Experts Unleashed with Joel Erway

In this episode of Experts Unleashed, I sit down with Vini Domingues to talk about his MAD Method advertising system. Vinnie shares his extensive experience managing ad accounts and spending millions on ads. We dive into Facebook advertising strategies — from understanding 'the who' to balancing surface-level and deep-dive ad evaluations. Vinnie also breaks down creative strategies, the power of diversification, and his testing methods. Plus, he shares insights on using static images, AI B-roll videos, and real-world examples of scaling ad spend effectively. We also touch on his latest venture — the MAD Method — and its early success with impressive conversion rates.   💡 YOU'LL DISCOVER ➡️ Understanding Facebook Advertising [02:31] ➡️ The MAD Method Explained [06:02] ➡️ Creative Strategies for Facebook Ads [12:34] ➡️ Insights on Ad Performance and Testing [19:48] ➡️ Vini's Personal Ad Campaign [24:26] …And much more!   🏆 HELPFUL RESOURCES ✅ Add Vini on Facebook – www.facebook.com/vini.domingues.98 ✅ Follow Vini on Instagram – www.instagram.com/vini_domingues17 ✅ Get AI-Powered Marketing Ideas – Test drive Inspired as your personalized marketing butler with a 14-day free trial at getinspired.app. ✅ For a full transcript of this episode, visit our blog. ✅Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. ✅ Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.   Subscribe to the podcast: Youtube, Apple Podcasts,  Spotify, Google Podcasts, Stitcher. Follow Joel on social media:  Facebook, Instagram, Linkedin.

In this episode of Experts Unleashed, I chat with Ben Simkin, a leading expert in Facebook ads and paid marketing. Ben shares his extensive experience and dives deep into strategies for growing and scaling ad campaigns. We talk about the importance of knowing your end goal—whether to go niche or broad—and how to leverage AI in ad management. Ben also shares practical steps for those hitting the $5,000 per month ad spend mark to scale further, highlighting the value of accurate tracking and strategic scaling. Plus, he reveals his unique approach to using conversion API over traditional pixel tracking for better results. Don't miss this episode packed with insights to help you maximize your advertising efforts!   💡 YOU'LL DISCOVER ➡️ Ben Simkin's Journey in Online Marketing [01:57] ➡️ Strategies for Facebook Ads and AI Integration [03:41] ➡️ Creative Process and Ad Longevity [07:58] ➡️ Scaling Campaigns and Tracking Success [14:15] ➡️ Going Broad vs. Niche in Advertising [17:28] …And much more!   🏆 HELPFUL RESOURCES ✅ Visit Benjamin Simkin's website – themastermind.com.au ✅ Get AI-Powered Marketing Ideas – Test drive Inspired as your personalized marketing butler with a 14-day free trial at getinspired.app. ✅ For a full transcript of this episode, visit our blog. ✅Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. ✅ Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.   Subscribe to the podcast: Youtube, Apple Podcasts,  Spotify, Google Podcasts, Stitcher. Follow Joel on social media:  Facebook, Instagram, Linkedin.

In this episode of Experts Unleashed, I sit down with Brandon Pugsley from BrandonPugsley.com to dive into advanced ad management and scaling strategies. We talk about how to turn data-driven decisions into successful ad campaigns, the nuances of scaling ad spend beyond $5,000 per month, and why using market language and native images is crucial for high engagement and ROI. I also share insights on maintaining campaign longevity and how top-of-funnel, low-budget content can help attract new audiences. Plus, we discuss the balance between creative and copy changes to keep campaigns profitable.   💡 YOU'LL DISCOVER ➡️ The Importance of Content Creation [01:31] ➡️ Diving into Ad Management [02:06] ➡️ Scaling Ad Campaigns [03:28] ➡️ Understanding Ad Algorithms [07:33] ➡️ Creative Strategies for Ad Success [12:22] …And much more!   🏆 HELPFUL RESOURCES ✅ Visit Brandon's website – brandonpugsley.com ✅ Get AI-Powered Marketing Ideas – Test drive Inspired as your personalized marketing butler with a 14-day free trial at getinspired.app. ✅ For a full transcript of this episode, visit our blog. ✅Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. ✅ Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.   Subscribe to the podcast: Youtube, Apple Podcasts,  Spotify, Google Podcasts, Stitcher. Follow Joel on social media:  Facebook, Instagram, Linkedin.

