Category Captaincy With Chris Perry & Oskar Kaszubski of Firstmovr - Episode 360
Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear.
We’re joined by two of our favorite podcast guests - Chris Perry and Oskar Kaszubski of firstmovr.
In this episode, we’re sharing some key takeaways from the report they released earlier this year that represents a guide to something they’re calling “Omnicategory Captaincy.”
Sounds interesting? Tune in to find out more.
KEY TAKEAWAYS
In this episode, Julie, Chris, and Oskar discuss:
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Introduction to Omni-Category Captaincy: Chris and Oskar introduce their innovative report on omni-category captaincy, transforming traditional category management by integrating multiple channels, both online and offline.
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Key Pirate-Themed Criteria for Success: The report's pirate motif brings a creative flair to critical success elements:
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Tight Ship:
Day-to-day excellence. -
Pirate Code:
Establishing a joint business plan (JBP) and routines. -
Compass:
Industry thought leadership. -
Fair Winds:
Traffic and demand generation. -
Bounty:
Incremental growth. -
Treasure Island:
Data sharing and utilization of data cleanrooms. -
Map:
Online category navigation. -
Fly the Colors:
Enhancing user experience and shopper journey. -
Insights from the Digital Shelf Institute event and upcoming plans for a dedicated captaincy event and podcast.
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The critical need for brands to avoid complacency and continuously innovate to maintain market share.
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Addressing the gap between recognizing individual actions and integrating them holistically for true category captaincy.
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Overcoming resistance in C-suites to the critical role of digital content, especially in light of inflation and shifting consumer preferences.
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Detailed audits and the importance of optimizing the shopper experience—learn from mistakes and improvements seen with major retailers like Walmart and Kroger.
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Leveraging partnerships and thought leadership to demonstrate commitment and drive mutual benefits.
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