Broadcast Smarter, Coach Better presented by Spiideo

Tracking data adds context (positioning, trajectory, and velocity) to the event data (possession, defensive actions, set pieces) gathered on every game. Out of the box, Spiideo's tracking data for soccer (AutoData™ Activity) gives you a real-time overview of team shape, compactness, pitch control, and running metrics. With data processing, you can take those insights multiple steps further. In this video we speak to a professional data analyst from Colina Analytics, giving you an introduction to analyzing football/soccer with tracking data and experiences from elite European competition. Explore Spiideo AutoData™ Activity now: https://www.spiideo.com/contact/contact-sales/Colina Analytics put data to work for your football strategy Connect with Felipe to find out more. Website: https://www.colina.football/

With 11 champions in the past 20 years, setting record crowds in 2023, and doubling attendance while tripling revenue in the last decade, Swedish Pro Football exemplifies health and innovation. In this presentation you'll hear from Jeja Svensson, Head of Digital Transformation, to talk about how SEF (Swedish Pro Football Leagues) has invested in AI-powered cameras for every team (and their academy) in the top divisions - to raise the level of play. You'll also learn from Fredrik Ademar, Chief Product Officer, how Spiideo's multi-angle AI camera setup helps broadcasting, analysis, and officiating across leagues.

JP Dellacamera is a FOX Sports play-by-play announcer with an illustrious career spanning 17 FIFA World Cups, the NHL, and many more. Join us as we dive into JP's incredible journey in the world of sports broadcasting on the Spiideo podcast Broadcast Smarter, Coach Better. We cover the growth of soccer in the US and JP’s experiences at various World Cups. Then JP covers the evolution of broadcasting technology and the future of media. SHOW NOTES:  (1:33) How soccer has changed in the United States over JP’s career, the growth of soccer in the US, and the evolution of leagues and accessibility to games  (5:01) JP's experience at the Qatar World Cup and how it compares to the upcoming US/Mexico/Canada World Cup  (6:17) World Cup experiences, including the 1999 Women's World Cup in the United States   (8:57) JP discusses the evolution of technology in broadcasting, from low quality feeds to remote broadcasting (12:03) Advice for aspiring broadcasters, including having patience and keeping the faith  (21:03) The specifics of the prep work, how it varies depending on the role (play by play vs analyst) and the tournament, but involves a lot of reading, research, and video analysis   (24:14) The future of broadcasting and media in the soccer space and the ever-changing landscape with new deals and technology

Andreas Georgson currently serves as the First Team Assistant Coach at Southampton FC in the EFL Championship. Andreas is the former Technical Director at Malmö FF and also held positions as an Assistant Coach at Arsenal FC and Brentford FC. Join us for an engaging conversation as we explore Andreas's vision for coaching and innovation in football on Broadcast Smarter, Coach Better. Andreas discussed the importance of capturing all footage during training sessions and matches for effective video analysis. Set pieces and live video were highlighted as important tools, and a culture of self-reflection was encouraged for players. The delivery of feedback and focusing on showing the best clips were also discussed. SHOW NOTES: (1:00) Andreas was interested in Spiideo because it provided a way to always have footage available for video analysis, especially for training sessions where footage is often limited or unavailable (3:02) Why game footage is central, but training footage is important for quick feedback and democratizing video analysis across all levels of play (5:18) Set pieces are often overlooked in training, but maximizing their effectiveness requires using all available tools and resources, including the ability to pan and zoom during video analysis  (7:05) The most fundamental thing for coaches to implement in their training is to capture everything during practice sessions, not just what they expect to focus on, so that unexpected behaviors or details can be reviewed and highlighted to the team  (8:31) Live video during matches is beneficial for both performance adjustments and objective feedback, as it allows coaches to review situations calmly and without biases or emotions.  (10:15)  How feedback is delivered, with a balance of corrective and confirming feedback, and that positive clips are easier to understand without additional guidance  (16:35) Why it's important to build a culture of self-reflection but also provide the tools and guidance for players to become self-driven in their learning process.  (29:13) Focus on showing the best clips to send a clear message to players, rather than showing many clips that could be misinterpreted 

Join us as we demystify the expanding capabilities of AI-powered production technology and provide insight into how it is enabling rights holders across all tiers of sports to benefit from the limitless possibilities of delivering “everything, everywhere, all at once”. This presentation focuses on how the huge advances taking place in automated live sports video production, storytelling and distribution are unlocking the untapped potential of sports competitions through the creation of sustainable commercial models. Not only are cost barriers being substantially lowered for the creation of high quality content, but content can now be delivered at scale through super low-latency cloud production and distribution technology. A revolution in sports content production is being unleashed to power commercialisation possibilities across broadcast OTT, digital publishing, sponsor activation, betting and gaming, as well as helping to elevate the quality of game-play through better insight.

Edwin Peters is a Software Soccer Designer and coach at Vitesse and the Royal Dutch Football Association (KNVB). Edwin joined the Broadcast Smarter, Coach Better podcast to discuss his vision for innovation in soccer analysis and how Vitesse uses Spiideo to record and analyze all team training sessions and matches. SHOW NOTES: (1:51) - Discovering Spiideo, which shared his vision for innovation in soccer analysis (5:55) - Vitesse uses Spiideo to record and analyze all team training sessions and matches, and also integrates with other tools like data analytics for post-match analysis (9:18) - Scheduling the week's training sessions and matches on Monday mornings, checks with the head of the academy, and uploads recordings to accounts for each player (10:45) - The coaches at Vitesse emphasize that players are responsible for their own development and have individual plans that they discuss with coaches each week, tagging both good and struggling moments in their games (16:34) - Edwin discusses the unique features of Spiideo and how it has changed their workflow, including sharing data with other clubs (24:38) - Edwin explains that players at higher levels pay attention to off-ball movements and positioning, and annotations on video are important for analysis and teaching (26:20) - What's the future of soccer analysis? Edwin discusses the importance of automatic cameras and using software like Spiideo for analysis and annotation (29:10) - Edwin emphasizes the importance of understanding soccer and learning the software, as well as working live with coaches to understand their needs. He also discusses the trial and error process of implementing Spiideo at Vitesse.

