#242 - Our launch flopped: Here's why I am delighted!

Hey there! I'm Kate from Hello Funnels, and in this episode of The Doing It Online podcast, I'm giving you five simple, low-lift cash campaigns you can run right now to close out the year strong.December is tricky. Some businesses thrive, others go silent. But either way, it's busy, people are distracted, and you're probably looking at your year-end goals realizing you're not going to hit them.So what do you do? Give up and wait until January? Nope.Today, I'm giving you five cash campaigns—all designed to be simple and effective. Because December is already chaotic, and you don't have time for anything complicated.Pick the one that fits your business, and let's make it happen.The next few weeks matter. And the businesses that start 2026 strong are the ones taking action right now.Want our help with any of this?DM us @hellofunnels on Instagram and let's chat about the best program for you.

Hey there! I'm Kate from Hello Funnels, and in this episode of The Doing It Online podcast, I'm talking about what to do when your confidence has taken a hit.If you've been white-knuckling your way through the last 6-12 months, telling yourself things will turn around, and they haven't... this one's for you.Because here's what happens: you start doubting everything. Your skills. Your strategy. Whether you ever had what it takes. And when you're making decisions from that place, you start playing smaller and smaller until you're stuck in a spiral.So today, I'm giving you five simple, actionable steps to get your confidence back, get some wins on the board, and stop the spiral before it takes you under.The truth? Confidence doesn't come from waiting to "feel better." It comes from action. From showing yourself—over and over—that you're still capable.So pick one of these five steps and do it today.And don't forget— if you want those exact email templates so you can't chicken out and you've gotta go make those sales👉 Grab the 7-Day Payday template. Let's get you back on track.

Hey there! I'm Kate from Hello Funnels, and in this episode of The Doing It Online podcast, I'm pulling back the curtain on low-ticket offers—when they work, when they don't, and why so many course creators are stuck spinning their wheels trying to build a business around them.When the economy gets shaky and people stop buying, a low-ticket offer feels like the answer. But here's what most people don't realize: low-ticket offers are just as much work as high-ticket offers. And they're usually way less profitable.So today, I'm breaking down exactly when low-ticket offers make sense (there are four specific scenarios), and when they're actually sabotaging your growth.I'm also calling out the Maria Wendt model that everyone's trying to replicate—and why it's not going to work for you the way you think it will.Bottom line: Low-ticket offers aren't the problem. Trying to build your entire business around them without a backend? That's the problem.Want the exact framework for setting up a low-ticket funnel the RIGHT way?👉 Grab the Million Dollar Micro Funnel system and save $100 off.

Hey there! I'm Kate from Hello Funnels, and in this episode of The Doing It Online podcast, I'm pulling back the curtain on something that's going to change how you think about funnels forever.I just spent the last six months in deep testing mode—running every possible combination, split-testing ad creative, analyzing conversion data across thousands of funnel visitors.And here's what I discovered: buyer behavior has fundamentally changed.Most sales now happen within the first 1-5 days. Not weeks. Days.If someone doesn't buy from you in that initial window, the chances they'll buy later drop dramatically.Which means if you're still running old-school "long nurture" funnels, you're leaving money on the table.In this episode, I'm sharing the real data, including a hot seat call with a client whose funnel is converting at 9% (more than 4X the industry benchmark) with an average purchase time of less than 24 hours.I'll walk you through why this is happening, what it means for your funnel strategy, and exactly what needs to change if you want your funnels to actually work in today's market.This is the shift that separates funnels that flop from funnels that scale.Let's dive in!Ready to build a funnel designed for today's buyers?Learn more about the Million Dollar Micro Funnel system—the exact framework my clients are using to get 9% conversion rates and sales within 24 hours.👉 Click here and save $100 OFF right now

Hey there! I'm Kate from Hello Funnels, and in this episode of The Doing It Online podcast, I'm helping you cut through the noise and make the right decision for YOUR business.Things have slowed down. Sales are harder. And now you've got a thousand people screaming at you about all the different things you need to do to save your business and grow in 2026.So how do you actually put your CEO hat on and figure out if a group program is the right move?That's what we're doing today. I'm walking you through how to know if you even need to pivot, and then I'm busting through every objection you might have about creating a Leveraged Live Experience.Things like: "What if I have a small audience?" "What if I'm too busy?" "What if people expect too much from me?" "What if I don't have the tech skills?" "What if people won't pay premium prices for what I do?"I'm addressing all of it with real, honest answers so you can make the right call for your business.Because not everyone needs to make this move. But a lot of people do. And if you're one of them, waiting another year could be really costly.Let's figure this out together!Ready to make your pivot?Doors are open RIGHT NOW for The Pivot Project—our 4-week live intensive starting this week. Final spots available. You can get started for as little as $197.Save your seat here: https://hellofunnels.co/pivot

