Ep 8: Powering personalized marketing with a modern data stack | HubSpot & Snowflake

In this episode, Johnathan Tate, Chief Data Officer at Bridgestone Americas, shares how he navigates the critical first 90 days in a new role, builds trust with executives, and positions data as a strategic growth driver. Whether you’re currently in a CDO seat or working toward one, Tate’s playbook offers a blueprint for how to accelerate impact, align with business needs, and lead through AI-fueled transformation. Read the full show notes at www.fivetran.com/podcast

In this episode, Parag Shah — data leader and transformation expert with experience at Rocket Software and CarGurus — shares how forward-thinking enterprises are modernizing their data infrastructure with unified analytics platforms, best-in-class vendors like Fivetran and Snowflake, and extensible tools like the Fivetran Connector SDK.   Read the full show notes at www.fivetran.com/podcast

In this episode, Fivetran speaks with Paul Bruffett, VP of Enterprise Data & Analytics at Out of the Box Brands, to explore how organizations can truly democratize data, embed AI into everyday decisions, and prepare for a more digital, personalized future. From empowering teams with real-time insights to rethinking how generative AI fits into reporting and retail, Bruffett shares what it takes to build a data strategy that delivers value at every level of the business.   Read the full show notes at www.fivetran.com/podcast

In this episode, Fivetran speaks with Tim Veil, Principal at Two Bear Capital, to unpack the challenges businesses face in operationalizing AI — and why data strategy, not just data volume, is the key to unlocking real business value. Read the full show notes at www.fivetran.com/podcast

In this episode, Veronika Durgin, VP of Data at Saks, joins Fivetran’s Kelly Kohlleffel to discuss how businesses can navigate data source chaos, balance build vs. buy decisions, and create adaptable architectures that drive long-term value.   Read the full show notes at www.fivetran.com/podcast

Universities must integrate scalable, automated data solutions to centralize information, reduce inefficiencies, and enhance decision-making, ensuring a seamless, student-centric experience. To discuss how to do just that, Ilia Xheblati, Director of Analytics Engineering at Northeastern University, joined us to get to the heart of embracing scalable, automated data solutions so universities can eliminate inefficiencies, streamline decision-making, and create a more connected, student-centric experience.   Read the full show notes at www.fivetran.com/podcast

How do enterprise leaders navigate fractured data landscapes and integrate AI into business strategies? On this episode of The Fivetran Data Podcast, Moin Haque, Head of Enterprise Data, Analytics & AI at International Flavors and Fragrances Inc. (IFF), shares actionable insights into data federation and innovation with host Kelly Kohlleffel.   Read the full show notes at www.fivetran.com/podcast.

With technological innovation accelerating at an unprecedented pace, businesses are challenged to rethink their approach and empower employees to stay competitive. Sadie St. Lawrence, Founder & CEO of the Human Machine Collaboration Institute, joins us to explore how organizations can navigate the transformative power of AI. Read the full show notes at www.fivetran.com/podcast

Generative AI has everyone talking, but has that buzz overshadowed the potential of predictive AI? Parag Shah, Senior Director of Data and Analytics at Rocket Software, joins us to discuss the possibilities of taking a hybrid approach to AI, as well as the importance of choosing modern, scalable data tools.  Read the full show notes at www.fivetran.com/podcast

Fivetran’s Chief Operating Officer Taylor Brown and Chief Product Officer Anjan Kundavaram share their insights on the rapidly changing data landscape and the role of Fivetran’s Hybrid Deployment in addressing today’s security and scalability challenges. They also explore key trends in data management and share predictions for AI and data strategy in 2025. Read the full show notes at www.fivetran.com/podcast