Inbound Back Office

Persuasion can have a huge impact on your sales.But how do you use persuasion without being sleazy or manipulative? Well, David Aaronson of Digital Inbound has the answer.As the owner of Digital Inbound, David is a Cialdini Institute Certified Coach, trainer, and practitioner, specializing in the field of marketing. Our focus is leveraging the Universal 7 Principles of Persuasion (PoP) to help get more prospects to say yes.In this episode, you'll learn:How the human brain works when it comes to making decisions7 principles to persuasion that you can use in marketing, sales, and everyday lifeHow to change your sales approach to be more persuasiveYou can find David at Digital Inbound and on LinkedIn.https://www.digitalinbound.com/influenceIf you liked this episode, please leave us a review on Apple Podcasts!

If you have an eCommerce business, are you marketing effectively?eCommerce marketing is a different animal than B2B marketing.So how do you know if you're doing it right?That's where Tifany Mazza, Founder of Tykio comes in. With more than a decade of experience, Tifany has successfully crafted multiple cross-channel media strategies that have resulted in notable measurable results.In this episode, you'll learn:What makes marketing for eCommerce businesses differentHow to ensure your eCommerce is optimized for conversionsHow to use paid ads for your eCommerce businessBest practices for email marketing for eCommerce businessesYou can find Tifany at Tykio & Not to Die For and on LinkedInIf you liked this episode, please leave us a review on Apple Podcasts!

Are you a "profit first" agency?Well, maybe you shouldn't be...What if there was a better way to maximize your profits while putting other metrics first?On this episode, we have Garrett Mehrguth, Founder and Chief Executive Officer of Directive Consulting, a leading performance marketing agency. Garrett has a different take on structuring your P&L for every phase of your business.On this episode, you'll learn:The first step to maximizing your profitsHow to structure your P&L depending on your phase of businessThe top performance benchmarks to trackYou can find Garrett at Directive Consulting and on socials:LinkedInhttps://garrettmehrguth.com/If you liked this episode, please leave us a review on Apple Podcasts!

Have you been thinking about starting a podcast?Do you have a podcast and wonder how you can generate leads from it?Well wonder no more!On this episode of the IBO podcast, we have Ryan R. Sullivan, Founder of Podcast Principles. Most companies "produce" your podcast. Podcast Principles takes the opposite approach. They help founders and CEOs launch profitable podcasts with strategy, first.Ryan is here to school you on how to start a podcast if you don't have one and how you can use your podcast to generate leads.This is a "can't miss" episode!In this episode, you'll learn:How to start a podcastThe easiest way to start generating leads from your podcastSeveral other things you can do with any podcast format to generate leadsYou can find Ryan at Podcast Principles and on socials:LinkedInRyan's podcast:Apple SpotifyYouTubeIf you liked this episode, please leave us a review on Apple Podcasts!

When was the last time you thought about your business' core values?Do you even have core values for your business?If not, you could be hurting your business!On this episode, we have Emily Green, CEO and Founder of Grace Communications. Emily is here to tell you how to fully live and love your agency's mission and core values every day!Emily has over 12 years of experience leading marketing, public relations, event planning, and business development efforts for companies all over the United States. She has a demonstrated history of success with helping develop new companies and departments as well as extensive event planning and social media experience. She also has been responsible for public relations efforts in top markets all over the country such as Chicago, St. Louis, Minneapolis, and Charlotte. Her passion for marketing and helping businesses grow is what led her to form Grace Communications.In this episode you'll learn:Why creating core values and a company mission are extremely importantHow to craft your core values and mission statementHow to live and love your core values & mission every day in your businessYou can find Emily at Grace Communications and on socials:LinkedInAll socials @gracefulmarketingIf you liked this episode, please leave us a review on Apple Podcasts!

