053 I Beneath the Surface: Dave Wilber on Soil Technology, Sustainability & the Future of Turf

In this episode of Leadership on the Links, host Tyler Bloom sits down with industry veteran Dave Wilber, whose four-decade journey in turf has taken him from ranches and fairways to a global consulting career. Now in a new role as Director of Customer Success and Agronomy at TerraRad Tech, Dave shares how he’s helping bring game-changing soil moisture technology to the turf world. The conversation explores how TerraRad’s L-band microwave sensors are enabling smarter irrigation and better decision-making—and why tech like this is becoming essential. But the discussion also dives into leadership, mentorship, and the evolving challenges facing today’s superintendents. Dave opens up about career reinvention, burnout, and the importance of lifelong learning in a fast-changing industry. Whether you’re managing a course, mentoring a team, or just thinking about what’s next, this episode offers real talk, sharp insights, and a clear look at where the turf industry is headed. What we learned from this episode: ✅ Career Reinvention is Possible – Dave transitioned from decades of turf consulting into a tech-forward role at TerraRad Tech, proving that adaptation and lifelong learning keep you relevant. ✅ Technology is Shaping the Future of Turf – TerraRad’s L-band microwave radiometry sensors go beneath the surface—literally—by measuring soil moisture 3-4 inches deep and integrating with platforms like Toro Lynx for intelligent irrigation management. ✅ ROI-Driven Innovation Matters – With water and budget pressures growing, the ability to visualize and act on moisture data is a game-changer for many operations. ✅ Mentorship + Curiosity = Longevity – Dave’s career longevity is rooted in staying curious, reading outside of the turf world, and helping others grow through mentorship. Links mentioned: TerraRad Tech - https://terraradtech.com/turfrad/  David Wilber LinkedIn - https://www.linkedin.com/in/dave-wilber-53696730a/

On this episode of Leadership on the Links, we sit down with Jason Straka, a seasoned golf course architect with over 30 years of experience designing and renovating courses worldwide. Jason’s background in agronomy, environmental design, and construction gives him a unique perspective on the evolution of golf course architecture. We discuss the post-COVID design trends reshaping the industry, from short courses and reversible layouts to an increasing emphasis on sustainability and environmental stewardship. Jason also shares insights into the collaborative process between architects, superintendents, and club members—highlighting what makes a project truly successful. If you’re passionate about the future of golf course design, this episode is a must-listen! Key Takeaways 🏌️‍♂️ Jason’s diverse background in agronomy, environmental design, and construction shapes his unique approach to architecture. 🌍 Sustainability is at the forefront, with modern designs focusing on environmental stewardship. ⛳ Post-COVID trends are driving creativity in golf course design, including short courses, reversible layouts, and putting courses. 🤝 Collaboration is key—successful projects require teamwork between architects, superintendents, and club members. 🚀 Attracting new talent to turfgrass science and golf course management is a growing industry challenge. Links & Resources Fry-Straka Global Design - https://www.frystraka.com/   

In this episode of Leadership on the Links, we dive into the world of golf course construction and environmental stewardship with Nick Roth, Director of Greens and Grounds at The Tree Farm. Nick shares his journey from working on major renovation projects at Oakland Hills to leading the ground-up construction of The Tree Farm, a unique new golf destination blending golf, hospitality, and sustainability. We explore the club’s innovative design philosophy, how it balances architectural vision with maintenance practicality, and the environmental initiatives shaping the course’s future. If you’re interested in course design, turf management, or what it takes to build a world-class golf experience from scratch, this is an episode you won’t want to miss! What you'll learn in this episode:  🌲 The Tree Farm’s unique design blends heathland and sandhills influences, with a strong focus on environmental sustainability. ⛳ Nick’s experience at Oakland Hills helped prepare him for the challenges of course construction and management from the ground up. 🏗️ The design evolved during construction, with on-the-spot decisions shaping the final layout. 🔥 Sustainability efforts include controlled burns, native plant restoration, and collaboration with the South Carolina Wildlife Federation. 🔮 The future of The Tree Farm includes continuous refinements, potential course expansions, and a focus on enhancing the member experience. Links and Resources mentioned: Nick Roth - LinkedIn Profile

In this episode of Leadership on the Links, we sit down with Tom Kaplun, Superintendent at North Hempstead Country Club and President of the New York State Turfgrass Association (NYSTA). Tom shares insights into the NYSTA apprenticeship program, a game-changing initiative designed to develop the next generation of turfgrass professionals. We discuss how this program is shaping the future of the golf industry, improving workforce retention, and providing a structured pathway for career growth. Whether you’re a superintendent, a golf course operator, or someone looking to break into the industry, this conversation is packed with valuable insights! Key Takeaways ⛳ The NYSTA apprenticeship program offers structured education and hands-on training for turfgrass professionals. 🌱 Workforce development benefits, including skill-building, employee retention, and career advancement. 🎓 Open to a diverse range of individuals, from recent graduates to career changers and experienced employees. 🤝 Industry partners play a crucial role by supporting through equipment donations, scholarships, and program promotion. Links & Resources 🔗 NYSTA Apprenticeship Program – https://nystaapprenticeship.com/

