Euromonitor International talks about global market research affecting the world today with a look at the global economy, emerging markets, and consumer trends around the world.
Wellness as a Lifestyle: How to Meet Consumer Demand
45:27Join four of our leading experts as they delve into the evolving landscape of health and wellness, focusing on its expansion from a trend to a consumer lifestyle. Key topics include the Blurring of Wellness Concepts, Women’s Health, Self-Care at Home and the Evolution of Health-Conscious Eating. Uncover the future of health and wellness as consumers increasingly take ownership of their health through holistic, long-term solutions. Our experts discuss the drivers behind this consumer behaviour and the manifestations of the wellness lifestyle across other industries. They also discuss the unique challenges and opportunities for brands both within and outside the health and wellness industry. A must-listen for anyone interested in the future of health and wellness. Featuring:Matthew Oster, Senior Head of Consumer HealthIrina Barbalova, Global Lead of Health and BeautyMaria Mascaraque, Industry Manager of Food and NurtitionNick Stene, Senior Industry Manager of Home and GardenHosted by:Jessica Ridenour, ProducerWant to dive deeper into our insights, or view this panel discussion as a video? Click here.
Travel Leaders: Impact and Sustainability with Founder of Just a Drop, Fiona Jeffery
36:03“We started focusing purely on water, sanitation, hygiene, education, because that's the starting point, but it's the starting point to so much more. It's the starting point to better health, more safety, better education, food security, gender equality, climate action; the impacts are significant right across the board.” -Fiona Jeffery On World Water Day, join Caroline and Fiona Jeffery, the founder of Just a Drop, in this episode as they discuss the inspiration behind the charity. Fiona started Just a Drop after working in the travel and tourism industry, where she saw a lack of effort in protecting the environment and giving back to communities. Through her research, she discovered that a child was dying every 17 seconds from dirty water, leading her to create a grassroots charity that supports communities around the world with sustainable water solutions, sanitation facilities, and hygiene education. Fiona and Caroline explore the connection between sustainable travel and Just a Drop's work. They share specific examples of the charity's programs in Cambodia, Nicaragua, Kenya, and Uganda, where they have provided appropriate low-tech and sustainable solutions to meet the communities' specific needs. Just a Drop aims to make a lasting difference in communities and give people the hope and belief that they can take ownership of their futures. Since 2016, Euromonitor International has been one of Just a Drop's headline charity partners. Our involvement has helped the charity's programs and projects across Asia, Africa, and Latin America, benefiting over 20,000 people. Millions of women walk for hours every day, just to collect water. But how far would you go? For World Water Day, Just a Drop are challenging people to scroll through one woman’s 9km walk to the well and back – the longest Twitter thread ever made. Click here to take on the challenge: https://twitter.com/Just_a_Drop/status/1635366676932751392 For more info on The Walk to the Well, click here. To learn more about how Euromonitor can help your business embrace sustainability, visit our website.
Stay Home or Go Out? Can the New Roaring 20's Survive Soaring Inflation?
31:27After a booming summer for socializing, things are starting to cool off. Inflation and the cost-of-living crisis are catching up with consumers who might still have some pent-up desire to go out. These conflicting desires leave consumers dangling between spend and save, while still looking for ways to continue their social lives. So what are they doing? How are people getting together when money is tight? On the tail end of the holiday season and as the popular “dry January” ends, our expersts discuss what’s next in this transitional time. Join Michael Shaefer, Spiros Malandrakis, and Zora Milenkovic as they discuss: Will financial pressures cause a decline in spending on social occasions? Or is there enough pent-up desire to outweigh the costs? Or will consumers simply find different, perhaps cheaper, ways of getting together? What opportunities exist for brands in this evolving landscape? Want to learn more about the biggest consumer trends this year? Check out our new report Top 10 Global Consumer Trends 2023, where you'l learn about Budgeteers, Here and Now, and Young and Disrupted. 00:04:45 Affordable luxury indulgence.00:10:43 Consumers shifting to experiential on-trade.00:16:31 Nostalgia drives consumption habits.00:21:48 Premiumize, but be mindful.00:25:00 Premiumize experiences, not products.00:30:03 Adapt to changing consumption trends.
Hybrid Working: Impact on Travel, Leisure and Bleisure Travel
34:10The fourth in a series exploring the impact of hybrid work on Western European industries, this episode explores the opportunities for destinations and brands in the growing "Bleisure Travel" market. Bleisure, the idea of combining business travel with leisure travel, is not new but it is booming. Instead of extending business travel to include a little leisure, hybrid workers are taking advantage of flexible work to extend their vacations by getting some work done. But what, if anything, are destinations and brands doing to cater to this growing crowd? Euromonitor's Alexander Göransson and Stephen Dutton talk us through some of their findings from their recent report, Bleisure and the Future of Travel and Work. Who are Bleisure travelers? What's different about them? What are they looking for in accommodations? What are the biggest opportunities for destinations and brands? And how big IS the market for Bleisure travel? Want to read more about Bleisure travel? Check out Stephen's recent article. Learn more about the effect of hybrid work on fashion, food, and home in our previous episodes. And find all the latest insights on travel on our insights page.