In this episode of Experts Unleashed, I sit down with Mike Heiser, an expert who's managed over $100 million in ad spend. We dive deep into advanced advertising strategies, covering everything from optimizing Facebook and Meta ads to scaling campaigns beyond $5,000 per month. Mike shares powerful insights on creative testing, why video outperforms static images, and how to leverage AI features for better results. We also talk about the importance of geo-targeting and effective testing methods for different stages of ad spend. If you're looking to scale your ads profitably, you won't want to miss this episode!   💡 YOU'LL DISCOVER ➡️ Advertising Strategies and Platforms [02:14] ➡️ Scaling Ad Spend: From $5K to $10K [04:08] ➡️  Creative Testing and Lookalike Audiences [06:08] ➡️ Video Ads vs. Static Creatives [07:19] ➡️ Campaign Structure and Optimization [13:27] …And much more!   🏆 HELPFUL RESOURCES ✅ Visit Mike's LinkedIn – linkedin.com/in/mikejheiser/ ✅ Get AI-Powered Marketing Ideas – Test drive Inspired as your personalized marketing butler with a 14-day free trial at getinspired.app. ✅ For a full transcript of this episode, visit our blog. ✅Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. ✅ Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.   Subscribe to the podcast: Youtube, Apple Podcasts,  Spotify, Google Podcasts, Stitcher. Follow Joel on social media:  Facebook, Instagram, Linkedin.

In this episode of Experts Unleashed, I sit down with Oz Konar from Business Lending Blueprints to dive into his experience managing high-budget YouTube ad campaigns. Oz shares the strategies, challenges, and wins he's encountered while scaling his ads, from mastering audience intent to tackling Facebook ad fatigue. He also breaks down the scientific method he uses to fine-tune his marketing funnels. Plus, this episode is sponsored by GetInspired, your go-to marketing assistant app.   💡 YOU'LL DISCOVER ➡️ Oz Kornar's Advertising Journey [02:07] ➡️ Challenges and Strategies in YouTube Advertising [04:42] ➡️ Scaling and Maintaining YouTube Ads [07:18] ➡️ Comparing YouTube and Facebook Ads [20:22] .…And much more!   🏆 HELPFUL RESOURCES ✅ Visit Oz Konar's website – businesslendingblueprint.com ✅ Get AI-Powered Marketing Ideas – Test drive Inspired as your personalized marketing butler with a 14-day free trial at getinspired.app. ✅ For a full transcript of this episode, visit our blog. ✅Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.   ✅ Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.   Subscribe to the podcast: Youtube, Apple Podcasts,  Spotify, Google Podcasts, Stitcher. Follow Joel on social media:  Facebook, Instagram, Linkedin.

In this episode of Experts Unleashed, I sit down with Joe Stolte from Daily AI to dive into his strategies for running successful paid ad campaigns. Joe shares how he spends around $15,000 a month on ads to drive free trials for his AI-powered email newsletter software, designed for thought leaders and small businesses. We talk about the power of retargeting, optimizing ad creatives, and using AI tools like Ideogram for image generation. Joe also highlights the value of partnering with social media creators to amplify results. Throughout our conversation, Joe emphasizes one key takeaway: having a strong offer and consistently testing are crucial for refining your marketing efforts.   💡 YOU'LL DISCOVER ➡️ Daily.ai's Advertising Strategy [01:47] ➡️ The Power of Social Proof [05:18] ➡️ Optimizing Ad Creatives [06:42] ➡️ Leveraging Creators for Ads [09:28] ➡️ The Importance of a Strong Offer [16:50]   🏆 HELPFUL RESOURCES ✅ Visit Daily AI – https://www.dailyai.com/ ✅ Follow Joe on Instagram – @JoeStolteLive ✅ Get AI-Powered Marketing Ideas – Test drive Inspired as your personalized marketing butler with a 14-day free trial at getinspired.app. ✅ For a full transcript of this episode, visit our blog. ✅Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.   ✅ Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.   Subscribe to the podcast: Youtube, Apple Podcasts,  Spotify, Google Podcasts, Stitcher. Follow Joel on social media:  Facebook, Instagram, Linkedin.

In this episode of Experts Unleashed, I had the chance to sit down with Adam Dukes from adamdukes.com to dive deep into his strategies for selling digital products through advertising. Adam shared his unique approach to bundling PDFs, his journey with ad spend, and why Instagram Reels has become a game-changer for driving traffic. We also got into the nitty-gritty of tracking ad performance, scaling budgets effectively, and how beginners can get started with retargeting ads. One of the biggest takeaways? Simplicity sells. Adam broke down why easily consumable products like PDFs often outperform complex, high-ticket courses. If you're looking for a smarter, more efficient way to sell digital products, this episode is packed with actionable insights you won't want to miss!   💡 YOU'LL DISCOVER  ➡️ Adam's Digital Product Journey [02:32] ➡️ Advertising Strategies and Insights [05:08] ➡️ The Power of Reels and Social Proof [05:50] ➡️ The Success of PDF Products [16:35] ➡️ Advice for New Advertisers [20:26] …And much more!   🏆 HELPFUL RESOURCES ✅ Visit Adam's website – https://www.adamdukes.com/ ✅ For a full transcript of this episode, visit our blog. ✅ Get AI-Powered Marketing Ideas – Test drive Inspired as your personalized marketing butler with a 14-day free trial at getinspired.app. ✅Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.   ✅ Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.   Subscribe to the podcast: Youtube, Apple Podcasts,  Spotify, Google Podcasts, Stitcher. Follow Joel on social media:  Facebook, Instagram, Linkedin.

