America: Open for Business

Jeremy Ryan Slate is the Co-founder and CEO of Command Your Brand, a podcast public relations agency that helps entrepreneurs, founders, and thought leaders build authority through strategic podcast appearances. He works with clients to refine their messages, reach relevant audiences, and turn media exposure into lasting credibility and business opportunities. Jeremy also hosts The Jeremy Ryan Slate Show, where he interviews high achievers about success, leadership, and influence. A bestselling author and speaker, he holds a master's degree from Seton Hall University, where he studied early Roman Empire propaganda. In this episode: Breaking into the US market takes more than a great product or a proven business model. For international companies, the real challenge often lies in earning the trust of customers who have never encountered their brand. How can strategic public relations and personal branding turn an unfamiliar company into a credible, recognizable player in a competitive market? According to Jeremy Slate, a bestselling author and expert in public relations and personal branding, establishing a foothold in the US market requires more than traditional marketing efforts. Businesses must invest in building credibility through authentic storytelling, consistent media exposure, and a recognizable leadership presence. He emphasizes that people connect with people, making a CEO's personal brand a powerful asset for humanizing a company and earning customer trust. Drawing inspiration from ancient Rome, Jeremy explains how compelling narratives, recognizable imagery, and consistent messaging can create a lasting brand identity. He also recommends prioritizing niche publications, industry podcasts, and targeted speaking opportunities over high-profile media placements in the early stages of market entry. By establishing authority within smaller, relevant audiences first, companies can create momentum that leads to broader recognition, stronger marketing performance, and shorter sales cycles. In this episode of America: Open for Business, host Cameron Heffernan sits down with Jeremy Slate, Co-founder and CEO of Command Your Brand, to explore how PR and personal branding can accelerate US market entry. They discuss CEO visibility, targeted media outreach, and the power of brand storytelling. Jeremy also shares how podcast appearances and AI-assisted content creation can expand brand reach without losing the human connection.

Kerry Guard is the Founder and CEO of MKG Marketing, a B2B SaaS and technology marketing agency that helps companies build pipeline through search visibility, digital advertising, and strategic marketing leadership. She founded MKG Marketing in 2011 and has grown the agency by helping technology companies develop measurable marketing strategies that support business growth. Kerry is also the host of Back on T-R-A-C-K, where she shares conversations with founders and marketing leaders about building sustainable growth. In this episode: B2B buyers are changing how they research, evaluate, and choose brands. As AI search reshapes how people discover information, companies can no longer rely only on traditional SEO tactics to get found. How can businesses build the visibility and trust needed to become the brands customers and AI systems recommend? Kerry Guard, a B2B marketing expert focused on helping technology companies improve their market visibility, believes companies need to return to the fundamentals of positioning, messaging, and customer understanding. She highlights the importance of creating a consistent digital footprint through content, search, reviews, and third-party validation so brands can clearly communicate who they help and why they are the right choice. By aligning brand messaging with customer needs and external signals, businesses can strengthen visibility, credibility, and long-term growth. In this episode of America: Open for Business, Cameron Heffernan is joined by Kerry Guard, Founder and CEO of MKG Marketing, to discuss B2B visibility and AI search strategies for modern marketing. They explore positioning, digital footprints, and AI-driven search. Kerry also shares how people-first leadership and AI tools shape modern agency growth.

