Food & Beverage Trailblazers

Ready-to-cook (RTC) pastes can tap the rising at-home cooking boom in Asia by including a combo of heritage and convenience in their innovations.

Singapore’s Petale Tea believes it has found a unique niche in the market for premium, personalised consumption in the shape of blooming tea balls.

Australia-based The Calmer Co believes that kava-based drinks are well-positioned as part of the second generation of low-to-no alcohol (NOLO) beverages, providing relaxation functional benefits in addition to being an alternative to booze.

Singapore-based children’s food firm HaruPlate is looking to tap on mediums of gameplaying as well as cultural influences to get kids in the APAC region to first eat at all, then eat healthier.

Australia’s Tummy Buddies believes that healthier product innovation for children needs to focus on bright colours and visual appeal in order to secure that crucial first purchase.

Singapore-based Flojo believes that it has found a sweet spot in Asia's beverage market with an AI-powered ‘productivity drink’ targeting consumers who regularly use a lot of brain power.

Tempeh chips brand Mamame has highlighted the multiple nutritional benefits of black-eyed beans as a key factor behind its success in the APAC healthy snacking sector, fuelling its upcoming growth into the UK and US markets as well.

New Zealand nut butter specialist Forty Thieves believes that its flexibility in providing smaller packaging options as well as a dedicated keto range is driving growth across the region.

Singapore cultivated seafood firm Umami Bioworks believes that strategic mergers are crucial to overcome doubts about the sector and achieve buy-in from major brands which can help the category scale-up.

Focusing on flexitarians and doubling down on the perceived health benefits of consuming less meat and dairy is the best way for APAC’s sluggish plant-based sector to secure significant growth.