The Future of Multifamily: An Economist's Perspective

Join Gino Barbaro of Jake and Gino as he continues the discussion on the crucial team members you need to build a scalable and successful real estate enterprise. He stresses that in the current market cycle, the focus has shifted entirely from just "buy right" to mastering the "manage right" component. If you neglect operations, even the most promising acquisitions will turn into "crappy deals".In this video, Gino breaks down the complex reality of raising capital and highlights why Investor Relations is not a side job—it's an entirely separate business that demands a dedicated, critical hire.🔑 Key Takeaways:✅ Great Deals Become Crappy Deals: In this phase of the market cycle, a lack of focus on asset management and operations will destroy returns, turning your best finds into failures.✅ The Foundational Hires: The non-negotiable early hires include a Property Manager, Asset Manager, and Bookkeeper, as discussed in the previous video.✅ Two Businesses, Not One: Running a multifamily operation and managing the equity/investor relations side are two different businesses that require separate systems and attention.✅ The Critical Capital Relations Hire: If you are raising outside capital from day one, you must be prepared for the burden of investor reports, newsletters, K1 distribution, and constant communication—a full-time role that cannot be ignored.✅ The Scaling Tipping Point: Around the 300 to 500 unit mark, most investors become completely overwhelmed by these operational functions and realize they can no longer do everything themselves. We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors) 👉https://jakeandgino.com/apply About Jake & Gino Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company. They control over $250M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino on the social media platform you are most active on: https://jakeandgino.com/link-tree/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, we recommend the Smart Talks with IBM podcast, hosted by Malcom Gladwell. If you like bold ideas for the future of technology, you should check it out. We hope you enjoy it as much as we do.

Mike shares his compelling personal journey of growing up in the former Soviet Union and immigrating to the U.S., offering a vital perspective on the dangers of socialism and communism as these terms resurface in modern politics. He also unveils his "three rules" for finding and underwriting great deals in the current volatile market, explaining how he targets positive spreads and deep discounts on construction costs.🔑 Key Takeaways:✅ The Three Rules for "Great Deals": Today, Mike focuses on deals that offer:➜ A 2% positive spread between the cap rate and the financing interest rate.➜ A 50% or better discount to the reconstruction cost (targeting existing builds).➜ A 20% to 40% discount off the peak market price.✅ Socialism vs. Capitalism: Having lived in the former Soviet Union, Mike provides a stark warning against socialism, viewing it as a system that ultimately leads to corruption, empty shelves, and a loss of freedom. He stresses that while concepts to help the needy are valid, the system itself is flawed.✅ The Fed's Flawed Approach: Mike agrees that the Fed is "always late" and operates with a flawed model, reacting to old data rather than driving decisions with a forward outlook. He suggests their delayed and aggressive rate hikes "shocked the system" and were potentially political.✅ The Investment Opportunity: The confluence of a complacent stock market (heavy in the MAG 7) and a beaten-up commercial real estate market creates phenomenal risk-adjusted opportunities for buyers who can find motivated sellers and "buy right".Question for the Audience: Mike describes a real-life $79k/door deal with a 9-cap and 7% financing. What is the single most important action you are taking right now to position yourself to find and close deals with this kind of massive dislocation? We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors) 👉https://jakeandgino.com/apply About Jake & Gino Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company. They control over $250M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino on the social media platform you are most active on: https://jakeandgino.com/link-tree/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We discuss the critical roles you need to fill—from property management to bookkeeping—and share the painful (and expensive) lessons learned from waiting too long to hire. Stop working in your business and start working on it.Key Takeaways:✅ The "I'ma" Mentality: Why doing everything yourself will cap your growth and lead to burnout.✅ The 3-Month Test: A simple formula to determine if you can afford your first hire without breaking the bank.✅ Top 4 Crucial Hires: Why property managers, bookkeepers, business coaches, and asset managers are non-negotiable for scaling.Question of the Day: What is the one task in your business that you know you should hire out but haven't yet? Let us know in the comments below! 👇  We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors) 👉https://jakeandgino.com/apply About Jake & Gino Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company. They control over $250M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino on the social media platform you are most active on: https://jakeandgino.com/link-tree/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, we recommend the Smart Talks with IBM podcast, hosted by Malcom Gladwell. If you like bold ideas for the future of technology, you should check it out. We hope you enjoy it as much as we do.