Dave Knight is the CEO of SEEN Safety, a workplace-safety technology company that develops pedestrian detection systems for forklifts and other material handling equipment. He leads the company as it works to prevent accidents and help people get home safely, using detection technology and data-driven safety insights. Dave's background includes B2B sales, coaching, and advisory work through HearSayDo, as well as sales experience at Gartner, where he earned Club 300 recognition in 2015. He draws on this experience to promote practical, proactive approaches to reducing pedestrian risk around mobile machinery. In this episode: Forklifts and other material handling equipment are essential to industrial operations, but the risks they pose to workers can be severe. With many incidents caused by blind spots, noisy environments, and unreported near misses, how can businesses take a more proactive approach to protecting people around moving machinery? For Dave Knight, a longtime technology sales leader and workplace safety advocate, the key is focusing on risks that are both predictable and preventable. He highlights how pedestrian detection systems can identify workers entering critical risk zones and alert operators only when intervention matters, helping reduce nuisance alarms that workers may otherwise ignore. This targeted approach gives businesses an opportunity to address dangerous interactions before they become serious incidents. Dave also stresses that the true cost of an accident extends far beyond downtime or damaged equipment, affecting injured workers, their families, colleagues, and the wider organization. By combining practical safety technology with better visibility into near misses, companies can make more informed decisions about workplace risk. In this episode of the America: Open for Business, host Cameron Heffernan sits down with Dave Knight, CEO of SEEN Safety, to discuss modern forklift safety and worker protection. They explore pedestrian detection, the human and financial cost of workplace accidents, and global approaches to industrial safety. Dave also shares how SEEN Safety is expanding in the US and building customer value.

Kevin Dunne is the Co-founder and CEO of Valet Seller, a U.S.-based Seller of Record platform helping global brands enter U.S. retailers and marketplaces. He leads the company's efforts to simplify importing, fulfillment, compliance, and retailer integrations for cross-border growth. An e-commerce entrepreneur since high school, Kevin has scaled businesses ranging from private-label startups to established designer brands. A SUNY Geneseo graduate with a degree in business management, he combines hands-on operating experience with a mission to make selling in the United States simpler and more accessible for brands worldwide. In this episode: Expanding into the US can open enormous opportunities for global brands, but the operational demands often create costly delays and unnecessary risk. From customs compliance and warehousing to retailer onboarding and order management, how can international companies build a smoother path into the American market? According to Kevin Dunne, a seasoned e-commerce entrepreneur with firsthand experience building multichannel retail infrastructure, global brands can simplify US expansion by using an established partner that combines importing, fulfillment, and marketplace access. He highlights the importance of Seller of Record services, which allow international companies to sell through major retailers without immediately creating their own US entity, tax infrastructure, or warehouse network. This integrated approach reduces operational friction and enables brands to focus more closely on their products, customers, and growth strategy. Kevin also recommends confirming demand and securing interest from retailers before committing significant resources to expansion. Once that demand is established, brands should prioritize trustworthy importing and logistics partners that can protect inventory, manage compliance, and support reliable fulfillment. In this episode of America: Open for Business, host Cameron Heffernan sits down with Kevin Dunne, Co-founder and CEO of Valet Seller, to discuss a smarter path for global brands entering the US market. They explore Seller of Record services, importing and fulfillment, and retail marketplace integrations. Kevin also shares advice on validating demand and choosing reliable logistics partners.

Nandinee Domah is the Chief Creative Officer at BULMA Solution, a Paris-based information technology and services company focused on humanizing digital consulting through Management 3.0, IT management, AI, big data, robotics, and infrastructure support. With a background in marketing and screen production, she brings a creative, content-driven perspective to brand storytelling, communications, and visual strategy. Her early creative work included music-video production and editing, experiences that shaped her passion for refining ideas into clear, engaging messages that connect with audiences and support the company's digital vision more effectively. In this episode: As workplaces face rising challenges around burnout, communication gaps, disability inclusion, and employee retention, technology is being asked to do more than automate tasks. What if AI and robotics could make workplaces more human instead of less? For Nandinee Domah, a creative leader working at the intersection of AI, robotics, and human-centered innovation, the answer lies in designing technology that helps people feel heard, supported, and included. She highlights how V'GER, BULMA Solution's AI-powered robot, is built to serve as a bridge between employees and HR teams, offering confidential support while helping reduce stress, improve communication, and support people with visible and invisible disabilities. The result is a workplace model where robotics can strengthen trust, accessibility, and belonging rather than replace human connection. Nandinee also discusses how AI can support candidates during interviews, assist employees returning after illness, and help companies adapt to different needs across teams. By aligning technology with human values, she shows how robotics can become a tool for inclusion, retention, and long-term organizational growth. In this episode of America: Open for Business, host Cameron Heffernan sits down with Nandinee Domah, Chief Creative Officer at BULMA Solution, to discuss the future of inclusive workplaces through AI robotics. They explore AI in HR, disability inclusion, and employee wellbeing. Nandinee also shares BULMA Solution's plans for US market expansion.

