Living in a VUCA World – The Importance of Co-Design! Guest: Pinar Guvenc, SOUR Studio (Season 4, Episode 3)
By: Janet Roche & Carolyn Robbins
- Hosted By: Janet Roche
- Edited by: Andrew Parrella
- Guest: Pinar Guvenc, SOUR Studio
- Photo Credit: SOUR Studio
This in-depth interview with Pinar Guvenc of SOUR Studio explores the importance of co-design in a ‘VUCA’ (Volatile, Uncertain, Complex and Ambiguous) world, and why language matters when designing. Inclusive Designers Podcast gets Pinars’ honest opinions from whether bad design is just an ego thing, to why seemingly reasonable approaches (like active listening) are the key to GREAT design. We also learn a bit about how Janet’s bathroom reno for her father is going and the challenges she is facing to re-fit a beautiful, but not necessarily functional, space.
Guest: Pinar Guvenc- is a design strategy expert, co-design advocate & practitioner, educator, mother, frequent actionist, and forever student.
“With a co-design process, you’re 50-percent ahead of the game because the insights you’re generating are so much more meaningful and accurate for the project that you’re potentially eliminating so much cost that will come up in the back end if you don’t do it.”
Pinar Guvenc– contact: [email protected]
– References:
- SOUR Studio
- Open Style Lab (OSL)
- OSL & SMA- ‘Double Take’ Fashion Week Show
- SOUR: “Why Language Matters- A Digest on Inclusive Language”
- SOUR: “A Digest on Co-design”
- WPP (a Global Creative Agency)
- NVIDIA Omniverse™
- Time Magazine article: “Why is it not THE Ukraine?”
- Coursera: “What is Active Listening?”
- Book: John Silber “Architecture of the Absurd”
- Architectural Digest article: This is what’s wrong with architecture today
- Don Ruggles (IDP “Beauty and the Brain” Episode)
- DEI (Diversity, Equity and Inclusion)
Definitions:
Co-design– is an approach in which all stakeholders, consumers and users of products or services are involved in the design process as design partners.
VUCA WORLD (Volatile, Uncertain, Complex and Ambiguous)- “We are in need of emergent practices and innovations that can address the problems of the VUCA world that we live in today. We can only achieve this by creating together with people with diverse lived experiences and professional backgrounds.” SOUR Studio.
Transcript:Living in a ‘VUCA’ World – The Importance of Co-Design!
Guest: Pinar Guvenc,...
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