Marketing Monk

Red Bull gave you wings and a $13M lawsuit. See the marketing mistakes behind 43% market share, a cola recall, and Monster's quiet rise to 39%.

LG went from Korea's first radio to a $6.5B brand. Here's how OLED dominance, a smart TV ad platform, and appliance subscriptions built their marketing strategy.

Here's how Doritos built a $6B brand, from consumer-made Super Bowl ads and the Doritos Locos Taco to flavour drops, gaming, and a year-round creator platform.

Coca-Cola set up vending machines in India and Pakistan, enabled live interaction, guided shared tasks, captured real moments, and turned them into global content.

Hot Wheels grew by making faster cars, owning speed, low pricing, building a track ecosystem, using car licenses, creating collectibles, and hosting events. Here's how

Here's how Dove Chocolate built a global brand using premium pricing, a 30-year sensory claim, wrapper messages, women's empowerment, and a dual-brand strategy.

Lipton cut middlemen, standardized tea, priced fairly, partnered with PepsiCo, used sustainable sourcing, and shifted to emotional marketing. Here's how

IHOP renamed itself IHOb for 30 days, got mocked by every brand on the internet, and turned that ridicule into $113M in free media and 4x burger sales.

Google Glass had technology. Boeing proved it. But Google targeted the wrong people, set the wrong price, and never answered what it was for.

Here's how ICICI used aspiration ads, tech investment, co-branded cards, data personalisation, and smart segmentation to become India's top private bank.