Michael "Mike" Butler is the CEO of Coastal Gateway Port, a British Columbia-based port and maritime infrastructure company advancing sustainable port development, marine logistics, shipbuilding, and industrial supply-chain initiatives in Western Canada. He has publicly represented Coastal Gateway in discussions about Canada–U.S. infrastructure collaboration, Pacific trade, advanced manufacturing, and shipbuilding capacity. Under his leadership, Coastal Gateway has promoted proposals for clean shipbuilding, port modernization, and long-term investment in Canadian marine infrastructure. Mike also serves as a public media contact for the company's recent announcements and industry initiatives across North America. In this episode: North America's maritime future depends on more than ships — it depends on whether Canada and the U.S. can rebuild the industrial partnerships that power trade, defense, and manufacturing resilience. As global competition intensifies and supply chains become more vulnerable, how can both countries strengthen maritime manufacturing and trade together? From Mike Butler's perspective as a maritime infrastructure leader, the answer lies in treating shipbuilding, port development, and industrial capacity as a shared Canada-U.S. priority. He explains that long-term contracts, sustainable financing, and cross-border public-private partnerships are essential to rebuilding the facilities, workforce, and supply chains needed for stronger maritime trade. The main impact is a more resilient North American manufacturing base that can support defense readiness, create good-paying jobs, and reduce dependence on overseas shipbuilding. Butler also highlights the importance of allied cooperation through NATO and AUKUS-related opportunities, as well as the need to align government support with private-sector investment. In this episode of America: Open for Business, host Cameron Heffernan sits down with Mike Butler, CEO of Coastal Gateway Port, to discuss strengthening Canada-U.S. maritime manufacturing and trade. They explore cross-border shipbuilding, port infrastructure, and allied industrial capacity. Mike also talks about financing, workforce development, and long-term maritime partnerships.

Adrian Kinnersley is the Co-founder and CEO of In2America, a company that helps international businesses launch, expand, and scale into the U.S. market through compliant employment and operational solutions. He is also CEO of twentyAI, a specialist recruitment and talent advisory firm focused on technology and data-driven businesses across the U.S. and Europe. With firsthand experience building and scaling companies internationally, he brings deep expertise in U.S. market entry, talent strategy, and navigating complex regulatory environments for high-growth global organizations.  In this episode: Expanding into the U.S. market is often seen as a major growth milestone — but it comes with layers of complexity that many international companies underestimate. From navigating state-by-state regulations to building a competitive hiring strategy, the path is rarely straightforward. So what does it really take to break into the U.S. market and succeed? Adrian Kinnersley, a seasoned expert in global expansion and U.S. market entry, explains that success starts with understanding just how fragmented and nuanced the U.S. system truly is. He emphasizes that companies must rethink their approach to hiring, compliance, and operations, especially given the differences across states and the high cost of talent. He also underscores the importance of using flexible entry strategies like EOR and PEO models to reduce risk while testing the market. Ultimately, businesses that invest time in understanding these complexities are far better positioned to scale effectively. He adds that failing to plan for compliance and cost variations can quickly derail growth. By taking a strategic, informed approach, companies can avoid common pitfalls and build a strong foundation for long-term success. In this episode of America: Open for Business, host Cameron Heffernan sits down with Adrian Kinnersley, Co-founder and CEO of In2America, to discuss how global companies can successfully enter and scale in the U.S. market. They explore navigating complex state regulations, building effective hiring strategies, and avoiding costly compliance mistakes. Adrian also shares advice on creating a strong on-the-ground presence to drive growth.

