Welcome to GatherGeeks, a place where people passionate about the power of live experiences come together. Join David Adler, chairman and founder of BizBash, as he discusses the latest news and trends affecting event marketers, meeting strategists, nonprofit organizers, and everyone in between. This podcast by BizBash is the destination for information, innovation, and inspiration for anyone involved in planning events and meetings, from conferences, trade shows, and fund-raising galas to product launches, festivals, award shows, weddings, and birthdays. Look for GatherGeeks in your favorite platforms: iTunes, Audible, Spotify, and iHeartRadio, with more on the way. Connect with us on Twitter at @BizBash and join the conversation using the hashtag #gathergeeks.
Podcast: Secrets of Smart Events in a Post-Pandemic World (Episode 217)
47:53Host: David Adler Guest: Gianna Gaudini In this episode of GatherGeeks, BizBash chairman and founder David Adler sits down with Gianna Gaudini, head of events for Airtable, for a master class in planning events and experiences—whether you’re an old pro or just starting out. The pair discusses Gaudini’s work for companies like Amazon Web Services, Google, and Softbank Vision Fund, along with what went into creating her best-selling book and e-learning course. Gaudini believes that people want to attend events to experience some sort of catharsis or transformation—and she shares tips for how to accomplish that, along with insights into driving global event strategy, brand awareness, diversity and inclusion, and more. Sponsored by Hopin.
The Biggest Event Industry Pain Points—and How to Solve Them (Episode 216)
43:34Host: David Adler Guests: David Landgraf, Allison Pieter In this episode of GatherGeeks, BizBash founder and chairman David Adler sits down with industry veterans David Landgraf, the founder and chief experience officer of Make It Happen Management in New York, and Allison Pieter, the founder and president of Cassis Productions in Los Angeles. The group shares real-world pain points—and solutions—for the event industry, diving into topics like the impact of new technology, whether traditional events have given way to unproven experimentation, the frustration of supply chain issues and labor shortages, and more. They also discuss whether the so-called “great resignation” is having an impact, how budgets and costs have changed, their insights into the future and much more. Sponsored by Hopin. Running time: 43:33.
How Do You Define Event Success Today?
42:49Host: David Adler Guests: Tim Groot, Natasha Wood, Carolyn Dawson In this special sponsored episode of GatherGeeks, BizBash chairman and founder David Adler sits down with Tim Groot, CEO and founder of AI-powered event success platform Grip; Natasha Wood, head of strategy for FT Live at the Financial Times; and Carolyn Dawson, CEO of Founders Forum. This powerhouse panel sets out to define what event success means today—and quickly realizes there are no clear answers, and that we continue to be in an era of experimentation and growth. In this candid conversation, the group asks the hard questions about what we have learned, how we can form smart strategies based on data and how we can reimagine what’s next. Sponsored by Grip. Running time: 42:48.
Navigating the New Importance of Partnerships in Today's Event Industry
44:30Hosts: David Adler Guests: Erica Boeke, Austin Johnston, Nancy Shaffer In this episode of GatherGeeks, BizBash founder and chairman David Adler sits down with a powerhouse panel of event industry professionals: Nancy Shaffer, chief creative officer at RJ Whyte Event Production and the president of the Live Events Coalition; Austin Johnston, CEO of AKJOHNSTON and president of the Experiential Guild of America; and Erica Boeke, the founder and CEO of Liberty & Co. The group dives deep into how partnerships of all kinds have impacted their event businesses and shares key learnings on how to collaborate effectively. They give practical tips and takeaways for using partnerships—with both internal and external teams, with brands and artists, with the industry as a whole and even with event guests—as one of the most important principles of our post-COVID era. Sponsored by Hopin.