In this episode, we introduce Rachel Ridgeway as the newest team member at Bloom Golf Partners. We discuss her extensive HR background in private clubs, Bloom Golf Partners' expansion strategy, and how Rachel will integrate into the firm. Rachel Ridgeway’s 13-years of experience in hospitality and manufacturing led her to the private club industry, where she served as an HR executive at Merion Golf Club and Rehoboth Beach Country Club. She specializes in executive recruitment, employee engagement, and club governance, with a passion for the unique dynamics of private clubs.  A SHRM-CP certified professional and Lumina Learning practitioner, Rachel has successfully recruited for leadership roles across private clubs, including Assistant General Managers, Superintendents, Executive Chefs, and Directors of Finance. This episode is packed with practical insights for General Managers, Club Leaders, and Superintendents looking to enhance hiring, retention, and leadership development strategies in their organizations.  Key takeaways from this episode: HR Expertise in Private Clubs – Rachel has placed key club leadership roles, bringing best practices to streamline the search process and enhance recruitment outcomes. Strategic Integration of HR Best Practices – Rachel’s discusses the value of strategic initiatives including structured onboarding, exit interviews, and employee engagement strategies. Building Long-Term Leadership Pipelines – Develop stronger hiring frameworks to help clubs attract, retain, and develop top talent. Establishing core values, conducting annual employee satisfaction surveys, and implementing recognition programs create engaged teams and reduce turnover. Leadership & Development Initiatives: Rachel’s experience includes launching supervisor peer groups, Lumina Spark workshops, and leadership retreats to strengthen club leadership teams. Links in this episode: Rachel Ridgeway - LinkedIn Bloom Golf Partners - www.bloomgolfpartners.com

In this episode of Leadership on the Links, we dive into the findings of a recent survey on assistant superintendent employment trends and career development with industry expert Pat Jones. The conversation sheds light on what today’s assistants need to succeed and how the industry can better support their growth. What you'll learn in this episode: ✅ Mentorship & Development Matter: Assistants are seeking more guidance from superintendents and exposure to high-level responsibilities like budgeting and planning. ✅ Workplace Culture is a Priority: Future superintendents aim to build positive, engaged team environments. ✅ Education Requirements are Changing: While valuable, a 4-year degree is no longer seen as essential—2-year programs and on-the-job experience are gaining traction. ✅ Career Transparency is Needed: Assistants want clear pathways for advancement and open discussions about compensation. Soundbytes: "Many assistants expressed a common frustration: they don’t feel seen or taken seriously by their superintendents. They’re looking for mentorship, career guidance, and a clear path forward—but often feel left to figure it out on their own." (12:04) “With nearly 40% of courses now under management companies, there’s a growing demand for experienced professionals who can step into a role and stay. It’s no different than a highly skilled mechanic choosing to specialize rather than running the whole shop. You can carve out a successful career in this space without necessarily wearing the superintendent hat." (20:07) Key Quotes: "One of the things that really stood out to me was how many assistants mentioned in their comments that they had changed jobs multiple times—always searching for the right mentor, the right teacher, the right guide to help them take the next step in their career." "Many people don’t fully appreciate—or perhaps don’t even realize—just how early golf course teams start their day.”"It’s no different than diagnosing a turfgrass issue. If you’re dealing with a problem, you don’t hesitate to call an expert and ask." “It’s on them to ask the right questions, to communicate that they’re looking for guidance, career development, and mentorship. And if that doesn’t align with what’s happening in a particular agronomy department? Then it’s time to move on and find a place that does." "Some people are realizing they’d rather be at a B+ club where work-life balance is better, rather than pushing for that A+ club experience, where the demands can be overwhelming." Links and Resources Mentioned: Flagstick LLC: https://www.patjonesflagstick.com/ Pat Jones LinkedIn: https://www.linkedin.com/in/pat-jones-226766b0/

