How I Got 5 New Workshop Clients in 1 Month as a Facilitator | #ADAW Ep. 36
In September I signed five new workshops with clients I'd never worked with before.A few months earlier, my Q2 was a disaster. Business wasn't going the way I wanted, I have two kids, and between us, I'd started sending my CV around just in case. September and October ended up covering half of my year.In this episode I share the three sales tactics behind that, with the real story of each new client: workshop venues that recommend you, a lead magnet you keep promoting, and the follow-up that works when the timing was wrong the first time.If you're a freelance facilitator or you sell workshops to clients, this is the part we rarely get trained on. How to get a venue to see you facilitate, what to do in the first 24 hours after a lead comes in, and how to follow up without feeling like you're begging.Most of it comes down to showing up. Sending the messages and making the calls, especially in the months when nothing comes back. I talk about that part too, honestly, because it was hard.In this episode:→ Why workshop venues are your best referral partners, and how to get them to see you facilitate→ What I did in the 24 hours after a venue passed me a lead: an email, a LinkedIn request, then a phone call→ The only time your website really matters→ How I traded a free training for the room, and left with a venue partnership, new contacts and professional video→ How to make your request impossible to say no to→ A bonus tip: why HR people are worth getting to know→ What a lead magnet is, and why you should promote it more than once→ The message I sent with my offsite guide, and the reply that turned into a gig→ The follow-up that booked an offsite after a great conversation with no project in sight→ The magic number of follow-ups before a sale happens→ What kept me going when business wasn't workingThis one is mostly unscripted, it's me telling you what happened over the last two months. If one of these tactics works for you, tell me in the comments. And if you'd like to see vlogs of me designing and running these workshops behind the scenes, let me know too, I've got the footage.Resources & links🎥 The episode I mention at 1:06, 8 months building a facilitation business (YouTube): https://youtu.be/SDB2p0w5L7c🇲🇦 Workshop Design Masterclass in Morocco, in French, 14–15 November: https://facilitators-corner.com/leadingtheroom🃏 The Workshop Deck, 52 cards to design better sessions: https://facilitators-corner.com/workshopdeck📱 The Workshop Deck App, design your session step by step: https://theworkshopdeck.com/💻 Connect with me on LinkedIn for daily ideas: https://www.linkedin.com/in/mehdi-en-naizi-75b533116Tools mentioned: LinkedIn, LushaChapters00:00 5 new workshops in one month00:18 Welcome to Another Day, Another Workshop00:45 Half of my year, invoiced in two months01:28 Tactic 1: partner with workshop venues02:28 How a venue recommended me to their client03:03 When you get a lead, be fast03:31 Email, LinkedIn, then a phone call04:14 The only time your website matters05:08 Why venues want great facilitators06:23 Speed, and why I was a bit pushy07:06 The magic is in the follow-up07:44 How to get a venue to see you in action08:09 Make your request impossible to say no to09:34 Another venue, another referral10:53 Find two or three venues and build trust10:59 Bonus tip: connect with HR12:22 Tactic 2: build a lead magnet13:42 The offsite guide I sent at the end of summer14:20 "I'm having an offsite next week"15:09 Same place, same week16:08 Don't promote it only once17:06 Tactic 3: follow How I Got 5 New Workshop Clients in 1 Month as a Facilitator | #ADAW Ep. 36up17:57 The follow-up that turned into an offsite18:58 Showing up when business is hard20:11 Don't be afraid to be pushy21:13 Workshop Design Masterclass in Morocco22:03 Would you watch my workshop vlogs?22:49 Thanks for listening