Adopting a marketing mindset in L&D

What can L&D teams learn from marketing? As it turns out - quite a lot. In this episode, we’re joined by Bianca Baumann and Mike Taylor, two learning experts passionate about applying marketing principles to learning design. From learner personas to engagement strategies, they explain how a marketing mindset can help L&D teams better connect with audiences, drive meaningful impact, and prove value to stakeholders. Ep. 66 Brought to you by Elucidat.  Want more insights? Get the latest tips, expert advice, and best practices from top L&D leaders - delivered straight to your inbox. The Learning at Large newsletter brings you monthly insider content to help you create and scale impactful learning. Subscribe now and never miss an edition!

Organizational learning isn’t just a nice idea – it’s essential to staying resilient, productive, and people-centered. But what does it really look like in action? In this episode, Dr. Nigel Paine, a learning and leadership expert, explores how organizations can shift away from individual performance and toward collective learning. Nigel shares his vision for learning cultures built on trust, team connection, and the “organizational brain". Ep. 65 Brought to you by Elucidat.  Want more insights? Get the latest tips, expert advice, and best practices from top L&D leaders - delivered straight to your inbox. The Learning at Large newsletter brings you monthly insider content to help you create and scale impactful learning. Subscribe now and never miss an edition!

AI isn’t just around the corner – it’s already transforming the way we work and learn. But how can Learning and Development (L&D) teams make the most of it today? In this episode, Egle Vinauskaite, a learning technology and AI consultant, uncovers the real impact of AI on workplace learning - unraveling the biggest opportunities, challenges, and common mistakes L&D teams face when integrating AI into their strategies. Ep. 64 Brought to you by Elucidat.  Want more insights? Get the latest tips, expert advice, and best practices from top L&D leaders - delivered straight to your inbox. The Learning at Large newsletter brings you monthly insider content to help you create and scale impactful learning. Subscribe now and never miss an edition!

The world of workplace learning is changing. Traditional competency models are being challenged, and organizations are shifting towards skills-based learning. But what does this shift really mean, and how can businesses implement it effectively? In this episode, Nick Shackleton-Jones, CEO and Founder of Shackleton Consulting, joins us to discuss the key aspects of skills-based learning, its impact on talent development, and practical steps for making the transition. Ep. 63 Brought to you by Elucidat. 

For too long, learning programs have relied on expensive tools and complex systems to measure impact. But what if organizations already have the data they need? Dr. Alaina Szlachta is on a mission to help L&D professionals leverage existing resources for smarter evaluation. In this episode, she shares why she believes measurement isn’t as complicated as it seems - and how learning leaders can drive impact with what’s already at their fingertips. Ep. 62 Brought to you by Elucidat. 

Dr. Heidi Kirby is revolutionizing the world of learning and development (L&D). With a passion for creating meaningful learning experiences, she’s on a mission to align L&D strategies with business goals, all while keeping the learner at the center. In this episode, Heidi shares her journey, insights, and a bold vision for the future of L&D. Ep. 61 Brought to you by Elucidat. 

For too long learning has happened without consideration of the underlying mental processes it involves. The results? We’re all working against the brain, rather than with it. And this is something that Lauren Waldman, Founder and Learning Scientist behind Learning Pirate, has set out to change. Hear why she’s on a mission to get L&D to lead with the science. In fact, she thinks everyone should better understand their brain. Explore how new science-based habits can transform your learning, and get your neurons firing to develop some truly transferable human skills. Ep. 60 Brought to you by Elucidat. 

There’s never been a better moment to address L&D’s persistent elephant in the room. Advances in technology mean measurement and evaluation is now more accessible than ever. That’s why Alaina Szlachta, doctor in education and human behavior, thinks it’s time we woke up to all the data around us. In this episode, hear why she says this starts with asking the right questions. Explore how you can make data-informed decisions, and dive in and discover some ways Artificial Intelligence (AI) can help.  Ep. 59 Brought to you by Elucidat. 

Producing effective learning at scale isn’t straightforward. Add a decentralized learning model to the mix and things can get even more complicated. We found out how Geraldine Murphy, global digital learning leader, approaches this challenge at one of the world's largest drinks brands. In this episode, hear how she’s driving standards against a backdrop of constant demand from a range of operating companies. Discover the skill and mindset you need to balance global strategies with local needs. Ep. 58 Brought to you by Elucidat. 

Diversity, Equity and Inclusion (DE&I) is something no learning leader can ignore. If you’re going to change behavior in your organization, you can’t just reach for an off-the-shelf compliance module. That’s why Shola Aminu, Global Director, Diversity, Equity & Inclusion at Ogilvy, is putting DE&I front of mind in his organization. In this episode of the Learning at Large Podcast find out how his pioneering approaches make it anything but a tick box exercise. Explore how your business can take every employee on an authentic journey with DE&I. Ep. 57 Brought to you by Elucidat.