[Greatest Hits] The Ultimate B2B LinkedIn Paid Strategy with Justin Rowe of Impactable

In this episode of Confessions of a B2B Entrepreneur, Michael Bunting is joined by Tom Hunt, CEO at Fame. They discuss the paradox of "knowing nothing" while building a successful business, the discipline required to lead 70 remote staff through rituals, and the psychological drivers behind an obsession with growth. Tom shares his journey from 17 failed ventures to founding a leading podcast agency, offering a candid look at how "meddling" can disempower teams and why "action bias" is both a founder's greatest strength and a potential weakness. The conversation delves deep into the "Secret Life of Leaders", exploring how childhood patterns influence professional ambitions and the vital difference between chasing values and practising virtues like presence.

In this episode of Confessions of a B2B Entrepreneur, Tom Hunt is joined by Sid Jashnani, Founder at Momentum. They discuss the "crash landing" of Sid's first retail venture and how managing a €200 million project for Nokia Siemens helped him identify a gap in the B2B tech market. Sid explains using EOS as a "defibrillator moment" to professionalise his agency and step back from daily operations. We explore his transition into building a 15-company HoldCo through vertical integration, where he launched 14 complementary brands to own the supply chain. Sid breaks down his 50/50 equity framework for hiring top-tier leaders and how he now balances coaching in his pursuit of Ikigai. This episode offers a definitive blueprint for scaling with discipline and moving from operator to investor.

In this greatest hits episode of Confessions of a B2B Entrepreneur, Tom Hunt is joined by Lara Acosta, Founder at LA Digital, to discuss the psychology behind building a massive LinkedIn presence, the transition from solopreneur to agency owner, and the framework for creating high-impact personal brands that drive business growth. Lara shares her journey of growing to over 110,000 followers (noting she has since surpassed 300,000) and explains why "fame" is a critical asset for modern B2B founders, exploring how authentic storytelling and consistent engagement can bypass traditional sales hurdles. She breaks down her approach to content pillars, the importance of "renting" an audience before owning one, and how to maintain a relentless posting schedule without burning out. This masterclass in digital authority reveals the power of putting a human face to a B2B business and provides a step-by-step guide to scaling a profile that converts.

In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt is joined by Tim Cakir, Founder of AI Operator, to deliver a masterclass on achieving operational efficiency through AI. Tim shares his journey from a growth consultant to an "AI-first" specialist, detailing how the real secret to growth lies in optimising systems and removing repetitive, boring tasks. He reveals that the biggest easy wins for B2B automation involve reporting, streamlining data access, and answering internal FAQs, offering a case study where a custom GPT saved field sales teams fifteen hours a month each. Tim tackles the fear of job redundancy directly, arguing that learning AI makes an employee "unstoppable," enabling a team of 75 to generate the output of 750. Furthermore, he delves into the transformative "agentic era," explaining how new tool-calling agents - which can perform deep research and run virtual computers - are allowing entrepreneurs to "vibe code" and build bespoke internal tools faster than ever before.

In this episode of Confessions of a B2B Entrepreneur, host Sam Winsbury is joined by Tom Hunt, Founder and CEO of Fame, who details the counter-intuitive strategy behind scaling his remote B2B podcast agency to over £4M ARR. Tom reveals how he obsessively focuses on client retention as the foundation for growth, enabling him to run a low-cost operational model (zero office, minimal ads) to ensure "no-brainer" client pricing. He explains his shift to a CEO role focused on strategic acquisitions and high-leverage problems, detailing his unique remote leadership approach: promoting the entire management team internally from entry-level. Crucially, Tom shares the biggest mistake that slowed his growth: a painful lack of focus from attempts to build software and expand service lines outside his core offering.

In this episode of Confessions of a B2B Entrepreneur, Tom Hunt speaks with Aditya Shivkumar, Co-founder of Resolve Disputes Online (RDO), about his transition from lawyer to global legal-tech founder. Aditya reveals how the analytical skills honed in litigation became the most valuable asset for their successful B2B pivot into Online Dispute Resolution (ODR). He shares the entrepreneurial mindset that allowed RDO to treat the COVID-19 crisis as a "watershed moment" for growth and securing funding. The conversation culminates with Aditya detailing how he applies Jose Mourinho's strategic 'Catenaccio' philosophy directly to winning high-value B2B contracts.

In this episode of Confessions of a B2B Entrepreneur, host of The Dojo Digest, Tom Voller is joined by Tom Hunt, Founder and CEO of Fame, to unpack the true blueprint for B2B success. They cut through the noise of saturated content, explaining why the most powerful strategy is to niche down as tightly as possible to win attention and reduce competition. Tom reveals the three non-negotiables for a podcast's growth and the critical role of employee retention, including the $50 "Fame Values Award," used to reinforce cultural alignment. Get the strategic playbook for turning content failure into growth data, straight from a founder who scaled his LinkedIn audience by 600% in a year.

In this episode of Confessions of a B2B Entrepreneur, Tom Hunt speaks with Koby Conrad about scaling Rupa Health from $5M to $75M by driving Negative CAC. Koby explains how he turned their media (podcast, Rupa University) into a profitable asset, not a cost center. The core strategy involved hiring superstar doctor-influencers as full-time employees with equity, rather than paying them small cash fees. This solved the influencer's biggest problem—audience monetisation—and ensured deep buy-in for the company's mission. He details how this focus on talent built immense trust and cut the blended CAC by two-thirds. Koby shares how he now applies this blueprint at his latest venture, the B2C health app Sunflower.

In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt interviews Thibault Louis-Lucas (Tibo), the founder of Revid AI, Taplio, and Tweet Hunter. Tibo is now focused on growing five bootstrapped SaaS products concurrently, aiming for $100k MRR each. He shares his highly unconventional, "messy" approach to founder-led distribution, where he lets the environment and co-makers dictate his workflow, rather than sticking to a rigid plan. They discuss the power of his personal brand on X for growth and how he structures deals with "co-makers" who handle the building. Tibo reveals why he avoids hiring and instead maximizes freedom, utilizing AI tools to scale his output. His hyper-efficient, no-hiring model makes him a must-follow case study for the future of building B2B SaaS.

In this episode of Confessions of a B2B Entrepreneur, Tom Hunt shares his personal playbook for building a SaaS business that sells itself, drawing on key lessons from a recent guest interview. He explains why he's learned to prioritise product-led growth to avoid wasted effort and how to build a business that gets more valuable over time. The episode also breaks down the five-step 'Fame Flywheel' framework, reveals why customer and employee retention are the true foundation of sustainable growth, and exposes the biggest mistake most B2B marketers make with their content.