603: How I Increased My Blog Traffic During Google's Helpful Content Update - Leaning Into EEAT and Leveraging Your About Page with Amy Angelli

In episode 603, Megan chats to Amy Angelli leveraging E-E-A-T and creating a robust About Page to significantly boost blog traffic.

Amy founded The Copper Table in 2019 to share recipes that minimize processed ingredients with a focus on cooking in season and cooking from scratch using fresh produce. She wanted these recipes to be for people who are busy and often don't have a lot of time to spend in the kitchen, but want great meals that make them feel good after a busy day. She lives on a small island in Washington state between Seattle and the Canadian border in a richly agricultural area that provides a lot of inspiration and recipe ingredients!

In this episode, you’ll learn about how Amy tripled her traffic during Google's HCU as well as strategies for effective interlinking, crafting compelling opening paragraphs, and shifting mindset around recipe creation and keyword research.

Key points discussed:

- Update your About Page regularly: Continuously revise and expand your about page to showcase your expertise, authority, and trustworthiness as your knowledge and experience grow.

- Link to your About Page conversationally: Incorporate links to your about page in a natural, conversational way within your recipe posts to guide readers and signal your authority.

- Establish expertise in the opening: Dedicate the first 1-2 paragraphs of your recipe posts to clearly establishing your expertise and authority on the topic.

- Address specific pain points: Focus on addressing specific pain points or needs that your recipe solves for the reader in the opening paragraphs.

- Leverage your personal experiences: Incorporate relevant personal experiences, family history, or educational background that demonstrate your expertise in the niche.

- Interlink strategically: Develop an interlinking strategy that connects your recipe posts to other relevant content, categories, and your about page to showcase the depth of your knowledge.

- Prioritize helpfulness over metrics: Shift your mindset to focus on being a helpful, one-stop resource for your readers, rather than solely chasing traffic volume or low competition.

- Continuously expand your expertise: Consider taking additional classes, courses, or pursuing other opportunities to deepen your knowledge and skills in your niche.

- Maintain a positive mindset: Adopt a mindset of focusing on the present and not worrying excessively about future changes, as each day brings its own challenges.

If You Loved this Episode…

You’ll love Episode 428: 5 Biggest Mistakes Food Bloggers Make In Their SEO with Ty Kilgore - this episode is referenced in Megan’s conversation with Amy.

Connect with Amy Angelli

Website | Instagram