Brand Architect

Ani Alexander

At the crossroad between marketing and tech the podcast is covering topics related to tech, startups, marketing, personal branding, audience building and communities. What’s you’ll have here will help you establish and grow a human brand. And believe me human brands always win!

182 Episoder

Storytelling, Messaging and Positioning with Mark Evans
18.8.2020
53:23
In this episodes we discuss: Importance of the storytelling in marketing What kind of stories could you tell The importance of transparency How to find your differentiator what is a fractional CMO The future of work
Social Media and Online Communities with Felix Sander
3.8.2020
41:04
In this episode we talk about Importance of the online communities How Appics managed to build such a loyal community Influencer marketing Authenticity online Importance of he cooperation with other partners Future trends of the social media platforms
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Discussing Marketing Tech Startups with Timothy Peterson
27.7.2020
56:43
In this episode we spoke about: Personalisation in marketing Community building How to choose your niche The personality behind tech brands How to get leads from LinkedIn Being real on social media Building and showcasing expertise online
First Customers, Personal Brands and Marketing with Luc Bohunicky
19.7.2020
1:02:57
In this episode we spoke about: The importance of the marketing involvement from the start The need for the tech and marketing departments to work closely together The role of the ego of the tech founders How do reach out to potential early adopters in a right way Non linear career paths The value of (real) diversity and tech recruitment Tech startup branding and the importance of building founder personal brand
Diving into Advanced LinkedIn Strategies with Andy Foote
17.6.2020
58:27
My today's guest is Andy Foote. Andy is LinkedIn content and brand coach, founder of LinkedInsights.com and creator of FOOTE-NOTES podcast. In this episode we discuss: how much has LinkedIn changed over the years "overnight" success what to do when you're invisible on LinkedIn LinkedIn engagement pods LinkedIn algorithm how to succeed on the LinkedIn platform
How to Become the Story Everyone is Sharing with Dennis Moseley-Williams
26.5.2020
52:40
In this episode we speak about The value of experience The experience economy Brand and commodities Becoming the story everyone is sharing Experience in marketing
Creativity, stories and data driven marketing
19.5.2020
47:49
In this episode we speak about - data driven marketing and human stories - importance of personalising content - how one chooses target audience - advertising and promotion - how to find unique angle
LinkedIn and Personal Branding
12.5.2020
52:49
In this episode we discuss: Online content creation Personal branding and positioning The 7 Vs framework LinkedIn and its algorithms How to choose the right platform Monetizing your content
The Art of Making Things Done
14.4.2020
59:47
How to Build and Clone Businesses with Jonny Andrews
6.4.2020
1:03:28
In this episode we speak about: How to build audiences of buyers from scratch Virtual events How to adjust your marketing during the COVID 19 How to create a content that builds an audience Cold emails and their impact on your brand How do you choose a the right business mentor? Predictions for post coronavirus period

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