Lynda Kate Smith (mParticle) - Marketing for Entrepreneurs

Qasar Younis is the co-founder and CEO of Applied Intuition, which creates software solutions to help automakers, Tier 1 suppliers, and companies in the trucking, construction, and agriculture industries transition to next-generation vehicles. Before founding Applied Intuition, Younis was a partner and COO of Y Combinator. In this conversation with Stanford adjunct lecturer Ravi Belani, Younis gives practical advice for aspiring entrepreneurs, especially students, and shares insights he’s gathered from his experience as an investor and founder.—-----------------------------------Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations.CONNECT WITH USTwitter: https://twitter.com/ECorner LinkedIn: https://www.linkedin.com/company/stanfordtechnologyventuresprogram/ Facebook: https://www.facebook.com/StanfordTechnologyVenturesProgram/ YouTube: https://www.youtube.com/user/ecorner LEARN MOREeCorner Website: https://ecorner.stanford.edu/STVP Website: https://stvp.stanford.edu/Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://ecorner.stanford.edu/give.

Sharon Prince is the CEO and founder of Grace Farms Foundation, a new kind of boundary-defying public space in New Canaan, Connecticut, that has become widely known as a global humanitarian and cultural center. Grace Farms is the platform for the Foundation and its interdisciplinary humanitarian mission to pursue peace through nature, arts, justice, community, faith, and Design for Freedom, a global new movement to eliminate forced labor from the building materials supply chain. In this presentation, Prince explains the origin and possibilities of the Design for Freedom movement and shares how she designed Grace Farms to embody her vision and values.—-----------------------------------Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations.CONNECT WITH USTwitter: https://twitter.com/ECorner LinkedIn: https://www.linkedin.com/company/stanfordtechnologyventuresprogram/ Facebook: https://www.facebook.com/StanfordTechnologyVenturesProgram/ YouTube: https://www.youtube.com/user/ecorner LEARN MOREeCorner Website: https://ecorner.stanford.edu/STVP Website: https://stvp.stanford.edu/Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://ecorner.stanford.edu/give.

Sophia Edelstein and Nathan Kondamuri are co-founders and co-CEOs of Pair Eyewear. Since its inception, Pair Eyewear has put consumers at the center of the innovation process, ensuring that the brand is at the forefront of redefining the eyewear experience by offering continual customizability, freedom of choice, and affordability for glasses. In this conversation with Stanford adjunct lecturer Emily Ma, Edelstein and Kondamuri share their journey from coming up with an idea as Stanford students, to finding their first employees, to building company culture through rapid growth.—-----------------------------------Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations.CONNECT WITH USTwitter: https://twitter.com/ECorner LinkedIn: https://www.linkedin.com/company/stanfordtechnologyventuresprogram/ Facebook: https://www.facebook.com/StanfordTechnologyVenturesProgram/ YouTube: https://www.youtube.com/user/ecorner LEARN MOREeCorner Website: https://ecorner.stanford.edu/STVP Website: https://stvp.stanford.edu/Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://ecorner.stanford.edu/give.

Clara Shih is CEO of Salesforce AI, the world’s most trusted enterprise AI for customer relationship management. A digital pioneer, Shih has been named one of Fortune’s Most Powerful Women Entrepreneurs, TIME’s Most Influential People in AI, and the World Economic Forum’s Young Global Leaders. She is a member of the Starbucks board of directors and serves as executive chair of Hearsay Systems, a privately held digital software firm she founded in 2009. In this presentation, Shih shares unconventional advice for finding professional and personal success as an entrepreneur.—-----------------------------------Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations.CONNECT WITH USTwitter: https://twitter.com/ECorner LinkedIn: https://www.linkedin.com/company/stanfordtechnologyventuresprogram/ Facebook: https://www.facebook.com/StanfordTechnologyVenturesProgram/ YouTube: https://www.youtube.com/user/ecorner LEARN MOREeCorner Website: https://ecorner.stanford.edu/STVP Website: https://stvp.stanford.edu/Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://ecorner.stanford.edu/give.

Shiza Shahid is the co-founder and co-CEO of Our Place, a mission-driven startup reimagining kitchenware for the modern, multiethnic, global kitchen. Prior to Our Place, Shahid also co-founded the Malala Fund with Nobel Prize winner Malala Yousafzai. She led the organization as founding CEO, advocating for the rights of all girls to attend school. Shahid also launched NOW Ventures, an angel fund to invest in mission-driven startups. In this conversation with Stanford adjunct lecturer Ravi Belani, Shahid shares how her life and career have shaped her view of entrepreneurship and offers advice for infusing mission and meaning into products and brands.—-----------------------------------Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations.CONNECT WITH USTwitter: https://twitter.com/ECorner LinkedIn: https://www.linkedin.com/company/stanfordtechnologyventuresprogram/ Facebook: https://www.facebook.com/StanfordTechnologyVenturesProgram/ YouTube: https://www.youtube.com/user/ecorner LEARN MOREeCorner Website: https://ecorner.stanford.edu/STVP Website: https://stvp.stanford.edu/Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://ecorner.stanford.edu/give.

