#187 AI was supposed to help you work less. W.T.F Happened
AI SAVES YOU TIME. WHY ISN’T IT MAKING YOU MONEY?If you don’t decide what AI is for in your business, it defaults to more.In this episode of Chats with GiGi, GiGi breaks down two studies that explain why so many business owners feel busier since they started using AI, and why the hours AI saves don’t automatically turn into revenue. She walks through what to do with the time you get back, why faster content isn’t what makes a business scalable, and why your AI needs to think like you, not just sound like you. GiGi also shares that she has spent over $10,000 learning AI, and that this very episode gets edited with AI, which saves her time and still doesn’t make her money on its own.Key Topics & TimestampsYou jumped on the AI train and somehow got busier ([00:00])The Berkeley study: faster work, more tasks, longer days ([00:00])Why doing more is great for a team and a trap for the owner ([00:00])25,000 workers in Denmark: time saved, no change in earnings ([00:00])69% of women saved time, only 34% saw more sales ([00:00])Where the time AI gives back should go ([00:00])Editing your reels faster vs. knowing your profit margins ([00:00])Which of your offers is most profitable, and which has seasonality ([00:00])Left on its own, AI defaults to more posts, more emails, more tasks ([00:00])The strongest results came from AI in finances and operations ([00:00])“I’m not techy”: the barrier 43% of women named ([00:00])Teaching your AI to think like you so you stop being the bottleneck ([00:00])Setting your own rules for the hours AI frees up ([00:00])Inside AI Companywide, plus Black Friday pricing ([00:00])Resources & LinksAI Companywide: Eight weeks live with GiGi. You’ll build an AI Business Brain from your own knowledge, create custom AI employees for your business, and run it all from a Command Center that shows you your business at a glance in the first five minutes of your morning. The live build starts January 14, and new trainings drop every week until then. Black Friday pricing: [TIERS + DATES]. https://seizinghappy.com/aicompanywideSeizing Happy Hybrid Community: Biweekly live coaching, office hours, and community. https://community.seizinghappy.com/Coaching with GiGi: https://gigidiaz.com/work-togetherResearch MentionedAruna Ranganathan and Xingqi Maggie Ye, UC Berkeley Haas, AI Doesn’t Reduce Work, It Intensifies It, Harvard Business Review (February 2026): https://newsroom.haas.berkeley.edu/ai-promised-to-free-up-workers-time-uc-berkeley-haas-researchers-found-the-opposite/Anders Humlum and Emilie Vestergaard, Large Language Models, Small Labor Market Effects, NBER Working Paper 33777 (May 2025): https://www.nber.org/papers/w33777Cherie Blair Foundation for Women, Adopted, Not Embedded (March 2026): https://cherieblairfoundation.org/wp-content/uploads/2026/03/Adopted-not-embedded-report-summary.pdfSponsorThis episode is brought to you by Gretell Alfonso, with three years of personalized care in Botox and weight management. Call 305-335-0950. Individual results may vary.Connect with GiGiInstagram: @GigiDiazLiveInstagram: @SeizingHappyWebsite: seizinghappy.comSend this episode to the friend who keeps telling you AI is saving her hours.