In this episode of Leadership on the Links, we sit down with Evan Schiller, one of the golf industry's most respected course photographers. Evan shares his journey from competitive golfer to capturing some of the world's most stunning golf courses. We discuss the role of photography in shaping a golf course’s brand, the behind-the-scenes work of superintendents, and the evolving trends in course design and maintenance. What You’ll Learn in This Episode: How Evan transitioned from playing professional golf to becoming a leading golf course photographer The meticulous planning and preparation involved in capturing the perfect golf course image Why high-quality photography is essential for a course’s branding, marketing, and membership attraction The often-overlooked contributions of golf course superintendents and maintenance crews How course architecture, grass types, and environmental considerations are shaping modern golf design The importance of relationships between photographers, superintendents, and architects in the golf industry Soundbytes: “That’s the kind of detail that makes a difference—not just for photography but for course maintenance. The grass tells a story, and I love learning from the people who care for it every day.” (34:44) “I’ll be in the parking lot, packing up my gear, when someone—maybe a member, a guest, or even a staffer—asks, Oh, are you heading out now to shoot? No, I’m done. I always get a surprised look. Wait, what? They don’t realize I’ve already been out there for hours.” (50:00) Key Quotes: "I was recently at Riviera, the bunkering there stood out as some of the best I’ve ever seen. Yes, some of the bunkers had steep faces, but the way they were designed and framed within the course was visually stunning. It wasn’t just about difficulty; it was about how they shaped the experience of the course. Truly some of the best I’ve ever seen.” “Many people don’t fully appreciate—or perhaps don’t even realize—just how early golf course teams start their day.” “It’s an incredible level of commitment that most people never see—but it’s what makes the flawless morning rounds possible.”

In this episode of Leadership on the Links, Tyler sits down with David J. McGregor, a seasoned turf professional and Master Greenkeeper, to discuss his journey from England to the U.S. and his insights into the differences in golf course management between the two regions. More importantly, David introduces Evoke IQ, an innovative automated budget tracking platform designed to streamline financial management for golf course superintendents and club managers. What You’ll Learn in This Episode: David McGregor’s Career Path – From his start at Wentworth Golf Club hosting European Tour events to leading operations at Westwood CC. U.S. vs. European Golf Course Management – Key differences in staffing, efficiency, and technology adoption. What is Evoke IQ? – How this platform automates budget tracking and integrates with existing accounting and payroll systems. Superintendents as Financial Stewards – How better financial visibility builds confidence with club leadership and improves overall course management. Soundbytes: “From the U.S., we admire England’s rich golf history, and from England, they admire the innovation and technology that drive the American golf industry.” (14:58) “A few years ago, I found myself spending too much time in my office, worrying about reports, invoices, and ensuring we were on track financially. Of course, I want my budget to be accurate, and I want to plan efficiently. But, as I’ve said before, I’m a greenkeeper at heart. Spending more time in the office than on the golf course became a real problem because, at the end of the day, we’re judged by the condition of the golf course.(23:18) Quotes: “One of my proudest accomplishments was becoming a Master Greenkeeper in 2019, which was a rewarding milestone and a way to stay connected to home.” "I was young—only 21—when I made the move to the U.S. I’d been a greenkeeper since I left school at 16. The system in England is a bit different; as long as you start college right away, you can also enter the workforce, which is exactly what I did. I loved greenkeeping then, and I still do, but at the time, I felt like I had nowhere to go. “To put it simply, it’s a budget-tracking tool that gives you a live budget, 365 days a year, with zero manual input. Gone are the days of checking the old manual ledgers, pulling labor reports, and manually compiling everything to understand where you stand financially.” “Evoke IQ automates data flow from our accounting system and payroll, linking it directly with our budgets and schedules. Now, when I walk into the office each morning, I can check my screen in just 15 seconds and know exactly where I stand with labor, ledger, and my overall budget. I can then walk out onto the golf course, make decisions in real-time, and know exactly where things are.” Links Mentioned: LinkedIn: David McGregor, https://www.linkedin.com/in/david-mcgregor-mg-3a3299308/ Website: Evoke IQ, https://www.evokeiq.com/ 

