0:00
20:00
Stan Bernard discusses his book "Brands Don't Win" and how today's must successful brands transcend the typical brand game to define new markets and overcome their competition. Stan is a Senior Fellow at The Wharton School and you've seen him in places like the Wall Street Journal and Businessweek.
Host, Kevin Craine
Flere episoder fra "Everyday MBA"
Gå ikke glip af nogen episoder af “Everyday MBA” - abonnér på podcasten med gratisapp GetPodcast.