205 - Does OTT Advertising Make Sense For Hotels?

Episode 275 of the Hotel Marketing Podcast uncovers the secrets of Generative Engine Optimization, or GEO. Hoteliers have three primary customers online: people, search engines, and AI. Today we delve into how you can succeed in optimizing for AI engines such as ChatGPT, Gemini, Claude, CoPilot, and others. Get the full show notes at www.TravelBoomMarketing.com/podcast 📊 What We Cover in This Episode: - News: European Hotel Group Challenging OTA Parity Clauses - Room for Improvement: Improving the site before spending marketing dollars - Main Topic: Making your hotel rank well in Generative Engine Optimizations 🔥 Don’t miss these insights to help you drive more bookings. Subscribe now and join the conversation at https://www.travelboommarketing.com

Episode 274 of the Hotel Marketing Podcast is going to deliver the key to unlocking social media success and direct revenue through influencer marketing. Hotels have been skeptical of using influencers and today, with the help of our friends at JoyByte.com we are going to show specifically how hotels can win with influencers… when doing it the smart way. Get the full show notes at www.TravelBoomMarketing.com/podcast 📊 What We Cover in This Episode: - News: Big Troubles in Sin City: Vegas sees drop in visitors and occupancy - Room for Improvement: Help, my room is all wet! - Main Topic: The Social Media Influencer Playbook: 3 Simple Wins 🔥 Don’t miss these insights to help you drive more bookings. Subscribe now and join the conversation at https://www.travelboommarketing.com

Experiential marketing is gaining traction as hotels seek to create memorable and shareable experiences for guests. From hosting social hours to collaborating with luxury fashion brands for immersive events, hotels are finding innovative ways to engage guests beyond traditional amenities. In this episode, we delve into successful case studies and provide actionable strategies for hotels to implement experiential marketing initiatives that resonate with their target audience. Get the full show notes at www.TravelBoomMarketing.com/podcast 📊 What We Cover in This Episode: - News: Illinois Bans Small Plastic Bottles in Hotels - Room for Improvement: What’s an appropriate amount of time for a GM to respond to a complaint - Main Topic: Experiential Marketing: Crafting Memorable Guest Experiences - 60 Seconds to Success: Selling benefits, not features 🔥 Don’t miss these insights to help you drive more bookings. Subscribe now and join the conversation at https://www.travelboommarketing.com

Get ready to uncover the strategies to make metasearch work for your hotel. Episode 272 breaks down the misconceptions and shows how hoteliers can setup, manage, and win with metasearch on Google, TripAdvisor, Bing, Trivago, Kayak, and other platforms. Get the full show notes at www.TravelBoomMarketing.com/podcast 📊 What We Cover in This Episode: - News: MOXY hotels offer a fun, party atmosphere that independent hoteliers can learn from - Room for Improvement: Have hotels stopped sending confirmation emails? - Main Topic: Making metasearch succeed for your hotel - 60 Seconds to Success: Focus on your Meet/Beat/Loss metasearch report to ensure you're offering the best book direct rate. 🔥 Don’t miss these insights to help you drive more bookings. Subscribe now and join the conversation at https://www.travelboommarketing.com

Episode 271 dives in to the 3 biggest challenges for boutique hotels & how to solve them. Get the full show notes at www.TravelBoomMarketing.com/podcast 📊 What We Cover in This Episode: - News: Marriott launches their first Autograph Collection safari camp - Room for Improvement: Guest books a 21+ property, only to discover it became kid-friendly - Main Topic: Helping boutique hotel owners solve their three biggest challenges - 60 Seconds to Success: Audit your marketing to ensure it matches your offerings 🔥 Don’t miss these insights to help you drive more bookings. Subscribe now and join the conversation at https://www.travelboommarketing.com

Episode 270 of the Hotel Marketing Podcast by TravelBoom reveals how hoteliers can maximize the new capabilities of OpenAI's ChatGPT 4.5. Past interactions of ChatGPT have been a game changer, and the latest version revolutionizes what's possible for a hotelier. Today we learn how hotel operators can maximize these new tools and put them to work driving occupancy, direct bookings and RevPAR. Get the full show notes at www.TravelBoomMarketing.com/podcast 📊 What We Cover in This Episode: - ChatGPT 4.5's new features - Different GPTs for each hotelier challenge - How You can organize your AI for better results - Using 4.5's deep research to uncover hidden opportunities - Expanding with images, videos, and more. 🎧 Fun Moments and Features: “Room for Improvement” – A humorous take on what hotels can do better. 🔥 Don’t miss these insights into the changing behavior of today's leisure travelers and how you can drive more bookings. Subscribe now and join the conversation at https://www.travelboommarketing.com

Episode 269 of the Hotel Marketing Podcast by TravelBoom dives into the big takeaways from our new 2025 Leisure Travel Trends Study. As you may know every year we survey hundreds of leisure travelers throughout the US to better understand how independent hoteliers can connect and convert today’s discerning guests. Get your copy today at TravelBoomMarketing.com/2025Study and follow along with us! Get the full show notes at www.TravelBoomMarketing.com/podcast 📊 What We Cover in This Episode: Key Takeaways From The TravelBoom 2025 Leisure Travel Trends Study The importance of food & drink in destination selection Generational differences in booking behavior The importance of review management AI is reshaping travel planning Social media is starting to generate real returns for hoteliers Affordability is driving booking decisions 🎧 Fun Moments and Features: “Room for Improvement” – A humorous take on what hotels can do better. 🔥 Don’t miss these insights into the changing behavior of today's leisure travelers and how you can drive more bookings. —subscribe now and join the conversation at https://www.travelboommarketing.com

Episode 268 of the Hotel Marketing Podcast reveals the trends AI (chatGPT) sees as the biggest shifts in the world of SEO for hoteliers. Do you think these 7 predictions will come true? Get the full show notes at www.TravelBoomMarketing.com/podcast Welcome to the first episode of the new year! 🎉 In this exciting installment of the Hotel Marketing Podcast by TravelBoom, we dive into AI’s impact on search marketing and what hoteliers need to know to stay ahead in 2025. 📊 What We Cover in This Episode: 2024 Recap: Milestones in AI-driven search and evolving SEO strategies. Search Marketing Predictions for 2025: Generative AI, zero-click searches, voice search, and visual search optimization. PPC Evolution: AI-powered automation, cost-efficient campaigns, and diversification beyond Google and Meta. Local SEO in the AI Era: Hyper-personalized results and new tools for local visibility. Sustainability in Search: How ethical practices and user experience will influence rankings. 🎧 Fun Moments and Features: Meet the cast’s New Year’s resolutions (Pete’s races, Mackenzie’s 50 books, and more)! “Room for Improvement” – A humorous take on what hotels can do better. Shoutout to Duncan in Australia for his kind feedback! 🔥 Don’t miss this fun and informative start to the year—subscribe now and join the conversation at https://www.travelboommarketing.com

Welcome to episode 267 of The Hotel Marketing Podcast by TravelBoom. In this episode, we are sharing our key takeaways from the 2024 Hospitality Show in San Antonio, TX. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

Welcome to episode 266 of The Hotel Marketing Podcast by TravelBoom. Today we have a big show where we’ll be the top trends to watch in 2025. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast