Launching, growing, and scaling a packaged product in the food industry is daunting - from understanding production, incubator kitchens, and co-packing, to mastering your brand strategy, packaging design, and marketing, to navigating growth on the retail shelves and e-commerce platforms, and eventually working with brokers and distributors - every step of the way is challenging. Join former Head of Grocery & Grocery Buyer at Bi-Rite Market, Alli Ball, as she tells you exactly how to build a brand that flies off the shelf through solo episodes, curated guest experts across the food industry, and live consulting calls with her Retail Ready™ students!
146. [Original Recipe] Time Management: Working ON your Business vs. Working IN your Business
vor 2 Tagen
22:40As founders, we often have to strike a difficult balance between completing the nitty-gritty, day-to-day tasks in our business and the tasks that actually work on our overall business. In today’s show, we’ll focus on what the difference between working ON your business is versus working IN your business. We’ll also cover: How to know if you’re working ON vs IN your business My secret to making time to work ON your business How our team here at Food Biz Wiz® can support you in working ON your business This is the fourth episode of our Original Recipe series, where our student success coordinator Gabby hand-picks timely episodes to re-share. We originally aired this episode in the 4th quarter and its message is still relevant to intentionally setting yourself up for success. Listen in for all my thoughts on how to get out of that rut and empower your business now! For the full show notes and to learn even more about how we can support you in choosing to invest in your business and yourself, click here. This episode is sponsored by Retail Ready®, my online course for producers who want to land on more retail shelves, and have high sales once you do. If you listen to this episode and find yourself nodding along, YOU are the right fit for Retail Ready®. We invite you to skip the line to sign up right here and now!
145. How Mindset Matters: Change Your Thoughts, Change Your Results with Charlotte Smith
44:46As business founders, we have ALL been in a space of overwhelm; of feeling like we have just too many tasks to complete and not enough energy or mental space to do it. That’s why I’m so excited for this week’s episode with Charlotte Smith. Charlotte is a marketing expert who specializes in marketing for agricultural professionals AND mindset coaching to move your business forward and reduce overwhelm and anxiety. Some of the questions we discuss include: What even is mindset and what should we understand about it? What questions can we start asking to shift our mindset? How can we empower our productive thoughts and recognize our negative thoughts? Plus even more! If you’d like to see more about the resources mentioned or how to connect with Charlotte, check out our full show notes here. This episode is sponsored by Wholesale Week, the FREE 5 days of actionable mini lessons for emerging food, bev and taxable grocery brands like yours. We have designed Wholesale Week to help you put your wholesale strategy in place for your next steps in 2022. Click here to sign up!
144. My BEST business advice + Your Free Invite To Wholesale Week!
18:57There’s one quote that shot straight to my heart when I read it. It’s a simple quote from James Clear, the author of Atomic Habits, and I can’t wait to share it with you in this episode. I’ll share what that piece of wisdom means for CPG brands AND tell you more about Food Biz Wiz’s Wholesale Week. It’s 5 days of free, actionable, mini lessons for emerging food, bev and taxable grocery brands, designed to help you land on more shelves, and get into more shopping baskets. Listen along for more details and check out our full show notes at this link, where we’ll have all the resources mentioned. This episode is sponsored by Wholesale Week, the FREE 5 days of actionable mini lessons for emerging food, bev and taxable grocery brands like yours. We have designed Wholesale Week to help you put your wholesale strategy in place for your next steps in 2022 and put that quote’s wisdom into practice. Click here to sign up!
143. Should I Exhibit at a Trade Show? ["Is It Worth It, Charlie?" Series]
46:53Today we have another episode of our “Is It Worth It, Charlie?” series. In it, Charlie talks with Patricia Beets, co-founder of Dell Cove Spices & More Co., about whether or not it’s worth it to attend a trade show! Charlie Berkinshaw is our VP of Student Success here at Food Biz Wiz, as well as the Founder of Element Shrub, a RTD and concentrate beverage line, and a Founding Partner of The Fountain Inn, a spirits tasting room in Washington, D.C. Charlie supports our students day in and day out, answering questions just like this in our private Retail Ready® student community and on our bi-weekly coaching calls. Listen along to hear Patricia and Charlie talk through the questions that so many food founders consider when deciding whether to attend a trade show, such as: How do I quantify the ROI for a trade show? What is a realistic timeline for the potential payoff from a trade show? Which samples do I bring? How do I hire help for staffing the show? Plus more! By the end, Patricia has a clear idea of her next steps forward! Check out our full show notes here, with all of the resources they mentioned in the episode, and to connect with Dell Cove Spices & More Co. This episode is sponsored by our Masterclass! Click here to watch our free masterclass on growing your food business and to understand exactly what we cover inside our course, coaching & community - plus how to join our second quarter cohort!
142. [Original Recipe] How & Why to Show up for Racial Justice & Inclusion in the Packaged Products Industry, with DEI Consultant Jennifer Yepez-Blundell
35:52Diversity, equity, and inclusion, or “DEI” is something that’s on many of our minds. But what even is its impact on brands and how do we start implementing it into our practices? If you were wondering that, then you’re in luck! Today, we are revisiting episode 102 as the third episode of the Original Recipe series, where we use your top questions to hand-pick previously aired episodes, all presented with fresh insights from our Student Success Coordinator, Gabby. In this episode, DEI consultant Jennifer Yepez-Blundell (formerly of Hella Social Impact) and I discussed Why should CPG brands care about DEI? Do consumers care about DEI? How working on DEI impacts your sales and customer base. How Hella Social Impact works with clients and how you can use their “Notice, Name, Dismantle” framework to create a strategy around being a more inclusive, just CPG business To find out more about Hella Social Impact and how they work with clients, see the full show notes by clicking here. If you finished listening by wondering how you can find a community of supporters around your food biz questions, you’ve got to join us in Retail Ready®, my online course, coaching & community for producers who are looking to increase their sales this year! Jump on our Retail Ready® waitlist to be the first to know when we open enrollment again, or choose the quickstart option on the waitlist confirmation page if you’re ready to join immediately! Click here to save your spot!
