Welcome to The Bokeh Podcast, where we help photographers build sustainable businesses!
Host Nathan Holritz and his guests will help you build your brand, focus your marketing efforts, refine your workflows, and dial in your photographic technique - all with efficiency in mind.
In the end, we not only want you to succeed as a photography business owner, but to still have a life through it all.
See acast.com/privacy for privacy and opt-out information.
#580: Three Steps to Improving Paid Ads - Jesse Morquecho
há 18 horas
1:12:46Have you tried running ads on Facebook or Instagram and found yourself completely overwhelmed? Or maybe you’ve successfully run them but haven’t seen the return on investment that you expected? In Episode 580 of the Bokeh Podcast, Jesse Morquecho from Till Agency dives into three steps that you can take to improve your paid ads! Tune in as we chat about what a sales funnel is, how you can test different top-of-funnel options and conversion events, and ways that you can be sure that what you’re doing is producing the results that you want! The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Show Notes Jesse’s introduction (1:00) Brand position (2:06) Creating a great customer experience (4:53) How does Till effectively manage expectations for their clients? (6:28) What drives Jesse’s efficiency when it comes to getting work done? (13:08) Technique for time management (10:14) Book recommendation (15:23) Tribes: We Need You to Lead Us by Seth Godin: https://www.amazon.com/Tribes-Seth-Godin/dp/0749939753/ref=monarch_sidesheet https://bokehbookshelf.com Does Jesse recommend Facebook as a paid ad platform? (19:57) Is Jesse seeing a high return on investment with Facebook ads at the moment? (28:20) The concept of a sales funnel (32:58) 3 Tests to Run if You’re Running Paid Ads (34:15) Test different top-of-funnel options Test different conversion events Test quarterly and ask “Is what I’m doing working?” Till Agency overview (1:09:41) Links www.charitywater.org www.till.agency www.instagram.com/till.agency https://heap.io/
#579: How to Book Clients Faster with Better Website Copy - Kate Storey
56:41Are you unsure whether or not your website reflects the heart of what it is that your potential clients want or need? Are you looking for a more targeted and balanced marketing approach when it comes to what information you provide? Do you have too much copy? Not enough? Too many images? Too few? In Episode 579 of the Bokeh Podcast, Kate Storey shares her expertise in marketing as it relates to the photography industry. When it comes to your website, trying to craft the perfect copy can feel elusive, but it doesn’t have to be! Tune in as we chat about practical ways that you can speak directly to the wants and needs of your clients, by creating a balance between your portfolio images and the copy on your website. The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Show Notes Kate’s introduction (0:37) Brand position (1:56) Creating a great customer experience (7:25) Technique for time management (8:47) How would Kate recommend carrying out time blocking more consistently? (11:48) Delegation (13:47) Book recommendation (17:33) https://bokehbookshelf.com Start.: Punch Fear in the Face, Escape Average, and Do Work That Matters by Jon Acuff Finish: Give Yourself the Gift of Done by Jon Acuff Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller What is Kate’s view on the balance between portfolio images and effective copy on a website, for the sake of converting clients? (22:08) What is Kate’s view on the balance between photographers sharing about themselves and speaking to the needs and desires of their clients? (25:54) 3 Ways To Understand What Clients Need or Want (30:00) Learn to understand their why Don’t stop at your first answer Looking for emotional words or stories that your clients 3 Things to Include in Your Website Copy (42:55) Speak to what it is that they want (their emotional need) Tell them how you can deliver on that Show them the emotional end result What would the copy sound like in a real life example? (50:29) Links www.photographersedit.com www.charitywater.org www.bookmorebrides.com www.instagram.com/bookmorebrides www.getweddeo.com www.eighthandsweddings.com The Book More Brides Podcast
Gå ikke glip af nogen episoder af “Bokeh - The Photography Podcast” - abonnér på podcasten med gratisapp GetPodcast.
