How Eric Hinman BUILT a Lifestyle Brand CrossFitter Can Copy

Sometimes the best business advice is simply knowing exactly what to avoid at all costs. Ackerman and Fern lay out the ultimate blueprint for running a terrible CrossFit box, admitting that they are personally guilty of committing almost every disaster on the list.--Ready to grow your box, increase profit, and make an impact?Apply for Affiliate University 👉https://www.besthouroftheirday.com/affiliate-university-podcast---FREE 3-minute Affiliate Assessment:👉https://www.besthouroftheirday.com/affiliate-blueprint-assessment---FROM OUR SPONSOR: PUSH PRESSStreamline, and grow your fitness business with AI-powered software built by gym owners, for gym owners.👉https://www.pushpress.com/

David Osorio has been running CrossFit South Brooklyn for 18 years, growing it into an 800+ member powerhouse without ads, funnels, or high-pressure sales. In this episode, he and Jason Ackerman break down the systems, culture, programming, and leadership decisions that built one of the most iconic affiliates in the world.--Ready to grow your box, increase profit, and make an impact?Apply for Affiliate University 👉https://www.besthouroftheirday.com/affiliate-university-podcast---FREE 3-minute Affiliate Assessment:👉https://www.besthouroftheirday.com/affiliate-blueprint-assessment---FROM OUR SPONSOR: PUSH PRESSStreamline, and grow your fitness business with AI-powered software built by gym owners, for gym owners.👉https://www.pushpress.com/

Dave Durante joins Todd Occhiuto and Kristin Bowen to break down how coaches can teach and safely spot gymnastics movements for athletes of all levels inside a CrossFit class. Learn how to keep every athlete progressing with clear progressions, smart spotting, and simple cues that elevate your coaching.--Learn more about Power Monkeyhttps://www.powermonkeyfitness.com/https://www.powermonkeycamp.com/--Ready to your develop your coaching, advance your career, and level up your credential? 👇JOIN THE KNOWLEDGE 👇www.besthouroftheirday.com/theknowledge--Subscribe to The Knowledge YouTube Channelhttps://www.youtube.com/@theknowledgebhotd

Taylor Self and Jason Ackerman go head-to-head on the issues every CrossFit coach and affiliate owner wrestles with overtraining, identity, and the culture you allow inside your gym. This conversation digs into the hard truths behind why coaches burn out, why athletes chase volume, and what it really takes to build a healthy, professional CrossFit community.--Ready to grow your box, increase profit, and make an impact?Apply for Affiliate University 👉https://www.besthouroftheirday.com/affiliate-university-podcast---FREE 3-minute Affiliate Assessment:👉https://www.besthouroftheirday.com/affiliate-blueprint-assessment---FROM OUR SPONSOR: PUSH PRESSStreamline, and grow your fitness business with AI-powered software built by gym owners, for gym owners.👉https://www.pushpress.com/

Taylor Self joins Todd and Kristin to unpack what “virtuosity in programming” really means and how to apply it in daily training. They explore how great coaches make the hard, unglamorous work engaging and help athletes stay motivated through the stuff they need but don’t always love to do--Learn more about Sentinel Training here:https://www.trainsentinel.com/--Ready to your develop your coaching, advance your career, and level up your credential? 👇JOIN THE KNOWLEDGE 👇www.besthouroftheirday.com/theknowledge--Subscribe to The Knowledge YouTube Channelhttps://www.youtube.com/@theknowledgebhotd

Filmed live at AffiliateCon, Eric Hinman shares how he built a lifestyle brand that attracts opportunities without chasing them. Learn how gym owners and coaches can use authenticity, consistency, and daily habits to turn their life into their most powerful marketing tool.--Ready to grow your box, increase profit, and make an impact?Apply for Affiliate University 👉https://www.besthouroftheirday.com/affiliate-university-podcast---FREE 3-minute Affiliate Assessment:👉https://www.besthouroftheirday.com/affiliate-blueprint-assessment---FROM OUR SPONSOR: PUSH PRESSStreamline, and grow your fitness business with AI-powered software built by gym owners, for gym owners.👉https://www.pushpress.com/--Subscribe to Best Hour of Their Dayhttps://www.youtube.com/@BestHourOfTheirDaySubscribe to Eric Himan's Channelhttps://www.youtube.com/@ehinman

Most CrossFit coaches overthink nutrition. EC Synkowski is breaking down how to simplify nutrition coaching inside your affiliate so members actually understand it, apply it, and see real results.--Learn more from EC and OptimizeMe Nutritionhttps://optimizemenutrition.com--Ready to your develop your coaching, advance your career, and level up your credential? 👇JOIN THE KNOWLEDGE 👇www.besthouroftheirday.com/theknowledge--Subscribe to The Knowledge YouTube Channelhttps://www.youtube.com/@theknowledgebhotd

When your best coach leaves to open their own gym, it can feel like betrayal, but it might actually be a sign you’re doing something right. In this episode, Ackerman , Chad, and Karen unpack the hard truths, lessons, and opportunities behind one of the toughest parts of affiliate ownership.---Ready to grow your box, increase profit, and make an impact?Apply for Affiliate University 👉https://www.besthouroftheirday.com/affiliate-university-podcast---FREE 3-minute Affiliate Assessment:👉https://www.besthouroftheirday.com/affiliate-blueprint-assessment---FROM OUR SPONSOR: PUSH PRESSStreamline, and grow your fitness business with AI-powered software built by gym owners, for gym owners.👉https://www.pushpress.com/

Ready to sell your CrossFit gym? In this episode, Ackerman, Fern and PushPress CEO Dan Uyemura break down how to value your affiliate, prepare for the sale, and avoid leaving money on the table when it’s time to exit.---Watch "How to Buy A CrossFit Gym"https://youtu.be/nrWn0OiYtgw--Ready to grow your box, increase profit, and make an impact?Apply for Affiliate University 👉https://www.besthouroftheirday.com/affiliate-university-podcast---FREE 3-minute Affiliate Assessment:👉https://www.besthouroftheirday.com/affiliate-blueprint-assessment---FROM OUR SPONSOR: PUSH PRESSStreamline, and grow your fitness business with AI-powered software built by gym owners, for gym owners.👉https://www.pushpress.com/

We’re teaming up with Mayhem to take affiliate and coach development to the next level. In this live conversation, Austin Malleolo joins us to talk about why this partnership matters, what it means for the CrossFit community, and what’s happening at CrossFit Mayhem this December that every affiliate owner and coach needs to know about.--Join the waitlist for AffiliateCon 2026https://www.besthouroftheirday.com/affiliatecon--Develop your coaching in The Knowledgehttps://www.besthouroftheirday.com/theknowledge--FREE 3-minute Affiliate Assessment:https://www.besthouroftheirday.com/affiliate-blueprint-assessment---FROM OUR SPONSOR: PUSH PRESSStreamline and grow your fitness business with AI-powered software built by gym owners, for gym owners.https://www.pushpress.com/