141. Behind The Scenes of MagicDates Stunning Rebrand
40:30Refreshing your branding is a huge undertaking. There are so many considerations involved, from your brand’s story, to your physical packaging, to finding the right partners. But when is the right time to undergo a rebrand? What even are the processes involved in a rebrand? In this episode, we are thrilled to talk with Diana Jarrar, the founder of MagicBites (and a Retail Ready(R) student), and Sam Laubach and Meghan Martin, the co-founders of Here and Now Creative, about the BEAUTIFUL rebrand they launched for MagicDates. In this episode, we discuss: The WHY behind Diana’s decision to rebrand in the first place How she found the right design partners The steps in the rebranding process How Sam and Meghan guided Diana through the process If you’d like to see our full notes and resources, to join us in our private Facebook group, or to connect with me on Instagram, click here for the full show notes! This episode is sponsored by my Masterclass! Click here to watch our free masterclass on growing your food business and to understand exactly what we cover inside our course, coaching & community - plus how to join our second quarter cohort!
140. Rapid Fire Q&A: Finding Buyer Contact Info, Hiring a VA, Being Proactive, & Moving Beyond Farmers Markets
30:09We are kicking off season 13 of the Food Biz Wiz Podcast with a new rapid-fire show! In this episode, I’ll give you my short and sweet thoughts on the following topics: Moving from farmer’s markets to wholesale stores Hiring VA’s and “do’s” and “don’ts” How to find wholesale buyer email addresses How to be proactive in your business Click here for the full show notes and to join us in our private Facebook group, or to connect with me on Instagram. This episode is sponsored by my Retail Roadmap! It's more important than ever to know what it takes to get ON the retail shelf - be it a physical or digital shelf -, and have high sales once you're there. Find my free, nine-step guide to building a brand that flies off the shelf by clicking here.
139. Should I Change My Packaging? ["Is It Worth It, Charlie?" Series]
56:15Welcome to a new style of episode on the Food Biz Wiz® podcast: our “Is It Worth It, Charlie?” series! In today’s show, Charlie helps Karine, the founder of My Guiltless Treats, decide whether or not it’s worth it to change her packaging size. Charlie Berkinshaw is our VP of Student Success here at Food Biz Wiz, as well as the Founder of Element Shrub, a RTD and concentrate beverage line, and a Founding Partner of The Fountain Inn, a spirits tasting room in Washington, D.C. Charlie supports our students day in and day out, answering questions just like this in our private Retail Ready® student community and on our bi-weekly coaching calls. Tune in to hear them talk through the questions that any founder needs to be able to answer as you consider changing your packaging, size, product assortment, flavors, or other offerings to your wholesale accounts and direct-consumers. At the end of this show, you’ll hear Karine exclaim that she is “mind-blown!” as she gains clarity during her conversation with Charlie. Click here for the full show notes, all of the resources mentioned in today’s show, and to learn more about My Guiltless Treats! This episode is sponsored by Retail Ready®, our online course, coaching & community for producers who want to land on more retail shelves, and have high sales once you do. If you listen to this episode and nod along, WISHING you could get Charlie’s advice for your brand, YOU are the right fit for Retail Ready. Find out all about our program, how we work with brands, and our three step process for growing food businesses by watching this free masterclass. Find a time that works for you, and join us soon!
138. [Original Recipe] Working With Co-Packers: How to Set up For Success
45:50Co-packer horror stories: we’ve all heard them! Finding the right co-packer for your food or beverage brand can be daunting, confusing, and downright scary (not to mention expensive!). This is the second episode of the Original Recipe series, where we use your top questions to hand-pick previously aired episodes, all presented with fresh insights from our Student Success Coordinator, Gabby. In today’s show, we turn back to co-packing. In this show, I’m joined by Ashley Sutterfield, the CEO of Metzger & Roth, a consultant who helps CPG brands navigate the daunting world of co-packers. We’ll revisit: How to prepare for working with co-packers, and what you’ve got to nail down before you even consider moving to a co-man. How to find the right partner for your brand, and how to evaluate potential partners as you start to do you research How to execute your first trial runs, and what happens next… Plus a whole lot more! Find the full show notes, all of the resources that we mentioned on the show, and Ashley’s contact information by clicking here. If you found value in today’s show, you’ve got to join us in Retail Ready®, my online course, coaching & community for producers who are looking to increase their sales this year! Jump on our Retail Ready® waitlist to be the first to know when we open enrollment again, or choose the quickstart option on the waitlist confirmation page if you’re ready to join immediately! Click here to save your spot!
137. Thinking Outside the Box with Emily Schildt of Pop Up Grocer
34:59Stepping outside the traditional ways of doing things is one of the ways that CPG brands can stand out. Whether on physical grocery shelves or elsewhere, Emily Schildt of Pop Up Grocer joins me today to talk about how the physical retail industry is changing, plus how food founders can keep up. Listen in to learn how to shift your mindset and start using industry changes to your advantage. Find out where Pop Up Grocer is heading next and how you can get involved in the full show notes here! This episode is sponsored by my 100 Wholesale Buyer "No's" Workbook, where I walk you through 100 different ways the Buyer might turn down your product. Using this resource, you can prepare yourself to be READY to respond to these No's and turn them into Yes's! Get the free download here.