What You Don’t Know About Music Branding in the Middle East
In conversation with Managing Director of MassiveMusic MENA Pierre CarnetPierre's Instagram: https://www.instagram.com/pierrecarnet/🎙️ Inside Sonic Branding in MENAAs Managing Director, Pierre opened MassiveMusic Dubai and, in under two years, built it into the Middle East’s leading music agency. Under his leadership, the Dubai office has become an award-winning powerhouse with the region’s most extensive team and the largest sonic branding client roster, featuring brands like Careem, Saudi Aramco, BSF and AROYA Cruises. His work also includes music supervision for famous regional films such as Saudi hit “Sattar”, and music-led advertising campaigns for NEOM, Nakheel, and Qatar Airways. A passionate advocate for the regional music industry, Pierre champions fair rights and remuneration for local musicians and promotes industry education through talks at Athar, Transform, GITEX, XP Music Futures, and more. And did we mention he also served as juror for prestigious awards like Cannes Lions, The Loeries, and the Immortal Awards.Before joining MassiveMusic, Pierre built a successful career in Paris as a beat maker and music supervisor, eventually leading the music department at FF Creative Community, where he oversaw music for brands including Amazon, Chanel, and Cartier. His daily mission today? To drive the development of the regional sonic branding industry, and to help the MENA region sound better across the board!MassiveMusic is the world’s leading music agency, delivering the higheststandards in music and sound to the biggest brands on the planet. We create everything brands need in music, voice, and sound, and we pride ourselves on doing things differently - combining fervent passion for music with craftsmanship and scientific research, powered by proprietary tech and tools.Explore MassiveMusic: massivemusic.com