David Rose is the CEO of US Expansion Partners, a firm that helps European technology companies launch, manage, and scale their operations in the United States. He brings over 20 years of leadership experience across Fortune 500 companies, high-growth firms, and venture-backed startups, with multiple successful exits. Having served as CEO three times, he has deep expertise as a startup operator and advisor. David has also participated in leading startup events such as Google Demo Day and TechCrunch Disrupt.  In this episode: Breaking into the US market is often a critical step for European startups aiming to scale — but what actually determines success once they enter the market? Many founders assume that raising capital is enough, yet expansion introduces new challenges around customers, competition, and positioning. So what does it really take to succeed in the US? David Rose, a seasoned startup operator and advisor, explains that European founders succeed in the US by first aligning with the right investors and validating product-market fit locally. He emphasizes that many founders fail by targeting the wrong venture capital firms or assuming their success in Europe will translate directly. He highlights the importance of storytelling in US fundraising, where investors often back the founder as much as the business. Ultimately, success comes from combining focused investor targeting, strong positioning, and real market validation. He also stresses that founders need to spend time in the US, engaging directly with customers before scaling. In this episode of America: Open for Business, host Cameron Heffernan is joined by David Rose, CEO at US Expansion Partners, to discuss how European startups can scale faster and smarter in the US. They explore how to identify the right investors, avoid common expansion mistakes, and validate product-market fit before scaling. David also shares advice on building traction and navigating the US fundraising landscape.

Julie Lawrie is the Co-founder and CEO of Amplifyo, an AI-powered marketing platform that helps businesses scale smarter and faster by automating strategy, campaign creation, and content aligned with business goals. She brings over 20 years of marketing and strategic planning experience across both Australia and the USA, with deep expertise in helping small and medium-sized businesses grow. Julie has over a decade of corporate governance experience and holds business and marketing qualifications. Under her leadership, Amplifyo combines responsible AI with human expertise to make effective marketing accessible and impactful.  In this episode: Breaking into the American market is a bold move for any international founder. The opportunity is massive, but so are the risks, competition, and unknowns. What does it really take to turn an overseas startup into a thriving US success story? Julie Lawrie, a seasoned marketing strategist and international founder, believes the key is getting on the ground and testing assumptions in real time. She explains that no amount of desktop research can replace face-to-face meetings, in-market conversations, and firsthand exposure to customer behavior. She highlights the importance of clearly defining ideal customer profiles before entering a new region and using AI to scale strategy without sacrificing nuance. The result is faster traction, smarter positioning, and stronger investor confidence. By combining disciplined research with adaptive marketing systems, she was able to accelerate growth while reducing costly missteps. She also emphasizes building local teams and partnerships early to strengthen long-term momentum. In this episode of America: Open for Business, host Cameron Heffernan sits down with Julie Lawrie, Co-founder and CEO of Amplifyo, to talk about expanding from Australia into the US market. They explore how SelectUSA helped shape her market entry strategy, why on-the-ground research outperforms remote expansion, and how AI-powered marketing accelerates growth. Julie also shares practical advice for international founders navigating US fundraising and location strategy.

Rick Crossland is the CEO of A Player Advantage, a firm specializing in high-performance coaching and recruitment, and the author of The A Player. He is an internationally recognized expert and thought leader in talent development, best known for his work developing and recruiting teams of A Players across a wide variety of industries. As a certified Scaling Up Coach, Rick helps midmarket companies boost their business strategies, enhance execution, and increase cash flow. He has been published in leading business publications, including Inc., Entrepreneur, and Fortune. In addition to his writing and consulting work, Rick is a dynamic speaker who loves to captivate audiences with his unique A Player approach. In this episode… What separates a mediocre business from a high-performing one? How can companies transform their teams and strategies to achieve exceptional growth and profitability? The key lies in cultivating elite talent and implementing a robust business framework. What practical steps can leaders take to ensure their teams and strategies are top-notch? According to Rick Crossland, a renowned expert in business coaching and talent optimization, the secret to success is building a team of A Players and employing the Scaling Up methodology. He highlights that having over 90% A Players — those in the top 10% of their industry — can transform business performance and culture. This approach not only drives higher profitability and smoother operations but also prepares businesses for successful exits at a premium value. Rick underscores the importance of rigorous coaching and strategic planning, which help maintain high standards and continuous improvement within the team. In this episode of America Open for Business, host Cameron Heffernan sits down with Rick Crossland, CEO of A Player Advantage, to discuss the secrets behind cultivating elite talent and Scaling Up success. They explore the importance of having a high percentage of A Players, the impact of effective coaching, and the significance of strategic planning in achieving business excellence.