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Luke from Bold Studios discusses the challenges he faced in the past year, including a legal dispute over his old brand name. He shares how he used this setback as an opportunity to rebrand and elevate his product. Luke's vision for the new brand is to continue existing and grow in various aspects, such as introducing new colors, styles, sizes, and outreach. He expresses gratitude for the support of his loyal customers and fans throughout his journey. Luke talks about the recent launch of the Royale collection and upcoming release of the static collection. He also mentions his decision to model the products himself due to budget constraints and his focus on finding content creators who align with his brand's aesthetic. The conversation concludes with a discussion about customer feedback and the importance of continuous improvement. Luke Grima shares his personal journey with mental health and how it led him to create a line of confidence-boosting men's underwear. He discusses the challenges he faced with antidepressants and therapy, and how he discovered the benefits of using a confidence ring. Luke explains his motivation for creating the rings and how he wants to help others on their own journeys. He also talks about the future plans for his brand and the lessons he has learned along the way.
Keywords
Bold Studios, rebranding, challenges, legal dispute, product launch, customer support, content creators, modeling, customer feedback, mental health, antidepressants, therapy, confidence ring, men's underwear, confidence, journey, brand
Takeaways
Turn setbacks into opportunities for growth and improvement
Gratitude for loyal customers and fans
Continuously strive to improve and address customer feedback
Collaborate with content creators to curate the brand's vision
Adapt and evolve to meet the needs and expectations of the market Mental health struggles can impact confidence and intimate relationships.
Antidepressants and therapy may not be the right solution for everyone.
Confidence rings can provide a sense of empowerment and improve self-esteem.
Open and honest communication about mental health and medication side effects is important.
Running a business is challenging, but perseverance and a positive mindset are key.
Seeking support from professionals and sharing experiences can help others on their own journeys.
Titles
Overcoming Challenges and Rebranding
Expanding the Product Line and Vision The Journey to Creating Confidence Rings
Empowering Men: The Benefits of Confidence Rings
Sound Bites
"It's been a crazy year... things were just on the up and up and then they kind of went downhill really quickly."
"My biggest goal is to just continue existing, continue keeping the brand alive in the face of whatever comes my way."
"The Royale collection... all the colors that people had been asking me for... it's giving me like gemstone vibes."
"I've struggled before with mental health for so long, but I've never accepted the help."
"I was in a bad place mentally when I took the antidepressants."
"Maybe this could help someone the way it helped me."
Links:
Website - https://www.b2ldstudios.com/en-us
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