FMCG Gurus

This podcast examines the issue of brain health and the implications and opportunities for the FMCG industry. For more information contact: [email protected] or visit www.fmcggurus.com

This podcast examines consumer attitudes to advertising and marketing in the FMCG Industry For more information email [email protected] or visit www.fmcggurus.com

This podcast examines how consumers want grocery products that are natural and nutritious.

This Podcast examines the trend of clean label in the food and drink market.

"Environmentally friendly" is a popular product claim when it comes to grocery products. However, are consumers actually motivated by such claims - and what needs to be done to make environmentally friendly products more appealing. For more information contact: [email protected]

Convenience is seen as a major trend within the FMCG industry. Yet, many perceptions associated with consumers suffering from time-scarcity are misleading. As such, grocery brands need to explore new opportunities when it comes to the issue of convenience. For more information contact [email protected]

More so than ever, it is difficult for FMCG brands to impress consumers when it comes to new product development. This podcast examines what strategies industry players can adopt to make their product stand out to consumers and help boost levels of brand loyalty. For more information contact [email protected]

This podcast examines the implications of an ageing society across the globe, and some of the key challenges that the FMCG industry faces as a result of this. For more information contact us on [email protected]

This podcast examines some of the myths and misconceptions that the FMCG industry has towards young adults in the 21st century. Moreover, it also highlights how the industry has ignored the lost generation of young adults, who demonstrate radically different attitudes and behaviors compared to the much coveted Millennial consumer group. For more information contact [email protected]