Down the Rabbit Hole

Why Partnerships Fail (Ft. Alex Glenn) Business partnerships fail more often than they succeed. It's a sad but very real truth. Learn why partnerships fail and how not to partner. On the flip side, learn how you should partner and why money is not the main incentive for a partnership program. Learn from the partner expert, Alex Glenn, Co-Founder & CEO at Partnerhub, and listen to real-life stories of partnership successes and nightmares. Access to the presentation described in the podcast is linked here.

RevOps is a brand new concept for most. RevOps is the unification of all functions to prioritize revenue as the primary objective. It’s the toppling of silos that divide a company and keep teams from working together effectively. The goal is to implement cross-divisional ops, data practices, and a collaborative framework enabling marketing, sales, CS, product, and finance to work together.

It seems we’ve forgotten everything we know about trust and relationships. Andy Paul demands that we all sell without selling out! So much so, he wrote a book on it! It’s time we re-humanize sales, ditch the automation, burn the robotic scripts, and start over. Selling isn’t a race. It’s an art. Take the time to research and leverage the data-driven intelligence you need to support a quality-over-quantity process.

Creativity is something we all have. Even if you’re analytical, you’re guaranteed to have at least one form of creativity in you, so get scrappy! Creativity doesn’t mean ”artsy.” It isn’t exclusive to designers, artists, marketers, or musicians either! Creativity comes in many forms, like innovation, critical thinking, problem-solving, solutions architecture, and many other ”uncreative” and ”unsexy” things!

The future of the sales and marketing industry will rely on data-driven RevOps practices that leverage closed-network (a.k.a. closed-circuit) sales environments and predictable prospecting capabilities. Adem and Rob go deep ”down the rabbit hole” to surface the process behind successfully doing so and unearth the issues that are currently hidden within the modern sales and marketing process.

The sales industry has lost most of its credibility. It’s largely due to the obsession with efficiency at the sacrifice of effectiveness. The culprit responsible for the death of the salesperson is sales automation technology, which caused the gross overuse of scripted high-volume messaging, turning sales into a half-rate assembly line.

A discussion around the idiocracy that the sales industry has devolved into. WTF happened? How the hell did we end up here? The lack of relationship-building, the increase in high-volume outreach (a.k.a. ”spamming”), and the blatant disregard for the buyer’s journey have destroyed the integrity of the salesperson.

Digital marketing for SMBs is a challenge. ”There’s no way I have budget for that” is the most common reaction to the idea. Mike Ruffing, marketing veteran, who specializes in taking scaled enterprise marketing processes and ”de-scaling” them to work effectively for small businesses with a shoestring budget.

Agile is not exclusively for the engineering and product department. The method enables you to fall in love with the problem, not the solution. Simon takes us through ”the three growth levers,” shortening the path to ”wow,” and how to turn fixed costs into variable costs.

TikTok is uncharted territory for the B2B space. It has over 1.2 Billion users! It’s ripe for the picking! How can you best leverage TikTok to create awareness at a mass scale? How can you start generating leads through short-hand, dynamic content? Learn from TikTok expert and influencer Will Aitken how it’s possible to leverage TikTok for your business today!