In this episode of Experts Unleashed, I had the pleasure of hearing from Rhonda Melogy, the founder of Business Command Center, as she shared her expertise on running self-liquidating offers (SLOs). Rhonda took me through her journey—from her background in business to transitioning into digital products, and how she created innovative Trello templates to help entrepreneurs declutter their digital chaos. One of the most fascinating parts of our conversation was how she scaled her ad spend from $5,000 to $15,000 per month. She broke down her winning Facebook ad strategies, including the importance of revealing the offer upfront and making her marketing relatable—especially for her primary audience: women over 40 juggling multiple responsibilities. Rhonda didn't hold back on the lessons she's learned along the way. She opened up about overcoming tech challenges, the power of authenticity, and why creating a personalized customer experience is a game-changer. Her biggest takeaway? Keep things simple and focus on solving specific pain points—because that's where true business success lies.   💡 YOU'LL DISCOVER ➡️ Understanding Self-Liquidating Offers (SLO) [02:27] ➡️ The Power of Digital Organization with Trello [05:15] ➡️ Target Audience and Market Insights [07:25] ➡️ Effective Ad Strategies and Scaling Challenges [10:14] ➡️ Customer-Centric Problem Solving [16:46] …And much more!   🏆 HELPFUL RESOURCES ✅ Connect with Rhonda on YouTube – https://www.youtube.com/@RhondaMelogy ✅ Visit Rhonda's website - https://www.businessplanofaction.com/ ✅ For a full transcript of this episode, visit our blog. ✅Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.   ✅ Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.   Subscribe to the podcast: Youtube, Apple Podcasts,  Spotify, Google Podcasts, Stitcher. Follow Joel on social media:  Facebook, Instagram, Linkedin.

In this episode of Experts Unleashed, I sit down with Depesh Mandalia, founder of the BPM Method, to dive deep into Facebook advertising. We break down how to grow ad spend beyond $5K/month, master audience targeting, optimize campaigns, and leverage AI for maximum ROI. Depesh shares his proven strategies for budget management, buying data, and refining funnels to scale smarter. If you're looking to take your Facebook ads to the next level, this episode is packed with actionable insights!   💡 YOU'LL DISCOVER ➡️ The State of Facebook Ads in 2025 [03:12] ➡️ Understanding the BPM Method [06:23] ➡️ Implementing the Four Funnel System [12:47] ➡️ Testing and Scaling Strategies [16:48] ➡️ Understanding CPA and Scaling Campaigns [24:21] …And much more!   🏆 HELPFUL RESOURCES ✅ Visit Depesh's website – www.BPMmethod.com ✅ For a full transcript of this episode, visit our blog. ✅Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.   ✅ Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.   Subscribe to the podcast: Youtube, Apple Podcasts,  Spotify, Google Podcasts, Stitcher. Follow Joel on social media:  Facebook, Instagram, Linkedin.

In this episode of Experts Unleashed, I dive into the intricacies of low-ticket ad funnels with special guest Jeff Miller. Jeff shares valuable insights from his extensive experience in ad spend, creative testing, and sales strategies. We break down everything from launching ads to optimizing upsell paths—while keeping marketing fun and engaging. Key takeaways include the power of curiosity-driven headlines, why simple, direct offers outperform long-form sales pages, and the importance of generating customers over just leads. Join us as we explore modern marketing tactics designed to help you thrive!   💡 YOU'LL DISCOVER ➡️ Advertising Insights and Strategies [02:24] ➡️ Understanding Ad Spend and ROI [03:29] ➡️ Challenges and Lessons in Scaling [06:08] ➡️ Targeting the Right Audience [08:13] ➡️ Ad Creative Strategies [27:53] …And much more!   🏆 HELPFUL RESOURCES ✅ Connect with Jeff on Instagram - @jeffmillermarketing ✅ For a full transcript of this episode, visit our blog. ✅Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.   ✅ Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.   Subscribe to the podcast: Youtube, Apple Podcasts,  Spotify, Google Podcasts, Stitcher. Follow Joel on social media:  Facebook, Instagram, Linkedin.