me first tell everyone about today's sponsor Haakon The Good:

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