#578: How to Book Clients with a 30 Minute Call - Heather Chesky
52:18Does the thought of trying to sell your services cause you to feel anxious or nervous? Have you been spinning your wheels trying to come up with the perfect sales pitch to book a client? Or do you avoid the sales conversation altogether because it feels more transactional than personal? In Episode 578 of the Bokeh Podcast, Heather Chesky shares her experience with sales and the process that she uses to book clients with a 30 minute call. As photographers, we may shy away from the sales side of the business, but it really can be simple and summed up this way: knowing what it is that you’re selling and knowing who it is that you’re selling to. Tune in as we chat about the five steps you can take when chatting with a potential client, so that you can go into the conversation feeling prepared and leave the conversation with a booked date on the calendar! The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Show Notes Heather’s introduction (2:07) Brand position (2:57) Creating a great customer experience (6:34) Technique for time management (9:01) How does Heather decide what the most important thing is? (11:22) Delegation (13:06) How has Heather learned to more effectively communicate for the sake of good delegation? (16:00) Book recommendation (20:17) bokehbookshelf.com Profit First by Mike Michalowicz Has Heather always been a natural salesperson? (22:14) How does Heather approach selling something that doesn’t have a personal connection? (23:48) Knowing what it is that you’re selling Knowing the person that you’re selling to Where did Heather learn the sales techniques that she uses? (24:34) Heather’s tips to move beyond introverted tendencies (26:09) Doing the most uncomfortable things the most often in your business Prepare Practice Chat map Does Heather practice conversations with herself before speaking with clients? (28:39) 5 Steps to Drive the 30 Minute Call (30:36) Introduction and establishment of boundaries Ask insightful questions Reaffirm what you heard Make your offer Invite them to be your client and invite them to pay What does it mean to establish boundaries? (32:18) What does it look like for a photographer to move from surface level questions to deeper, insightful questions? (34:44) What does it look like to “make your offer”? (39:52) How can you ask for payment with more ease of mind? (42:35) What follow up questions might Heather hear from potential clients during the call? (44:01) Additional education Heather offers (51:11) Links www.charitywater.org www.thebookedphotographer.com www.instagram.com/heather_chesky www.facebook.com/heathercheskyphotography www.asana.com/ www.photographersedit.com www.calendly.com/
#577: 365 Days to a Stronger Business - Elora Viano
52:48Have you found yourself in a creative slump, wanting to branch off from your professional work and create something for yourself? Are you looking for a way to shoot more often, while honing your photography skills and creating a stronger business? Welcome to the 365 Project. In Episode 577 of the Bokeh Podcast, Elora Viano shares her experience with starting a 365 project several years ago and how it has helped to shape and grow her business. While the task may seem daunting at first, there are so many benefits! Tune in as we chat about what those benefits are and five steps you can take to get started with your own personal 365 Project! The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Show Notes Elora’s introduction (1:44) Brand position (2:37) How long has Elora been in business? (5:03) Creating a great customer experience (6:34) What is Elora’s perspective on the balance between putting yourself out there on social media to garner a better connection with your audience and oversharing? (9:20) Technique for time management (15:39) What does Elora’s weekday and weekend schedule look like? (17:48) Delegation (20:28) How did Elora find someone that was a good fit to outsource her social media tasks? (23:14) Book recommendation (26:39) bokehbookshelf.com You Are a Badass Series 4 Books Collection Set by Jen Sincero What is the 365 Project? (28:46) What led Elora to start this project? (29:51) 4 Major Benefits of Running a 365 Project (31:04) 1. The opportunity to hone photographic skills 2. Opportunity to share personal work with clients 3. The opportunity for more opportunities 4. The opportunity to teach other photographers What type of equipment does Elora recommend shooting the 365 Project with? (32:59) 5 Steps to Get Started with a 365 Project (43:14) 1. Use the camera you have with you 2. If you miss a day, it’s okay 3. Keep it organized 4. Find a group for accountability 5. Do something with your work Links www.charitywater.org www.lifelivedphotography.co.uk www.instagram.com/lifelivedphoto www.facebook.com/LifeLivedPhoto www.instagram.com/lifeiswildandfree/ www.17hats.com/ www.photographersedit.com www.instagram.com/photogsedit www.365project.org/ www.blurb.com/ www.dailycollective365.co.uk/ www.adobe.com/products/photoshop-lightroom/mobile.html