Are you offering SMS Texting as a service yet?If not you may be missing out!There is huge potential in SMS for your clients and your agency.And Shannon Panaro, Owner of SP Marketing is on the IBO podcast to explain how.Shannon specilizes in SMS/Text marketing and loyalty offer alerts to help businesses and organizations of all kinds to generate, and engage customers/members with unique campaigns. This easily and affordably accomplished a way to generate new sales and customer communication.In this episode, you'll learn:The statistics on SMS as part of a marketing strategySome of the compliance issues you'll want to be aware ofHow to get started with SMS for your business or your clientsThe many different ways you can use SMS for your businessYou can find Shannon at https://www.shannonpanaro.com/ and on socials:LinkedInIf you liked this episode, please leave us a review on Apple Podcasts!

Are you being clear to your audience?Or are you using marketing jargon that only those in the industry can understand?On this episode, we have Mark Whittaker, Owner of Whitmark Digital who is chatting about marketing jargon and how important it is for agencies to talk to clients and potential clients in language they can understand.Mark spent 30 years in the newspaper industry as a writer, editor and finally as website director. He pivoted to online marketing and spent nearly 10 years with a small digital marketing agency before launching his own business in 2021. He lives in a suburb of Pittsburgh, Pa., and focuses on guiding small businesses and solopreneurs through the mysteries of digital marketing.In this episode, you'll learn:What exactly marketing jargon is.How to know if you're using too much jargonThe downfalls of using too much jargonThe benefits of being more clear with clients and potential clientsBetter ways of communicating to your audience.You can find Mark at markwhittaker.com and on socials:LinkedIn If you liked this episode, please leave us a review on Apple Podcasts!

What if you could offer your clients a new and profitable way of advertising?Enter indoor digital billboards.Never heard of them?Well you're in luck because on this episode we have Austin Wolfe, Owner of Digital Wave Marketing Solutions, who is giving all the ins and outs of indoor digital billboards.Austin started his marketing firm while in College in 2017 and failed for years... It finally took off during COVID years and now doing close to 500K per year since he pivoted and shifted into different markets.In this episode, you'll learn:What indoor digital billboards areWhy you may want to add indoor digital billboards to your servicesHow profitable they can beHow to get startedYou can find Austin at Digital Wave Marketing Solutions and on socials:LinkedInInstagram If you liked this episode, please leave us a review on Apple Podcasts!

Are you tracking your marketing ROI properly?Are you making marketing decisions based on feelings more than data?If you don't know, our guest is here to break it all down so you know for sure.On this episode, we have Avi Kumar, founder and CEO of KUWARE Inc., a marketing and advertising agency headquartered in Austin, TX, USA, and a subsidiary in NCR, India. Kuware focuses on growing Local Service Businesses through organic and paid media. In this episode, you'll learn:What the Science of Marketing isHow to figure out how much you should be spending on marketingHow to properly calculate your marketing ROiThe 2 biggest factors of effective marketingYou can find Avi at Kuware and Invisible PPC and on socials:LinkedInIf you liked this episode, please leave us a review on Apple Podcasts!

Does your company need brand therapy?Are you putting in enough brain sweat?If you haven't reviewed your brand or your value proposition in a few years, then you might just need both!On this episode, we have Jennifer Sutton, CEO or BRIGHT Marketing who talks about reviewing your agency's brand and value proposition in this new post-covid landscape.After two decades of working at large agencies, Jennifer founded Bright Marketing in 2013 with the idea to support the greater business community in a better more agile way. As the agency grew by helping growth companies achieve success, she formed a media company, OrangeWIP, in 2022, that builds media platforms in affiliate cities dedicated to serving founders and entrepreneurs by providing a one-stop content hub to navigate the local ecosystem with ease.In this episode you'll learn:What a brand is (and isn't)How often you should be reevaluating your brand/value propositionWhy the landscape is so different today than even 5 years agoThe questions to ask when evaluating your brand and value propositionYou can find Jennifer at Bright Marketing and on socials:LinkedInTwitter If you liked this episode, please leave us a review on Apple Podcasts!