With over 35 years of experience, Carlo De Marchis joined the Broadcast Smarter, Coach Better podcast to discuss his significant contributions to the field of sports broadcasting and the future of technology for media. Growing up near Turin, Italy, he studied computer science before joining Deltatre as the Head of Software Development in 1988. Over the years, Carlo worked with prestigious sporting events such as the FIFA World Cup, the Olympics, and the UEFA Champions League and has been at the forefront of digital innovations -  including the development of real-time sports websites and the advancement of user experience and content. Carlo joined the Broadcast Smarter, Coach Better podcast to talk about his career, his new newsletter "A guy with a scarf," and the future of sports broadcasting technology.  SHOW NOTES: (5:37) - The relationship between technology and consumer demand in driving innovation, and Carlo's innovation model based on different pillars.  (8:24) - Carlo's journey with Deltatre, starting in broadcast and sports data and moving into digital and direct-to-consumer experiences  (12:34) - Different technologies and functions, including creating a UX team and working on direct-to-consumer marketing for NFL Game Pass International (22:04) - The importance of streaming in bringing enjoyment to people and the complexity of the value chain involved in live sports streaming, but there are many solutions available now and it's getting easier with technology  (29:05) - The potential for technology to enable sustainable capture and creation of more meaningful content, including through AI-based preparation and super craft storytelling  (34:47) - The potential for digital technology to improve the experience of watching or consuming sports, but that innovation must balance with familiarity  (36:02) - AI and generative AI are discussed as potential accelerators for innovation in sports production, but Carlo notes that there is still a need for storytelling and human activity in sports  (43:29) -Creating immersive experiences for sports fans and that the goal should be to create something more emotional than simply being at the venue or watching on TV 

Tjerk van Eggelen is the Head of Data and Video Analysis for Eredivisie club Fortuna Sittard.  Tjerk joined the Broadcast Smarter, Coach Better podcast to share his unique story of working in top Dutch football, show how he uses Spiideo for analysis, and the important data points that they focus on at Fortuna Sittard. Make sure to watch the Spotify or YouTube video as Tjerk shares his screen and Spiideo account throughout.  SHOW NOTES: (0:15) Tjerk shares his background and his unique story of how he became a data analyst for Fortuna Sittard (5:14) - Aspiring analysts need to be passionate, work hard, and invest in themselves through resources like online courses and partnerships with companies like Spiideo (7:58) - How Fortuna Sittard uses Spiideo for video analysis, including installing systems in their stadium and training pitches. (9:47) - A look at how the behind-the-goal angles are used by the goalkeeper coach, striker coach, and second coach for set piece development (10:57) - Fortuna Sittard's use of Spiideo to record and tag matches and training sessions for player development (17:37) - The evolution of Fortuna Sittard's analysis methods over the years and the advancements in technology and data available for analysis. (19:50) - Why is Dutch football so successful?  The cooperation among analysts and access to tracking data (21:42) - Filtering through all the available data and prioritizing the data based on the coach's preferences (23:14) - Prioritizing systems that feature ease of use and integration with existing technology

Gary Curneen is the founder of Modern Soccer Coach and author of the Modern Soccer Coach book series. He spent 14 years as a college coach and is currently a Tactical Analyst for Lou City FC (USL). Gary joined the Broadcast Smarter, Coach Better podcast to discuss the latest at Modern Soccer Coach, his daily workflow at Lou City FC, and philosophies of coaching.  SHOW NOTES: (5:18) - Gary's philosophy on the coaching industry, the danger of following the loudest voice in the room, the importance of being open-minded and value-based in coaching. (9:25) - How technology has played a role in coaching, including the evolution of video analysis and individual player analysis (14:15) - The need for processes around individual development meetings and supplementary training to maximize impact (16:07) - How to use markers to measure player development and emphasizes the importance of weekly processes with players (16:58) - What is the traditional approach to technical habits? And how can coaches be more flexible and objective in evaluating performance? (25:55) - Having consistent data points and tactics that coaches want to show the team, and how the team has embraced technology (28:00) - The importance of video analysis in building a culture that values data and analysis, and how it helps with quality control and improvement

Andrew Petcash is the Founder of Profluence Sports and a former D1 basketball player at Boston University. Andrew joined the Broadcast Smarter, Coach Better podcast to talk about his conversation with Spiideo CEO Patrik Olsson, trends in NIL, and the state of sports business.   You can also listen to Andrew's interview with Spiideo CEO, Patrik Olsson here.  SHOW NOTES: (0:29) - Andrew started writing about the business of sport and saw an opportunity in NIL, expanded to cover the business of athletes and companies building in sports tech (3:34) - The commercialization of youth sports and the consolidation of companies in the industry, such as Fanatics in eCommerce. (7:36) - How the MLS is investing in new companies and building an ecosystem, making it a good time to be in sports tech (11:18) - Candid feedback is valuable when given in a safe place, with a mix of positive and constructive criticism (12:11) - The US women's National Team uses an eight-to-one ratio of positive to negative reinforcement for player feedback (12:36) - The best feedback often comes from peers, as seen in Andrew's experience with BU winning the Patriot League tournament. (13:53) - Andrew discusses trends in sports, including the impact of name, image, and likeness (NIL), ownership web three, transparency and blockchain, fan engagement, and artificial intelligence (AI)