#576: How to Juggle Motherhood and Business Ownership - Emily Magers
48:03TW: Depression Are you struggling to find balance as a parent and business owner? Can the two co-exist in such a way that you can thrive at both? In Episode 576 of the Bokeh Podcast, Emily Magers explores what it looks like to navigate both motherhood and running a successful photography business. While there is freedom and flexibility in being an entrepreneur, there are also challenges that must be faced. Tune in as we chat about topics including lack of sleep, missing out on time with people, and mental health. The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Emily’s introduction (1:44) Brand position (2:46) How does Emily make a new client feel comfortable? (4:06) Creating a great customer experience (5:54) Technique for time management (8:29) Delegation (10:41) Podcast and book recommendations (14:40) https://bokehbookshelf.com #IMomSoHard What does Emily find appealing about true crime podcasts? (15:16) How many kids does Emily have? (17:13) How long has Emily been in business? (18:23) What was the turning point where Emily felt she needed to find a better balance between motherhood and business? (19:32) 4 Challenges That Come with Being a Mother and Business Owner (21:56) Lack of sleep Always facing the unexpected Missing out on time with people Depression What ideas has Emily come up with to address the lack of sleep issue? (23:27) What draws Emily to being a night owl? (25:22) How has Emily adapted to facing the unexpected or changed things to be more predictable? (27:03) What does Emily see as the balance between transparency and oversharing? (29:58) When sharing information, is it relevant to the service that Emily provides? (31:28) How has Emily created space to connect with people amidst running a business? (35:23) What has dealing with depression looked like for Emily and how is she confronting it? (40:23) Links https://www.charitywater.org www.magerimage.com www.instagram.com/magerimage www.facebook.com/magerimagephotography www.photographersedit.com Living Untethered: Beyond the Human Predicament by Michael A. Singer
#575: How to Leverage Feedback From Your Community - Jennifer Garcia
57:42Do you feel like you’ve hit the ceiling of growth for your business? Are you looking for new ways that you can scale beyond where you’re currently at? Have you considered leveraging the community and client-base that is interacting with you day in and day out? In Episode 575 of the Bokeh Podcast, return guest Jennifer Garcia provides incredible insight into how you can leverage feedback from your community. Tune in as we chat about what a “Win-Win-Win Outcome” looks like, how you can find balance between asserting yourself as the business owner and acknowledging the perspective of others, and three ways that you can start collecting feedback from your community right away! The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Jennifer’s introduction (1:30) Brand position (2:30) Does Jennifer see this as a business model that will be more sustainable over the long run? (4:27) Creating a great customer experience (9:36) What is a tangible example of a “Win-Win-Win Outcome” for Jennifer? (10:30) Techniques for time management and delegation (11:40) How did Jennifer make the distinction between what requires her involvement and what does not? (16:00) Book recommendation (19:20) https://bokehbookshelf.com Relentless: From Good to Great to Unstoppable by Tim Grover https://www.amazon.com/Relentless-Unstoppable-Tim-S-Grover/dp/1476714207 How did Jennifer arrive at finding that the answer to the question about where to go next lies in listening to your community? (12:36) How long ago did Jennifer arrive at this realization? (22:54) How can photographers allow others to give direction on what they are doing as a company? (25:07) What is the balance between asserting yourself as the business owner and