Consumers Are Pursuing Value: Why Brands Need to Pay Attention
26:23With the holidays approaching and inflation surging, value is at top of mind for many consumers. But value is more than value for money, and the Pursuit of Value is here to stay as one of the 10 most influential megatrends identified by Euromonitor International as having far-reaching impact on industries, companies, and consumers. In this podcast, An Hodgson explains all about the Pursuit of Value – where it comes from, why businesses should pay attention, and how can they win with this megatrend. Find even more content on our Insights Pages!
Caffeine and Anxiety: Will Anxious Consumers Ever Actually Cut Back?
21:22You've got 3,344 unopened emails, a To-Do list that's a mile long, and guests coming in for the weekend. The anxiety kicks in- How am I going to get everething done? Heart pounding, sweaty, hands shaking, you reach for the most logical thing- a nice cup of chamomile tea to calm you down so that you can think clearly. Or... maybe not. Anxiety is on the rise and yet, consumers can't get enough of their favorite stimulant: Caffeine. In this episode, Matt Barry talks us though "The Caffeine Paradox," one aspect of his recent report, in which anxious consumers counterintuitively refuse to give up their triple shot lattes despite their well understood negative side effects. Is it the ritual that keeps them coming back? Emotional attachment? Performance anxiety? A moment of self-care? The pressures of inflation? Or just trying to maintain a modicum of control in an increasingly chaotic world? Find all of our content in one place on our insights pages, including reports, webinars, videos and podcasts.
Ecotourism: Sustainability Meets Pent-Up Demand for Travel
33:53For consumers who have spent the last few years yearning for travel, it's an exciting time. Borders are open, the threat of lock downs seems to have passed, restrictions have lifted, and there are excellent travel deals to be had. But at what cost to the planet? Many travelers are seeking ways for their "revenge travel" to have less of a negative impact on the planet. How will the travel industry meet the demand for sustainable options? What should businesses be doing now to meet the demands of consumers and regulators? What brands are innovating in Ecotourism? In this episode, Caroline Bremner speaks with us ahead of her appearance at the World Travel Market, where she will be publishing her latest travel innovation report. Learn all about the latest trends in Ecotourism and what brands can do to stay relevant in an industry where sustainability is increasingly vital.
3 Ways To Get Your Business Into the Metaverse
13:36As the metaverse explodes to a multi-trillion-dollar opportunity, early comers will be the ones to reap the benefits. But how exactly can businesses get into the metaverse? Listen to Euromonitor's consumer expert, Jana Rude, lay out three potential paths for businesses on a scale of "cautious" to "all in." Metaverse, or the highly interactive three-dimensional virtual world, has emerged as a hype of 2021-2022. This movement blurs the boundaries between the physical and virtual worlds. It builds upon the consumers' strive for experiences, growing adoption of all-things-digital, and developing augmented reality (AR) and virtual reality (VR) tech capabilities. Sound exciting? Learn more about building a metaverse strategy for your business or how the metaverse fits into our Top 10 Global Consumer Trends of 2022.
The Quest for Healthy Ageing in Asia Pacific
21:30Wellness has been identified by Euromonitor International as having the furthest-reaching impact on industries and consumers in the future. In this podcast, Euromonitor's Julia Illera, Rachel He, Amulya Pandit, and Herbert Yum discuss the key findings from their recent report, Wellness: Longevity and the Quest for Healthy Ageing in Asia Pacific. Hear insights on the link between rising longevity and consumers’ search for a healthy life and learn the three key pillars to indentify the wellness opportunities in the APAC region. For a more in-depth look at these growing opportunities, check out our recent article or download the full report today.
DEI in Luxury and Fashion: What's Here and What's Next
30:26Adeife Onwuzulike, Director of Diversity, Equity and Inclusion (DEI) at Euromonitor International, knows the true value of working in an inclusive and diverse company. She recently joined Euromonitor from The Confederation of British Industry (CBI) - where she was also Head of Diversity and Inclusion. At the CBI Adeife worked on embedding DEI into the business culture and strategy and created and managed a number of employee networks and worked with their clients on their DEI journey. She worked tirelessly to ensure that the organization was not only diverse but also a place where all employees felt like they can be their true authentic selves. After almost three years of a global pandemic and political and racial tensions increasing across the globe, issues around DEI have become even more critical for luxury and fashion businesses to address than ever before. The long list of new diversity and inclusion recruits witnessed across the luxury and fashion sector over the last 12 months shows that the needle is indeed moving. However, there is still a long way to go. In this podcast Adeife Onwuzulike shares her expertise and knowledge in this area with Marguerite LeRolland, Head of Fashion and Fflur Robert, Head of Luxury at Euromonitor International and addresses questions around what’s here now and what’s to come next. Passport subscribers can access the full report here. Not a Passport subscriber but still want to learn more? Contact us or check out this article on Five Trends Shaping the Global Luxury Goods Landscape.