Cole Gordon Podcast

Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://www.go.saleskick.com/vsl-org?aa_source=yt_organic&ol=debate2Saleskick is a booking/calendar system designed specifically for sales teams to:-Decrease cost per booked call (faster load times, better CRO, etc)-Increase show rate-Auto-confirm appointments via AI-AI score every lead so it's delegated correctly...…and more.========================================================================Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale? Click here 👉 https://go.closers.io/1o1-yt?h_source=yt_organic&ol=debate2========================================================================Want to scale your business in our 8-figure boardroom mastermind? Click here 👇 https://go.closers.io/8fbr-vsl?h_source=yt_organic&ol=debate2========================================================================00:00 Low Ticket vs. High Ticket Debate01:48 What gets you to your first $100K a month?17:25 What gets you to a million a month?36:17 Which one actually gives you better leads?42:06 Which has better margins?44:40 Which one saturates first?47:36 What to do if you already have a big audience59:46 Which one makes you look more like a grifter?

Pick up rate for your setters below 20%? Try https://www.dialer.io/After generating 50M+ solely from outbound appointment setters in our own company…I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible.This leads to: -Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production…and more.========================================================================Apply For Account Manager (Top OTE 600k/yr+) Here: https://recruitcrm.io/apply/17737520406980100139fLv========================================================================Get our internal SOP for Outbound Setting: https://g.closers.io/outbound-setting-yt/?h_source=yt_organic&ol=ryder========================================================================Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale? Click here  👉https://go.closers.io/1o1-yt?h_source=yt_organic&ol=ryder========================================================================00:00 From Rage to $670K/Month05:36 Why He Ran a Call Center First08:51 The Matt Ryder Method of Bisdev14:32 Landing Industry Giants Early21:26 Moving From Info to SaaS25:41 Hiring a Dev Team Without a CTO32:53 SaaS Sales: One Call, Relentless Follow-Up39:23 Winning Enterprise Deals42:52 Follow-Up Until It Turns to Respect47:28 The Worst Things Sales Teams Do56:44 TCPA Traps and Compliance Nightmares1:09:44 Who Does Outbound Best?1:26:26 Sales Comp That Attracts Top Talent1:34:56 How the Dialer Algorithm Works1:51:22 Dialer’s Growth and Exit Plan1:58:23 How F the Gurus Hit $100K/Month

Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale? Click here 👉 https://go.closers.io/1o1-yt?h_source...========================================================================Pick up rate for your setters below 20%? Try https://www.dialer.io/After generating 50M+ solely from outbound appointment setters in our own company…I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible.This leads to: -Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production…and more.========================================================================Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://www.go.saleskick.com/vsl-org?...Saleskick is a booking/calendar system designed specifically for sales teams to:-Decrease cost per booked call (faster load times, better CRO, etc)-Increase show rate-Auto-confirm appointments via AI-AI score every lead so it's delegated correctly...…and more.========================================================================00:00 14 Businesses We’d Start Tomorrow00:38 Idea 113:44 Idea 224:23 Idea 332:55 Idea 439:06 Idea 543:17 Idea 645:54 Idea 755:51 Idea 81:02:47 Idea 91:08:04 Idea 101:10:45 Idea 111:16:41 Idea 121:21:37 Idea 131:29:41 Idea 14

Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale? Click here 👉https://go.closers.io/1o1-yt?h_source=yt_organic&ol=cialdini========================================================================Pick up rate for your setters below 20%? Try https://www.dialer.io/After generating 50M+ solely from outbound appointment setters in our own company…I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible.This leads to: -Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production…and more.========================================================================Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://www.go.saleskick.com/vsl-org?aa_source=yt_organic&ol=cialdiniSaleskick is a booking/calendar system designed specifically for sales teams to:-Decrease cost per booked call (faster load times, better CRO, etc)-Increase show rate-Auto-confirm appointments via AI-AI score every lead so it's delegated correctly...…and more.========================================================================00:00 Using Persuasion Principles on AI Models05:35 Why Consistency Worked Best on LLMs08:42 Self-Confirmation Rabbit Holes and Sunk Habits10:25 Going Undercover in Sales Training Programs17:23 Why Principles Beat Tactics19:00 Unity: Show People They’re In the Boat22:59 Co-Creation: Ask for Advice, Not Opinions27:08 Commitment and Consistency: The “Will You” Trick32:42 Reducing No-Shows With Psychology35:12 Overcoming the Sunk Cost Fallacy37:21 Charlie Munger’s Berkshire Share39:02 Scarcity: Limited Number vs. Limited Time41:39 The Bose Headline That Lifted Sales 48%47:50 Reciprocity: The McDonald’s Balloon Study51:29 How Persuasion Differs Across Cultures56:26 Social Proof: Why Segmentation Matters

