Getting to Market podcast

Getting to Market

Cody Bernard

Deconstructing the world’s best product launches. Getting to Market gives you an inside look into what it takes to successfully bring a new product to market. In each episode, we’ll chat with GTM leaders about the tools, tactics, and tricks they've used so you can take your own product launches to the next level.

14 Episoder

Episode #14: Ryan MacInnis, Product Marketing Lead at LinkedIn
25.2.2021
43:46
In this episode, Ryan and I go deep into the launch of LinkdedIn product pages, what it's like launching a new product in a remote world, and more.
Episode #13: Julia Szatar, Senior Product Marketing Manager at Loom
15.1.2021
35:24
In this episode, Julia and I go deep on one of the most important parts of any launch -- pricing and packaging.
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Episode #12: Yannick Kpodar, Global Director of Product Marketing at Payfit
8.1.2021
33:03
In this episode, Yannick and I go deep into all aspects of the product launch process including how Payfit runs their launch tiering committee.
Episode #11: Matthew Kobach, Director of Marketing at Fast
23.12.2020
22:25
In this episode, Matt and I go deep on what it takes to generate buzz before launch and the concept of building in public.
Episode #10: Marcus Andrews, PMM Group Lead at HubSpot
17.12.2020
48:56
In this episode, Marcus and I go deep into how narrative design can play a major role in your launch strategy.
Episode #9: Priyanka Srinivasan, Head of GTM at Gainsight
11.12.2020
31:45
In this episode, Priyanka and I go deep on building for the customer, defining launch goals, staying tight with product, and more.
Episode #8: David Tibbitts, Product Marketing Manager at Notion
3.12.2020
38:06
In this episode, David and I go deep on one of Notion's most complex launches to date and how they leveraged their community of super fans to help.
Episode #7: Lauren Barraco, Sr. Director of Product Marketing at Sendoso
19.11.2020
29:19
In this episode, Lauren and I go deep on the process of working with integration partners (including her favorite Cameo artist she got to work with).
Episode #6: Shikha Kaiwar, Product Marketing at Slack
12.11.2020
35:07
In this episode, Shikha and I go deep into the launch of Slack's trial motion and how that became one of the company's best growth levers.
Episode #5: Andrew Forbes, Group Product Marketing Manager at Zendesk
22.10.2020
33:13
In this episode, Andrew and I go deep on the importance of customer feedback and how that translates back into your GTM plan.

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