acknowledging the perspective of others? (30:25) Jennifer’s suggestions to getting outside of yourself (33:47) How can we begin to view the idea of change as something good, rather than something negative? (36:18) 3 Ways You Can Get Feedback From Your Community (38:25) Start with a conversation Build a newsletter list Instagram polls How can you create email newsletters that stand out amongst the noise and get engagement? (45:25) Has Jennifer ever experimented with offering gift cards as a ‘thank you’ for completing a survey or poll? (53:34) The value of specificity (54:09) Links https://www.charitywater.org Episode 312: Taking Your Next Risk www.sparkstudiosoc.com www.instagram.com/sparkstudiosoc www.instagram.com/jennifergarciacreative https://jayshetty.me/podcast/ https://www.surveymonkey.com/
#574: How to Build Profitable Relationships with Wedding Vendors - Thomas Bui
59:58If you’ve been part of the wedding industry for any length of time, you know the foundational importance of building relationships for business growth. But have you missed out on a relationship that could scale your business more effectively? From event designers and coordinators to florists and the venues themselves, there is an enormous well to draw from by way of wedding vendors that is largely untapped. In Episode 574 of the Bokeh Podcast, guest Thomas Bui dives into how photographers can begin to establish working relationships with wedding vendors. Tune in as we chat about the importance of both communication and patience, having passion for the work that you do, and so much more! The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Show Notes Thomas’ introduction (1:56) Brand position (3:50) Was it intentional for Thomas to include music on his website? (6:03) Creating a great customer experience (8:14) Technique for time management (14:34) Delegation (18:19) Book recommendation (25:50) https://bokehbookshelf.com Never Split the Difference: Negotiating As If Your Life Depended On It by Christopher Voss and Tahl Raz What has Thomas’ experience been working with photographers who may have missed the mark on building valuable relationships with wedding vendors? (29:10) 5 Ways to Developing a Valuable Working Relationship with Wedding Vendors (41:53) Communication in advance Passion Pride in your appearance Patience Organization Is there a form of communication that Thomas finds most helpful? (44:57) Thomas’ big takeaway to working with wedding vendors (57:10) Links https://www.charitywater.org www.thomasbuilifestyle.com www.instagram.com/thomasbuilifestyle www.photographersedit.com
#573: The Not-So-Awkward Guide to Posing Couples - Taylor Fisher
53:13Have you been spinning your wheels trying to create an awkward-free experience for your clients? Are you using the same poses over and over, without really understanding why? Are you unsure of how to communicate with your clients in a way that evokes emotion and connection? In episode 573 of the Bokeh Podcast, returning guest Taylor Fisher walks through her course, The Not-So-Awkward Guide to Posing Couples. Whether you’re a new photographer looking to start off with a strong foundation or a seasoned professional looking for ways to breathe new life into your business, there’s something for everyone! Tune in as we chat about common mistakes that are made, how trust can be built before and during your sessions, and how you can learn both body language and how to communicate emotion for successful sessions with your clients! The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Show Notes Taylor’s introduction (1:50) What was Taylor’s motivation to create the guide? (4:50) 3 common mistakes photographers make when hosting a session (7:11) Relying on Pinterest for inspiration Dismissing that building trust is the number one element to getting couples to show up Assuming that giving direction and having a plan will eliminate creativity Where do you get the original ideas to become an expert? (10:49) 4 Pillars to Hosting a Successful, Emotional Couple’s Session (18:14) Building Trust Speaking My Language Master Poser Connection Creator or Queen The Not-So-Awkward Guide to Posing Couples course (44:36) Taylor’s favorite prompts (48:19) Links: https://bokehbookshelf.com https://www.charitywater.org Episode 162: https://www.photographersedit.com/bokeh-podcast/episodes/design-taylor-fisher/ Episode 558: https://www.photographersedit.com/bokeh-podcast/episodes/how-to-make-more-money-by-refining-your-brand/ www.instagram.com/taylorjonesphotography www.taylorjones.co www.taylorjonesphotography.com www.taylorjones.co/photography-podcast www.notsoawkwardposing.com