Apply For Account Manager (Top OTE 600k/yr+) Here: https://recruitcrm.io/apply/178896217...========================================================================Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale? Click here  👉https://go.closers.io/1o1-yt?h_source...========================================================================Want to come to our next in-person event in NYC and network with other 7 and 8-figure entrepreneurs? Click here 👉 https://g.closers.io/8fbr-nyc-yt/?h_s...…and more.========================================================================00:00 Building a Brand From Zero to Mega01:37 Content Pillars: Format Plus Topic04:11 Can Business Owners Really Vlog?08:55 Yapping: Who It Works For12:46 Setting Your Goal Before Your Content15:21 Why B2B Content Must Get Shared21:14 Trojan Horse Content for Boring Topics26:00 How to Write Hooks That Stop the Scroll31:35 Picking Your Platform (and When to Add More)41:51 View Maxing vs. Niche Maxing45:05 Level 2: Turning Content Into Signature IP55:52 Level 3: What Mega Brands Have in Common1:04:42 Attribution Is Really Just Momentum1:09:46 The Brands Doing It Best Right Now1:17:27 Brutal Brand Roast: Fixing Short Form1:39:01 Monetizing: Brand Deals, Agency, and Info

Get our internal SOP on How to Find Saas Product-Market Fit: https://g.closers.io/product-market-f...========================================================================Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://www.go.saleskick.com/vsl-org?...Saleskick is a booking/calendar system designed specifically for sales teams to:-Decrease cost per booked call (faster load times, better CRO, etc)-Increase show rate-Auto-confirm appointments via AI-AI score every lead so it's delegated correctly...And more.========================================================================Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale? Click here  👉  https://go.closers.io/1o1-yt?h_source...========================================================================00:00 Intro: How Saleskick Scaled to $5M/Year00:38 Step 1: Finding a CPO and CTO06:00 How He Met His Co-Founder Dan11:40 Step 2: Building the Proof of Concept16:16 Why You Shouldn't Vibe Code Alone25:24 Step 3: Finding the Right SaaS Idea28:19 Network Effects vs. Switching Cost SaaS34:38 What Product Market Fit Actually Means39:03 Testing and Iterating with Customers46:03 Step 4: Three Ways to Fund Development52:18 The Productized Agency Model59:19 Step 5: Tracking Churn the Right Way1:09:04 Step 6: Getting Product Ready to Scale1:13:03 The Calendar Feature That Changed Everything1:16:33 Step 7: Scaling Past $100K/Month1:22:44 Selling Software vs. Selling Info Offers

Apply For Account Manager (Top OTE 600k/yr+) Here: https://recruitcrm.io/apply/178896217...========================================================================Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale? Click here  👉 https://go.closers.io/1o1-yt?h_source...========================================================================Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://www.go.saleskick.com/vsl-org?...Saleskick is a booking/calendar system designed specifically for sales teams to:-Decrease cost per booked call (faster load times, better CRO, etc)-Increase show rate-Auto-confirm appointments via AI-AI score every lead so it's delegated correctly...And more.========================================================================Pick up rate for your setters below 20%? Try https://www.dialer.io/After generating 50M+ solely from outbound appointment setters in our own company…I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible.This leads to: -Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production…and more.========================================================================00:00 From Selling Leads to Building an Agency06:06 The Brazil Origin Story10:34 Scaling from $5M to $100M+13:56 The Real Difference Between SMB and Enterprise21:37 Why Enterprise Clients Rarely Leave23:57 The M&A Playbook Behind NP Digital's Growth30:35 Landing Global Brands Through Acquisition32:00 How Earnouts Keep Acquired Teams In36:34 Why Neil Isn't Selling (or Managing) Anytime Soon42:47 Building an Enterprise Team by Poaching Right48:46 Search Firms and the Hidden RFP Gatekeepers52:42 Land and Expand: The Real Enterprise Playbook59:04 Why Neil Wants People to Stop Knowing His Name1:06:51 Poaching Lessons from iProspect1:12:44 Why Neil Will Never Take the Company Public1:15:33 What AI Is Actually Doing (and Not Doing) for Agencies

