Tech Talk with Boyum

Send us Fan MailWhen buyers ask ChatGPT, Claude or Gemini to recommend a product, the answer depends on the product information AI can find and interpret. For manufacturers and distributors, a product can be the right fit and still never make the shortlist if its data is scattered, incomplete, or hidden in PDFs.In this episode of Tech Talk with Boyum IT, Sine talks with Antonia (two marketing colleagues specialized in growth) about how product discovery is shifting from SEO to GEO and AIO, and what that means for B2B businesses.

Send us Fan MailDigital transformation has changed the way manufacturers and distributors do business. Customers increasingly expect to research products, compare options, and place orders online at a time that suits them. While many organizations have invested heavily in ecommerce platforms and ERP systems to support this shift, creating a successful digital buying experience involves much more than providing an online ordering portal. Visit our blog to know all about this topic discussed between our CMO and Sana Commerce's CPO.

Send us Fan MailIn this episode of Tech Talk with Boyum, we explore why digital initiatives often stall after go-live and what really prevents technology from becoming part of everyday manufacturing operations. Joined by Joe Smith from Seidor UK, we unpack the role of people, processes, data quality, leadership, and operational pressure - and why adoption is less about technology and more about behaviour. A practical conversation for manufacturers looking to turn digital investment into real, lasting value.

Send us Fan MailWe close the year with a podcast episode about our company culture, Energy for LIFE, and Boyum IT as a healthy and inclusive workplace is as important to us as Boyum IT as a software house delivering excellence to partners and customers. Tune in to learn more with our CPO, Nadja Boyum.

Send us Fan MailIn this episode, we break down why real results happen when great tools meet great advisory. If you want to know what makes digital projects actually succeed, this episode of Tech Talk with Boyum IT and Fonseca Adivsers says it all.

Send us Fan Mail Listen in on this edition of Tech Talk with Boyum, where we explore how AI is changing the way companies position their products to drive growth and stay competitive in a fast-evolving market. 

Send us Fan MailIn this episode of Tech Talk with Boyum, we explore how manufacturers can implement automatic quality steps for better results. From reducing costly mistakes to ensuring compliance and customer trust, we discuss how tools like Beas Manufacturing’s quality modules and Netronic’s Inspect app help businesses move from reactive to proactive quality management.

Send us Fan MailIn this episode of Tech Talk with Boyum, we explore how manufacturers can meet rising B2B demand for digital self-service with a Product Information Management system.

Send us Fan MailShould your company start with ERP or PIM? In this episode of Tech Talk with Boyum, we break down the key differences between ERP and PIM systems, and explore the benefits of taking a PIM-first approach. Learn how prioritizing product information can improve operations, increase customer satisfaction, and set a stronger foundation for your ERP integration. Perfect for businesses looking to scale smarter.Want to learn more? Download our brochure here: https://info.boyum-solutions.com/download-whitepaper-optimizing-erp-with-pim

Send us Fan MailListen to guest host Leart Lahu and PIM expert Adam Sutton talk Digital Product Passport and other EU Regulations and reporting requirements that businesses operating in the EU are having to adapt to. Learn how state-of-the-art PIM system Perfion can make compliance easier for them.