We also debate the pros and cons of traditional retirement planning versus active real estate investing. Is the "4% Rule" a path to freedom or just a way to ration your life away? Jake and Gino share their unique approach to multifamily investing, profit per unit (PPU), and why managing debt is the key to surviving market downturns.Key Takeaways:✅ Fiduciary vs. Non-Fiduciary: Why most advisors are like "Supercuts" employees pushing their own products, and how to find an independent fiduciary who works for you.✅ The Problem with Traditional Retirement: Why the "4% Rule" feels like rationing your life and how active investing can offer more control.✅ Multifamily Metrics: Jake and Gino explain their "Profit Per Unit" (PPU) metric and why cash flow is king over net worth.✅ Debt Management: The critical importance of understanding debt terms in commercial real estate to avoid foreclosure during market shifts.✅ The "Retire.us" Solution: How Michael is democratizing access to premium financial planning without high asset minimums.Let's Connect!Question of the Day: Do you trust your financial advisor to act as a fiduciary, or are you managing your own investments? Let us know in the comments below! 👇 We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors) 👉https://jakeandgino.com/apply About Jake & Gino Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company. They control over $250M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino on the social media platform you are most active on: https://jakeandgino.com/link-tree/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Discover how LeaseLock is helping owners and operators maximize performance in every market cycle by rethinking the traditional security deposit.Key Takeaways:✅ The Rise of Resident-Centricity: The multifamily industry has shifted from a "show me the money" approach to prioritizing customer service and resident retention, especially in a competitive market with increasing supply.✅ The Accidental Economist: Greg's journey into multifamily, like many, was serendipitous, starting in real estate research and evolving into understanding operations through technology.✅ Decoding Market Cycles: Greg breaks down the recent market cycles, including the COVID-19 interruption, and highlights the current surge in new supply and its anticipated tapering.✅ Dallas: The Epicenter of Apartment Construction: Learn why Dallas consistently leads the nation in apartment construction, driven by a strong economy, job growth, and ease of building compared to coastal markets. We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors) 👉https://jakeandgino.com/apply About Jake & Gino Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company. They control over $250M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino on the social media platform you are most active on: https://jakeandgino.com/link-tree/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It's not as easy as social media influencers make it seem. You need a solid framework: Buy Right, Manage Right, and Finance Right. We explore the critical questions you must ask yourself before diving in: Are you buying a job or a business? Are you looking for cash flow or a big exit? And most importantly, are you prepared for the day-to-day grind of management?We also discuss why "boring" industries like home services (think gutters and closets!) might be the smartest investment right now, offering huge margins and resilience against AI disruption. Whether you're eyeing a franchise or an independent business, this episode gives you the honest truth about what it takes to succeed.Key Takeaways-✅ The Framework Matters: Just like in real estate, you need to Buy Right, Manage Right, and Finance Right. Most entrepreneurs fail at the Manage Right part.✅ Buying a Job vs. A Business: Be honest with yourself—are you looking to work in the business day-to-day (self-employed), or are you looking to be an investor?✅ Cash Flow vs. Exit: Decide if you want a business that pays you monthly (like a stable multifamily asset) or one you build for a massive exit down the road (like a tech startup).✅ Boring is Profitable: Don't chase "sexy" industries. Niche home service businesses often have better margins and lower competition than trendy sectors like food or AI.✅ Management is Key: You don't make money when you buy; you make money when you sell. To get a great exit multiple, you must build systems and manage the business effectively so it can run without you.If you had to buy a "boring" business today for cash flow, which industry would you choose: home services, personal care, or professional trades? Let us know in the comments!  We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors) 👉https://jakeandgino.com/apply About Jake & Gino Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company. They control over $250M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino on the social media platform you are most active on: https://jakeandgino.com/link-tree/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, we recommend the Smart Talks with IBM podcast, hosted by Malcom Gladwell. If you like bold ideas for the future of technology, you should check it out. We hope you enjoy it as much as we do.

If you’ve been sidelined the past few years, this episode will show you exactly how to get back into the multifamily game with a smarter, longer-term mindset—even in today’s challenging market.Multifamily investing has felt dark and uncertain—with rising rates, falling rents, and shrinking deal flow—but Gino Barbaro breaks down why this is actually the setup for the next wave of opportunity. In this episode, you’ll learn how to get back into the multifamily game by shifting your strategy, reevaluating your market, staying disciplined with underwriting, and understanding your true cost of capital. Gino shares lessons from the 2011–2013 cycle, why chasing hype assets like Bitcoin and gold often leads to losses, and how long-term thinking is the real edge in real estate. If you’ve been stuck, frustrated, or doubting your next move, this is the clarity you need to get back into the multifamily game with purpose and confidence. Connect with Gino Barbaro & Jake & Gino if guest contact info is available. We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors) 👉https://jakeandgino.com/apply About Jake & Gino Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company. They control over $250M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino on the social media platform you are most active on: https://jakeandgino.com/link-tree/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.