#572: Simple Cash Flow Management for Stronger Profitability - Braden Drake
31:55Have you been struggling with what to do after the money hits your bank account? Are you unsure about taxes, profit margins, and how to manage each payment in a way that sets you up to be profitable down the line? In episode 572 of the Bokeh Podcast, returning guest Braden Drake sets the stage for financial success by offering practical tips for making your money work for you. Whether you've experienced a lack of education in regard to money, a lack of money talk in your personal life, or an "I'll do it tomorrow" mentality, you're in good company. Tune in as we chat about minimizing stress when it comes to taxes, owner's pay allocation, and more! The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Braden’s background (2:38) Where did Braden’s book idea come from? (4:54) What was the motivation for creating a book like this and the communication style to go along with it? (6:23) Defining cash flow (8:40) Why isn't there a basic understanding of cash flow management? (11:11) How can you minimize the stress associated with setting aside a designated percentage for taxes? (14:01) Braden’s recommendation on the best approach to handling funds when you get paid (15:15) How do photographers go about calculating a profit margin? (18:18) Should photographers be considering taxes in the profit margin equation? (19:32) Is there a goal profit margin percentage in the photography industry? (20:07) The process for owner’s pay allocation (22:26) Braden’s course, Profit Rx (26:38) Book Recommendations https://bokehbookshelf.com Building a StoryBrand by Donald Miller Marketing Made Simple by Donald Miller Links: https://www.charitywater.org https://www.photographersedit.com/bokeh-podcast/episodes/top-5-tax-mistakes-and-how-to-fix-them/ www.bradendrake.com www.instagram.com/bradenadamdrake https://www.bradendrake.com/podcasts/unf-ck-your-biz-with-braden https://www.bradendrake.com/book (Available for pre-order now!) https://www.bradendrake.com/prx www.qapital.com
#571: How to Personalize the Definition of Success - Sarah Larae
1:04:19Comparison. We've all heard this word and we're familiar with how it can invade every area of life if you allow it to. While our personal lives are often affected most noticeably, in our fast-paced, social media-driven society, our businesses can be affected as well. Comparison to someone else's journey can lead to feelings of frustration, disappointment, and defeat, but it doesn't have to be that way! In episode 571 of The Bokeh Podcast, we are joined by Sarah Larae, as she opens up and discusses what her journey has looked like and how she has overcome limiting beliefs! After walking through struggles in her personal life and falling victim to self-deprecation and feelings of insecurity, Sarah discovered that true success comes from being true to yourself. Tune in as we discuss four practical steps that you can take to begin defining success for yourself, too! The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Sarah’s thoughts on the importance of in-person community (3:08) Brand position (7:10) How does Sarah differentiate “joyful” in her brand? (8:46) How does Sarah encourage “slow to warm” clients to embrace a joyful attitude? (10:39) Sarah, on being comfortable with herself (13:39) How was Sarah able to overcome being insecure? (16:38) Creating a great client experience (19:15) How has Sarah learned to ask the right questions? (21:24) Technique for time management (25:08) Outsourcing/Delegation (26:58) Book recommendation (29:34) The Gifts of Imperfection by Brene Brown Atlas of the Heart by Brene Brown Atomic Habits by James Clear https://bokehbookshelf.com What has driven the tendency in our culture to compare ourselves to another person? (31:47) Where did Sarah’s perspective come from? (34:12) Sarah’s perspective on “bravery” (37:22) Sarah’s transition, moving out of comparison (47:42) Sarah’s definition of “success” in the past (49:32) Sarah’s definition of “success” now (52:00) 4 Steps Toward Making a Shift to Defining Success for Yourself (57:15) Start with self-reflection Ask “what do I want?” Block out the noise Don’t give significance to insignificant people Links: Charity Water Sarah Larae Photography - Website Sarah Larae - Instagram The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life