Daniela Amodei is president and co-founder of Anthropic, an AI safety and research company. Amodei manages the senior leadership team, leveraging her people and management experience to further the company’s goal of building reliable, interpretable, and steerable AI systems. In this conversation with Stanford adjunct lecturer Emily Ma, Amodei talks about how Anthropic’s team of co-founders have built values and ethical guardrails into their AI tools from day one, and how this can inform other AI companies.—-----------------------------------Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations.CONNECT WITH USTwitter: https://twitter.com/ECorner LinkedIn: https://www.linkedin.com/company/stanfordtechnologyventuresprogram/ Facebook: https://www.facebook.com/StanfordTechnologyVenturesProgram/ YouTube: https://www.youtube.com/user/ecorner LEARN MOREeCorner Website: https://ecorner.stanford.edu/STVP Website: https://stvp.stanford.edu/Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://ecorner.stanford.edu/give.

Ernestine Fu is managing general partner of venture capital firm Brave Capital. Over the past decade, Fu has worked across the startup ecosystem, including negotiating merger and acquisition agreements, organizing SPVs for later-stage companies, angel investing in and advising companies that have since been acquired, and advising banks on venture debt. Alongside her role at Brave Capital, she is also a Venture Partner at Alsop Louie Partners. In this presentation and conversation with Stanford adjunct lecturer Ravi Belani, Fu inspires students and aspiring entrepreneurs by sharing things she wished she knew before coming to Stanford as a student.—-----------------------------------Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations.CONNECT WITH USTwitter: https://twitter.com/ECorner LinkedIn: https://www.linkedin.com/company/stanfordtechnologyventuresprogram/ Facebook: https://www.facebook.com/StanfordTechnologyVenturesProgram/ YouTube: https://www.youtube.com/user/ecorner LEARN MOREeCorner Website: https://ecorner.stanford.edu/STVP Website: https://stvp.stanford.edu/Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://ecorner.stanford.edu/give.

ETL is off this week, but in its place, we’re pleased to share the first episode of a new podcast from Stanford eCorner and STVP called Move Fast and Fix the Planet. It’s about climate and sustainability entrepreneurship, and this episode features ETL host Emily Ma, head of special projects in sustainability, real estate, and workplace services at Google. Delve into Emily's journey as an intrapreneur focusing on sustainability within Google's internal operations, particularly in the realm of food systems. Learn about the unique opportunities and obstacles she’s encountered in building a more sustainable future. Gain insights into the entrepreneurial mindset, the intersection of technology and agriculture, and the importance of holistic approaches in addressing global challenges. Move Fast and Fix the Planet is hosted by Mike Lepech, professor of civil and environmental engineering at Stanford’s School of Engineering.-----------------------------------Stanford eCorner content is produced by STVP, the Stanford Engineering Entrepreneurship Center. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations.CONNECT WITH USTwitter: https://twitter.com/ECorner LinkedIn: https://www.linkedin.com/company/stanfordtechnologyventuresprogram/ YouTube: https://www.youtube.com/user/ecorner LEARN MOREeCorner Website: https://ecorner.stanford.edu/STVP Website: https://stvp.stanford.edu/Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://ecorner.stanford.edu/give.

Robert I. Sutton is an organizational psychologist and professor emeritus of Management Science and Engineering in the Stanford School of Engineering. Hayagreeva “Huggy” Rao is the Atholl McBean Professor of Organizational Behavior at the Stanford Graduate School of Business and a fellow of the Center for Advanced Study in Behavioral Science, the Sociological Research Association, and the Academy of Management. In this conversation with Stanford lecturers Ravi Belani and Emily Ma, Sutton and Rao discuss their new book, “The Friction Project: How Smart Leaders Make the Right Things Easier and the Wrong Things Harder,” and offer advice and insights from their years of research and observation.(EDS NOTE: THIS TALK INCLUDES EXPLICIT LANGUAGE.)—-----------------------------------Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations.CONNECT WITH USTwitter: https://twitter.com/ECorner LinkedIn: https://www.linkedin.com/company/stanfordtechnologyventuresprogram/ Facebook: https://www.facebook.com/StanfordTechnologyVenturesProgram/ YouTube: https://www.youtube.com/user/ecorner LEARN MOREeCorner Website: https://ecorner.stanford.edu/STVP Website: https://stvp.stanford.edu/Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://ecorner.stanford.edu/give.

Adrian Rodriguez is the co-founder and CEO of Dreamlinks, a startup developing AI-powered building blocks that make creating virtual 3D worlds as fun as playing with LEGO bricks. Prior to founding Dreamlinks, Rodriguez taught game design at StreetCode Academy, created a web design course for blind programmers, and worked as the CTO of AMPAworks, a company that uses computer vision to automate inventory tracking in hospitals. In this presentation, Rodriguez shares his journey as an entrepreneur who is visually impaired, his dreams for helping other blind and visually impaired people with technology, and his lessons for other aspiring innovators.—-----------------------------------Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations.CONNECT WITH USTwitter: https://twitter.com/ECorner LinkedIn: https://www.linkedin.com/company/stanfordtechnologyventuresprogram/ Facebook: https://www.facebook.com/StanfordTechnologyVenturesProgram/ YouTube: https://www.youtube.com/user/ecorner LEARN MOREeCorner Website: https://ecorner.stanford.edu/STVP Website: https://stvp.stanford.edu/Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://ecorner.stanford.edu/give.