Copy vs Content. Yep! There’s a Difference

Ever wanted to get inside the MINDS of your audience, and write copy that have them go "yo, are you in my head"?   In this episode, I share just one of the many strategies we share in our signature copywriting program: Wordfetti Your Words, for you to uncover the language to use by "ethically" lurking at your competitors (yep, you heard me!) ___   Doors to our only live intake of WYW for 2024 are CLOSING TODAY.   Wordfetti Your Words is our 12 week live group coaching program, designed to help you nail your messaging, uncover your unique Brand DNA, and write words that sell through psychology.   Join us now: www.wordfettigroup.com/wordfettiyourwords    

Overthink, second-guess and find yourself smashin' that backspace button every time you have to write about your business? This episode is for you. Inside I dive into the ONE thing you must do first if you find yourself overthinking, and 3 shifts in your mindset you can take so help you go from blank Google Doc, to writing with more flow.   ___   Doors to WYW are officially OPEN!! Wordfetti Your Words is our 12 week live group coaching program, designed to help you nail your messaging, uncover your unique Brand DNA, and write words that sell through psychology.   We won't be reopening until mid-2025 so if you're ready to nail your communications? THIS IS IT!   Join us now: www.wordfettigroup.com/wordfettiyourwords

Imagine, going from 0 clients to being FULLY BOOKED, and a monthly revenue increase of 278% in the space of 12 weeks. Well this was exactly what happened for our WYW Alumni Emma Klose, therapist and founder of Thrive Play Therapy.   In this episode, we dive into: The struggle of not wanting to sound like a "text-book" therapist but also maintaining professionalism; How one of the activities within WYW completely changed the way she showed up in her business and in Emma's content The 1 thing that really moved the needle for Emma when it came to getting sales and being fully booked.   ___   Doors to WYW open on the 30th of April, want to get a taster of what it's like? Join me in a free LIVE masterclass on how you can stand out and drive more conversions through psychology and words   Join us now: www.wordfettigroup.com/masterclass

Now a days when it comes to the online world, it's important to be seen, yes -- but what's also key is to communicate in a way that will also be REMEMBERED, so you can be front of mind.   In this short and sweet episode, I've going to be throwing down on 2 simple ways for you to write copy that is not only attention-grabbing but will be sticky and memorable for your audience.   ___   Doors to WYW open on the 30th of April, want to get a taster of what it's like? Join me in a free LIVE masterclass on how you can stand out and drive more conversions through psychology and words   Join us now: www.wordfettigroup.com/masterclass

Oh boy, I am SO excited to be diving into this WYW Case Study for 2024. Meet Stacey, a culinary storyteller and also qualified nutritionist, who joined us in the most recent cohort of WYW.   Stacey joined us as she had a clear vision of launching her 2nd business "Waffl" but had NO idea how to translate this into clear and compelling language across her website, and touch points.   In this episode we speak to: The gap between having a vision, and not knowing how to best convey it; Finding her brand voice and the 1 activity that really helped her document her voice; How she wrote her website in 2 days; How she navigated through the wobbles of building her 2nd business, and how she approached it differently this time around.     ___   Doors to WYW open on the 30th of April, want to get a taster of what it's like? Join me in a free LIVE masterclass on how you can stand out and drive more conversions through psychology and words   Join us now: www.wordfettigroup.com/masterclass

The final part to our 4-part series. Feeling like a lot of PUSH energy right now when it comes to makin' sales? In this episode, I share the 3 part system to consider if you'd like to create a sustainable sales system for your business, that isn't reliant on you always having to hustle for more leads.   ___   ***We are hosting a free LIVE masterclass on how you can stand out and drive more conversions through psychology and words on the 30th of April. Want in?!   Join us now: www.wordfettigroup.com/masterclass***

Here we are, part 3 of our 4-part conversion series. Today we're gettin' practical on the 3 key shifts you should be making right now if you'd like to drive more sales.   ___   ***Our uber transformative popup experience The 3 Day Copy Confidence Challenge is BACK in 2024. 18. 19. 22nd of April, join us LIVE over these 3 days and learn how you can translate the thoughts out of your head onto paper fast, and write more persuasively.   Grab your ticket now at wordfettigroup.com/challenge***

Welcome to part 2 of our 4 part "Conversion Series" where we'll be talking about how to drive more sales, leads and kachings in this current economy. Today's episode? We'll be diving into looking at some of the biggest conversion-killers in your copy and content.   Could you be making one of these mistakes?   ___   ***Our uber transformative popup experience The 3 Day Copy Confidence Challenge is BACK in 2024. 18. 19. 22nd of April, join us LIVE over these 3 days and learn how you can translate the thoughts out of your head onto paper fast, and write more persuasively.   Grab your ticket now at wordfettigroup.com/challenge***

Welcome to part 1 of our 4 part "Conversion Series" where we'll be talking about how to drive more sales, leads and kachings in this current economy. Today's episode? We'll be diving into 6 of the biggest reasons as to WHY it may be feel a lil bit harder right now to drive leads and sales. ___   ***Our uber transformative popup experience The 3 Day Copy Confidence Challenge is BACK in 2024. 18. 19. 22nd of April, join us LIVE over these 3 days and learn how you can translate the thoughts out of your head onto paper fast, and write more persuasively.   Grab your ticket now at wordfettigroup.com/challenge***

Brand DNA, Brand Strategy, Brand Guide, Brand Book, Brand Bible. You've heard it all, but what EXACTLY is a Brand DNA?   In this episode, I dive into what a Brand DNA is, what a Brand DNA should include, and the 3 big ways it can help you level up your business and sales.   PS. Creating your Brand DNA is somethin' we dive into together in our 12-week live group mentoring program, Wordfetti Your Words. We will be opening doors for enrolment this month. Don't want to miss out?! Join the waitlist here: wordfettigroup.com/wywwaitlist.   ___   ***Our uber transformative popup experience The 3 Day Copy Confidence Challenge is BACK in 2024. 18. 19. 22nd of April, join us LIVE over these 3 days and learn how you can translate the thoughts out of your head onto paper fast, and write more persuasively.   Grab your ticket now at wordfettigroup.com/challenge***