Pick up rate for your setters below 20%? Try https://www.dialer.io/After generating 50M+ solely from outbound appointment setters in our own company…I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible.This leads to: -Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production…and more.========================================================================Apply For Account Manager (Top OTE 600k/yr+) Here: https://recruitcrm.io/apply/178896217...========================================================================Get our internal SOP for Outbound Setting: https://g.closers.io/outbound-setting...========================================================================Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale? Click here  👉 https://go.closers.io/1o1-yt?h_source...========================================================================00:00 Scaling to $80M Without Ads or a Brand02:04 The Ideal Partner Profile05:52 Why Speaking Beats Webinars09:33 The No-Pitch Pitch That Converts13:59 Treating Events as a Portfolio16:20 The $5M/Year SEO Machine19:56 Winning in the Age of AI Search26:32 Why Chandler Bet on Building a Personal Brand30:37 Why Attribution Is the Dumbest Word in Marketing33:50 What Hormozi's Book Launch Got Right40:23 Rebuilding a Media Team From Scratch50:18 The Networking Secrets Nobody Talks About55:11 How to Actually Poach Great Talent1:05:56 What Chandler Looks for in an Interview1:22:58 Why Managers Are Disappearing With AI1:30:11 Going From Remote to In-Person (What Broke)1:39:12 The Real Reason Businesses Die

Apply For Account Manager (Top OTE 600k/yr+) Here: https://recruitcrm.io/apply/178896217...========================================================================Want to come to our next in-person event in NYC and network with other 7 and 8-figure entrepreneurs? Click here 👉 https://g.closers.io/8fbr-nyc-yt/?h_s...========================================================================Get my 8-Figure Offer Playbook here: https://g.closers.io/offer-engineerin...========================================================================Pick up rate for your setters below 20%? Try https://www.dialer.io/After generating 50M+ solely from outbound appointment setters in our own company…I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible.This leads to: -Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production…and more.========================================================================00:00 Going All In on YouTube Content04:56 Why Attribution Data Lies to You09:06 Shutting Off $150K/Month in Ads13:20 Owning Your Voice Instead of Chasing Best Practices17:44 Building the Portfolio: What Makes the Buy List23:32 The Real Reason Deals Get Unstuck25:38 Scalable's Three-Tier Client Model30:30 Avoiding Resentment in Equity Partnerships36:39 The 0% Success Rate of Rushing Deals43:56 Tracking Cash Distributions, Not Vanity Metrics55:20 Launch to Scale: The Five-Stage Framework59:04 Why "I Need a COO" Is Usually the Wrong Answer1:05:07 The $5M to $20M Phase1:32:50 What Actually Makes a Business Sellable1:42:20 Where AI Is Actually Moving the Needle1:50:52 27 Years in Business: The Real Secret

Want to come to our next in-person event in NYC and network with other 7 and 8-figure entrepreneurs? Click here 👉 https://g.closers.io/8fbr-nyc-yt/?h_s...========================================================================Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://www.go.saleskick.com/vsl-org?...Saleskick is a booking/calendar system designed specifically for sales teams to:-Decrease cost per booked call (faster load times, better CRO, etc)-Increase show rate-Auto-confirm appointments via AI-AI score every lead so it's delegated correctly...And more.========================================================================Pick up rate for your setters below 20%? Try https://www.dialer.io/After generating 50M+ solely from outbound appointment setters in our own company…I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible.This leads to: -Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production…and more.========================================================================00:00 The Hire That Changed Everything04:00 Why You're Probably Not Paying Enough09:03 The Recruiting Volume Nobody Wants to Do11:47 The Culture-Skill Matrix: Who to Cut14:31 The Leadership Matrix: Tyrant vs. Pushover23:16 Standards vs. Performance Coaching24:26 The 4 Properties of Feedback That Actually Works31:45 Raising Performance Standards Without Breaking People41:02 Why Reps Follow Up Without Being Told42:33 Diminishing Returns on Marginal Effort47:39 Fixing It: Observation and Marginal Benefit51:06 Delegation Step 1: Define What You Actually Need55:11 The Five Degrees of Initiative58:06 The Three-Gate Filter for "Everyone Comes to Me