In this episode of Leadership on the Links, Tyler sits down with Christopher Brown, CEO of Teed & Brown, a seasoned professional who transitioned from golf course management to the lawn care industry. Chris shares his journey, from working in the golf course industry to leading Teed & Brown, a rapidly growing lawn care company. With a focus on leadership, career growth, and industry evolution, Chris provides valuable insights into balancing business expansion with maintaining a strong company culture. You'll hear about Chris's leadership philosophies, the tools and strategies that drive Teed & Brown's success, and why he believes open knowledge sharing is crucial for industry growth. This conversation is packed with practical takeaways for professionals in golf, turf management, and business leadership. What You’ll Learn in this Episode: Career Perspectives: Why Chris made the switch from golf course management to lawn care and how it reshaped his career, and how he found passion in his current role. He described being open to exploring alternative career paths, which offered a better work-life balance and earning potential in adjacent industries like lawn care. Scaling Company Growth with Team Growth: How Teed & Brown scaled from a small operation to a multi-location business with 130 employees. Employee Development: The role of structured career paths, performance tracking, and continuous learning in building a high-performing team. The Power of Collaboration: Why knowledge-sharing and mentorship are essential for long-term success in the turf industry. Soundbites: “You have to constantly reset your approach, reminding yourself that each customer is new to the conversation. What may be second nature to you is entirely fresh to them, so you need to present it as if it’s their first time hearing it.” (22:29) “Many companies struggle because they’re missing one or two of these components. As businesses scale, Structure and Systems often become the biggest challenges. Early on, a simple structure works—two partners in a pickup truck, making daily plans on the fly. But with over 100 employees, well-defined systems and structures become essential for efficiency and growth.” (27:16) Key Quotes: "I sleep at night knowing I've got a really good team working around me who helps me do that." "Our challenge is to deliver our best while bridging the gap between customer expectations and reality—helping them understand what’s possible, what isn’t, and why." "We aim to be the fine steakhouse of this environment—offering a premium experience that comes at a higher price but delivers exceptional quality. It’s all about ensuring it aligns with what you’re looking for." "We must excel not just in training but also in providing consistent feedback and measuring performance effectively." Links and Resources Mentioned: Teed and Brown: https://teedandbrown.com/  Christopher Brown’s LinkedIn Profile: https://www.linkedin.com/in/cbteedbrown/  Tyler Bloom’s LinkedIn: https://www.linkedin.com/in/tyler-bloom-603b6243/  

In this episode, host Tyler Bloom is joined by Alyson Johnson, a dynamic leader with over 25 years of diverse experience across the golf industry. From her early days in sports psychology to running her own agency, The Gilly Group, Alyson has carved out an impressive career in marketing, branding, communications, and sponsorships within golf. We explore the vast opportunities available in the business of golf—opportunities that extend far beyond playing or teaching. Alyson shares valuable insights on personal branding, the challenges and triumphs women face in this male-dominated industry, and the importance of building diverse skill sets for career growth. You’ll also learn about the fascinating world of golf course design, her perspective on creating memorable golf experiences, and her advice for women aspiring to succeed in golf careers. Plus, Alyson gives us a sneak peek at an exciting project she’ll be announcing soon. Join us as we uncover actionable strategies and inspiring stories to help you elevate your career and leadership in golf. Let’s tee off this insightful conversation with Alyson Johnson! What You’ll Learn in this Episode: Business of Golf: Behind-the-scenes efforts in the golf industry create exceptional experiences for players and fans. Career paths extend beyond playing or teaching to include roles in law, HR, finance, and more. Women in Golf Careers: Women face challenges in a male-dominated industry, often hesitating to apply for roles unless fully qualified. Education on opportunities and strong personal branding can empower women to succeed. Personal Branding: A strong personal brand highlights professional appearance, skills, and willingness to learn. It helps others understand your value and opens doors for career growth. Construction and Course Design: The process of creating world-class golf courses involves transforming sketches into reality, with careful consideration of terrain, soil, and water. Alyson’s work has given her a deeper appreciation for this art and science. Soundbites: “Many people, not just women, don’t fully understand the wide range of career opportunities in the golf industry. When someone says they work in golf, the assumption is often that they are either a player or an instructor. However, the golf industry offers roles in nearly every field, such as law, HR, accounting, culinary arts, and course maintenance. If people realized they could apply their unique skills to a career in golf, it could help address workforce challenges in the industry.” (24:55) "For women, there’s an added barrier—many don’t feel welcome in golf, even as players. This lack of comfort extends to using golf for professional networking.” (27:08) Key Quotes: “Women are often hesitant to engage due to a fear of seeming inexperienced, whereas men tend to approach these situations with more confidence, even if they’re unsure.” “Men will apply for a role even if they meet only one out of ten qualifications, whereas women might hesitate to apply unless they meet nearly all the requirements. This hesitation often stems from a fear of appearing unqualified or not knowing enough, leading women to hold back from trying altogether.” “Golf opens so many doors and provides incredible experiences.” “Too often, different sectors within golf work in silos, complicating things and even stepping on each other's toes. To avoid this, there needs to be more collaboration and understanding between different players in the industry.” “Another challenge is how many players, especially women, don’t realize the range of skills they have. Players are often seen as just athletes, but they are also running businesses—handling marketing, travel, strategy, and finances.” “Personal branding also extends to your overall image. Are you professional in appearance and punctual in your commitments? Do you stay informed about industry trends? Who are you surrounding yourself with, and what projects are you working on? Sharing those projects shows the breadth of your experience and knowledge.” Links and Resources Mentioned: LinkedIn: https://www.linkedin.com/in/alyson-ramsey-johnson/  Website: https://www.gillygroup.com/