Enterprise Eyeballs: Innovative B2B Marketing Stories

Optimizing business partnerships can bring top-of-the-funnel leads to the bottom.Tammy McDonald, a channel enablement expert, shares her expertise on how to effectively establish and nurture partner relationships Tammy explains how and why enablement is key to partnership success.In this episode: ➤ Key tips on how to avoid common mistakes that kill channel relationships ➤ How to get your IPP (Ideal Partner Profile) right on the first try➤ Bridge the gap between sales and marketing

Get the most out of your virtual event, while getting attention for your businessA conversation with Matt Solomon, co-founder of Channel Program, dives into his thought leadership events, which have brought in some top-notch speakers like Magic Johnson and Wayne Gretzky.In this episode:➤ Vendor sponsorships help get prestigious speakers for your event➤ Knowing your audience demographics is vital in choosing your speaker➤ Having an industry leader as a moderator brings diversity to the event panel

The world's simplest way to track and reward business outcomes is through gamification.We are flipping the script with this episode as the CEO of Incentive Pilot, Andrew Phelps, takes the guest seat. Andrew tells us how Incentive Pilot will streamline your contest while delivering its promise to consumers and operations - all while saving you time.In this episode:➤ How gamification is a way to boost sales and track ROI➤ Three must-have keys for gamification success➤ Why running a bad incentive program is worse than no program

Events are the purest form of human to human connection. Technology is the facilitator of the event that allows people to be people. Accelevents is a next-generation event platform for in-person, virtual, & hybrid events. Founder and CEO, Jonathan Kazarian, tells us about everything from event startup to the constant content and business growth gained after the event. Accelevents has created a culture around customer experience with a response chat support time of 26 seconds! From 2019 - 2020, Accelevents went from $375k in revenue to $3.4 million. Tune in to learn more about this enterprise grade solution.In this episode:➤ Events can build an ecosystem by being the source of community➤ Learn the gaps in event tech that can cause failed events by the organizer➤ Tips on how to vet and prepare your speakers and the importance of doing so

If an idea can change the way we see a problem, can you imagine what it could do to a problem?Carla Howard, Founder of The Professional Woman’s Mentor, LLC, is a master of change management and alignment. Listen to this powerhouse woman behind some of the most successful change management projects as a Chief Dream Enabler and Change Strategist Consultant.In this episode:➤ Carla’s passion can help you go from where you are today to where you want to be➤ Generate more engagement in the b2b world with vulnerability➤ Carla Howard breaks down her course that helps people “Get Paid From the Stage!”

Inbound Marketing is probably the best thing you probably never heard of.Smartbug Media is an intelligent inbound marketing company whose CEO, Jen Spencer, reveals the ins and outs of the inbound methodology. Smartbug Media is HubSpot's partner of the year and Klayvio Master Elite.If you are new to inbound marketing, this episode will set you up with a foundation to learn so much more!In this episode:➤ The role of the inbound marketer is simple - bring visibility to your business using content➤ The experience factor of Smartbug Media's team of tech, content, and social strategists gives an edge over the client's competitors➤ How does Smartbug Media fill its funnel? Learn what is needed to make sure a channel partnership is successful

B2B doesn't have to be boring.The Senior Director of Marketing at Directive - The Customer Generation Agency for Software Companies, Tim Davidson, created hilarious videos about the B2B marketing world. Listen to Tim's insights into how powerful and effective humor can be.In this episode:➤ The science behind edutainment-style content➤ Learn why Tim is convinced creating content is more valuable than investing in stocks➤ How creating funny content turns connections to relationships with the value extracted from it

Market for what your customers expect, not what they want.Tim Parkin, President of Parkin Consulting, is a global marketing advisor. Tim shares his insights on how he transforms chaotic marketing departments into high-performance marketing teams.In this episode:➤ The journey of how a magician and software engineer became the perfect combination for a marketer➤ The science behind marketing makes it a process more than a creative art➤ Why you should get marketing ideas from sales, customer service, even HR

Does your content rank or tank in Google?James Scherer develops content strategy that drives SEO growth through long-form blog content and links. With his 10 years of experience, this VP of Growth at Codeless shares valuable insights of traffic and brand awareness.In this episode:➤ Learn why your first piece of content should be graded at a B+ and not an A+➤ Dive into the pillar and post content strategy to bring traffic to your website➤ The top 3 things that make a golden collaboration between client and agency

Playfulness is a human experience that leads to greater levels of engagement, involvement, and competency.Current CEO of Game On Nation, Blair Bloomston, is a gamification expert, instructional designer, speaker, and educator. She leads a “micro but mighty” team of diverse instructors who all have a passion for teaching and educating.In this episode:➤ Games result in camaraderie by creating a space for something to talk about➤ Learn how & why experiential and interactive learning tactics is one of Game On Nation’s biggest success➤ 4 ways you can use games to effectively teach your sales team