Hey there! I'm Kate from Hello Funnels, and in this episode of The Doing It Online podcast, I'm breaking down the math that changes everything.If you've been chasing volume, running yourself ragged trying to make enough sales to hit your revenue goals, this episode is going to blow your mind.Because here's the truth: you can have the best offer in the world, but if your numbers don't work, your business doesn't work.I'm a self-confessed spreadsheet nerd, and I've learned that different business models have different numbers that matter. And knowing what those numbers are—and how to use them—can literally be the difference between hitting your goals and wondering why nothing's working.So today, I'm walking you through the most important numbers you need to know if you want to create, fill, and scale a profitable group program in 2026. Including the math that shows you why you need about 10X fewer sales to hit $200K with a Leveraged Live Experience versus a traditional course.This is the episode that's going to make you go, "Wait, THAT'S all I need to sell?"Let's dive in!Ready to make the numbers work for you?Doors are open now for The Pivot Project—our 4-week live intensive where we help you design, structure, and launch your own profitable group program. We start this week and early bird pricing ends Friday!Save your seat here: hellofunnels.co/pivot

Hey there! I'm Kate from Hello Funnels, and in this episode of The Doing It Online podcast, I'm pulling back the curtain on the mistakes that kill group programs before they even launch.Look, creating a group program is easy. Creating one that actually works—that sells well, gets people results, and is profitable? That's where most people mess up.I've been running group programs for over six years. They've generated over $5 million for my business. And along the way, I've learned a lot of lessons—some of them the hard way.So if you're thinking about creating what I call a Leveraged Live Experience (which is way more than just a group program), this episode is going to save you time, money, and a whole lot of frustration.I'm walking you through the four biggest mistakes I see coaches make when creating group programs, and more importantly, how to avoid them so you can build something that actually works from day one.Trust me, you don't want to skip this one!Ready to create your own Leveraged Live Experience?Doors are open now for The Pivot Project—our 4-week live intensive where we help you design, deliver, fill, and automate your own 6-7 figure group program. Final spots available!Save your seat here: hellofunnels.co/pivot

Hey there! I'm Kate from Hello Funnels, and in this episode of The Doing It Online podcast, I'm pulling back the curtain on the pivot that completely changed my business.When my son was born, I was selling a 4-week program that was doing okay—but the way I had to sell it? Exhausting launches and razor-thin profit margins. And the thought of doing that with a newborn? Yeah, no thanks.So I created something different. Something I didn't even know had a name at the time. And that one pivot became the absolute cornerstone of my business—generating over $5 million in the last six years.I'll walk you through exactly what I did, how I structured it (spoiler: I didn't start from scratch), what it looks like to actually run it day-to-day, and why this model is hands-down the most profitable and sustainable way I've ever worked.Trust me, this is the exact shift I'm seeing successful course creators make right now. And if you're ready to make it too, I've got something opening Monday that's going to walk you through it step-by-step.Let's jump in and talk about what's actually possible!Ready to make your own pivot?Get on the waitlist for The Pivot Project and get first access when doors open Monday: https://my.hellofunnels.co/waitlist

Hey there! I'm Kate from Hello Funnels, and in this episode of The Doing It Online podcast, I'm having a really frank conversation about something you've probably been feeling but haven't been able to put your finger on yet.The traditional DIY course model? It's dying. And if your launches aren't hitting like they used to, or your evergreen funnel is barely trickling in sales, you're not imagining it—something has shifted.I'll walk you through why AI has completely disrupted the course industry, where courses fit in your offer suite moving forward, and the new business model that's absolutely killing it right now. (Hint: high-touch group programs are the goldmine!)Trust me, this is a total game-changer! And if you're ready to make this pivot, doors open Monday for my 4-week intensive to help you restructure, sell, and deliver your new model without burning out.Let's jump in and talk about what's next for your business! CHAPTERS:00:00:13 Why the DIY Course Model Is Struggling00:00:37 What I'm Seeing Across the Industry00:02:21 Who's Getting Hit the Hardest Right Now00:04:09 The AI Factor: What's Really Changed00:04:41 The Two Big Shifts You Need to Make00:06:37 Why High-Touch Group Programs Are the Future00:08:20 What This New Model Looks Like in Practice00:09:43 How to Future-Proof Your Course Business

Hey there! I’m Kate from Hello Funnels, and in this episode of the Doing It Online Business podcast, I’m excited to share my secrets for dominating Black Friday promotions. After years of navigating the chaotic Black Friday season (and yes, plenty of stress!), I’ve perfected a day-by-day promo calendar that turns excitement into crazy conversions. I’ll guide you through avoiding the noise of big competitors and reveal my exclusive strategy to make your Black Friday offers stand out with a fun, irresistible twist. Trust me, it’s a total game-changer! Plus, I’m throwing in a free Black Friday promo calendar download with all the details to help you kick off your success. Let’s jump in and make your Black Friday promotion a massive hit!   00:00 Getting Ready for Black Friday 01:23 Cutting Through the Noise 03:20 The Power of Early Promotions 04:34 Making Black Friday Fun 05:53 Creating Exclusivity and FOMO 07:40 Leveraging Scarcity and Urgency 08:48 Ensuring Immediate Purchases 09:28 Black Friday Magic Bundle 10:42 Conclusion and Thank You