How to Bring Mosh Pit-Inspired Energy to Your Events and Activations
39:21Hosts: David Adler, Cathy Song Novelli Guest: Cliff Rigano In this special sponsored edition of GatherGeeks, BizBash founder and chairman David Adler is joined by Cathy Song Novelli, SVP of marketing and communications at virtual and hybrid events software platform Hubilo, to chat with Cliff Rigano, creative director and head of culture, content and experiential marketing for Mast-Jägermeister US. Rigano shares how he brings mosh pit-inspired energy, enthusiasm and a unique ethos to Jägermeister’s events and activations. He also discusses how he leads his team, outlining why he thinks of them as an indie band on the verge of making it and why every activation is just another song on the album. Don’t miss these literal “Cliff Notes” for effective team management and innovation.
What It’s Like Designing Gatherings for the Largest Event Producer in the World
41:12Hosts: David Adler, Lilian Shen Guest: Mo Husseini Sponsored by CORT Events, this episode of GatherGeeks is part of our “Royal CORT” podcast series, which includes insightful convos with top event and experience designers. BizBash founder and chairman David Adler and CORT Events' director of marketing Lilian Shen sit down with creative mastermind Mo Husseini, senior vice president of design at Freeman Company based in Portland, Ore. Husseini reveals how his design-led thinking helps him successfully manage the complex ecosystem at Freeman, the world’s largest event producer. He also divulges details on understanding the needs of audiences, employing segmentation and utilizing data in order to create smart strategies and execute events at the highest level.
Reinventing the Post-COVID Gala Format
34:55Hosts: David Adler, Lilian Shen Guest: Shelly Tolo Sponsored by CORT Events, this episode of GatherGeeks is part of our “Royal CORT” podcast series, which includes insightful convos with top event and experience designers. BizBash founder and chairman David Adler and CORT Events' director of marketing Lilian Shen sit down with Shelly Tolo, president of Tolo Events LLC in Seattle. The group traces Tolo's history in the industry, ranging from her high-school days as a synchronized swimmer to her time as a development officer for nonprofits. She shares what works in nonprofit events and gala fundraisers now, particularly in terms of design and decor—and why she's on a mission to end the 10-top table format. This episode is a must-listen for anyone hoping to reinvent the traditional gala fundraiser in a post-COVID world.
Developing Event Trends With an Eye for Space Design
45:29Hosts: David Adler, Lilian Shen Guest: John Fuhr Sponsored by CORT Events, this episode of GatherGeeks is part of our “Royal CORT” podcast series, which includes insightful convos with top event and experience designers. BizBash founder and chairman David Adler and CORT Events' director of marketing Lilian Shen sit down with business development expert John Fuhr of CenterCircle Creative in Phoenix. With his acute awareness of emerging trends and market conditions, Fuhr offers up a host of insights into his own observational research. He talks using white space to spread out and escape the prison of the cubicle, feeding people’s desires to connect at events, what should be included in every event strategy and more.
Exploring the Business Side of Event Design
40:34Hosts: David Adler, Lilian Shen Guest: André Wells Sponsored by CORT Events, this episode of GatherGeeks is part of our “Royal CORT” podcast series, which includes insightful convos with top event and experience designers. BizBash founder and chairman David Adler and CORT Events' director of marketing Lilian Shen sit down with André Wells, founder and CEO of Events by André Wells in Washington, D.C. In this candid interview, Wells talks about everything from how the management of his 19-year-old event company has completely changed as a result of the pandemic, to how he’s designing events for audiences that want to be reached where they are. He also shares why our newfound craving for intimacy is calling for new strategies and the changes he’s seeing in his event and design consulting business. This episode is a must-listen for any event entrepreneur.
How Careers in the Event Industry Have Shifted
34:14Host: David Adler Guests: Dawn Penfold, Travis Pham In this episode of GatherGeeks, BizBash chairman and founder David Adler sits down with recruiting veteran Dawn Penfold, president of Meetingjobs, a Cadre Company, and up-and-coming event professional Travis Pham, global business director for 360 Destination Group. The group discusses why passion is the defining characteristic for career success, and why we’re in an employee market where staffers are reexamining their purposes and goals—plus, what that means for hiring managers right now. They also share their thoughts on corporate outsourcing solutions, how employers are attracting talent right now, how technology is changing the game and much more. Sponsored by Hopin. Running time: 34:15.