Email Empire with Allison Hardy | Sell on autopilot with a strategic email funnel

If your Instagram account disappeared tomorrow, would anyone still be able to buy from you this week? In this episode of the Email Empire Podcast, Allison breaks down what an email funnel actually is (no 87-step flowchart required), the five reasons every entrepreneur needs one, and the “But Allison...” excuses that keep people stuck. She also shares the results of a recent poll of her email list, plus the one next step to take based on where you’re starting from. List too small? Not a writer? Already selling out live launches? You still need an email funnel. BIG TAKEAWAY: Every entrepreneur deserves a business that keeps selling when life gets busy.🔗 LINKS MENTIONED: ✨→ Join The Funnel Glow-Up waitlist🌐→ Website📸→ Instagram🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot

The best-performing email asset in Allison’s business this year isn’t a funnel or a launch sequence. It’s a weekly newsletter she writes in real time, sometimes from the bleachers. In this episode of the Email Empire Podcast, Allison shares what 23 editions of the Emails Between Innings newsletter have done for her open rates, click rates, and deliverability, plus the unexpected effect it’s had on her podcast.She also reveals how the newsletter led to something brand new: Sponsorship Week. Struggling with a quiet list? Wondering where your emails are landing? Tired of planning everything weeks in advance? Then borrow Allison's email list and podcast audience through a Sponsorship WEek!BIG TAKEAWAY: Be more human, be more consistent, and be willing to create in real time, even when it’s messy.🔗 LINKS MENTIONED: 🤝→ Get on the waitlist for Sponsorship Week💌→ Subscribe to the Emails Between Innings newsletter🎙️→ Listen to Megan Yelaney’s Empire Exclusive interview🌐→ Website📸→ Instagram🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot

Your testimonials are working against you.In this Empire Exclusive episode of the Email Empire Podcast, Allison sits down with Jenna Harding, Instagram marketing coach and host of the Shiny New Clients Podcast, to talk about why those pretty “Client Love” graphics get scrolled right past and what to do instead.Jenna shares how she gets clients to give specific, useful feedback (without the awkward ask) and how she works social proof into emails, social posts, and sales pages so people actually read it. BIG TAKEAWAY: Stop asking, “How do I get more testimonials?” Instead, start asking, “How do I make people actually read them?”🔗 LINKS MENTIONED:🎟️→ Testimonials That Sell🌐→ Jenna’s Website📲→ Jenna's Instagram💰→ Sell on Autopilot Masterclass📲→ Allison's Instagram🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot

Education used to be the product. In 2027, it won’t be. In this episode of the Email Empire Podcast, Allison breaks down why she believes 2027 will be the year of implementation, not education, and what that means for anyone selling courses, memberships, digital products, or group programs.She shares how OpenAI’s decision to remove Custom GPTs on December 11th pushed her to make a big change inside her membership, Emails That Sell, and gets real about the tough-love question every course creator needs to ask right now:If AI can teach it for free, what are people actually paying you for? BIG TAKEAWAY: Stop asking, “How do I teach people more?” Start asking, “How do I help people get it done?”🔗 LINKS MENTIONED: 💌→ Emails That Sell🤖→ The AI Product Build Lab with Kelly Sinclair🌎→ Website📲→ Instagram🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot

A tiny email marketing setting created a surprisingly big shift in one of our client’s Nurture Sequences.In this episode of the Email Empire Podcast, I’m breaking down the sender name experiment that increased the open rate on the second email of a Nurture Sequence by nearly 20 percentage points. We tested using the name of the lead magnet or Masterclass instead of the creator’s name, and the results pointed to something bigger than just email open rates: your newest email subscribers may recognize the thing they signed up for long before they recognize you.I’ll walk you through the actual email marketing data, why the second email was struggling with opens, unsubscribes, and spam complaints, and how changing the sender name helped create a stronger connection between the resource someone requested and the person who created it.This experiment originally came from the Email Marketing Trend Report, where every month I break down something we’re testing, noticing, or changing inside my email marketing or a client’s email marketing, along with the numbers and what you can test in your own business. The Report is just $7/month and is designed to give you practical email marketing strategy based on what we’re actually seeing behind the scenes.BIG TAKEAWAY: Your newest subscribers may not know your name yet. Giving them something recognizable in the inbox can help bridge the gap between “I remember downloading this” and “I know who this person is.”🔗 LINKS MENTIONED:  👩‍💻→ The Email Marketing Trend Report🌎→ Website📲→ Instagram🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot

Here’s the really freaking annoying thing about marketing:Pretty much everything works.Live launches work. Automated email funnels work. Facebook Ads work. Collaborations work. Social media works.So the question isn’t really does this strategy work?It’s does this strategy work for you?In this episode of the Email Empire Podcast, I’m breaking down the two things every business needs to do — generate leads and sell to those leads — and why I’ve chosen automated email funnels and hosting Bundles as the primary ways I do those two things.BIG TAKEAWAY: Stop asking whether the strategy works. It probably does. Start asking whether the strategy works for you.🔗 LINKS MENTIONED:  🧲→ The Next 500: Bundle Challenge💸→ Sell on Autopilot Masterclass🌎→ Website📲→ Instagram🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot

What if launching an offer didn’t require you to spend two weeks living on Instagram, recording Stories between school pickup and dinner, and hoping nobody gets sick at the exact wrong moment?In this Empire Exclusive episode of the Email Empire Podcast, I’m talking with Jordyn Bailey about how she uses email-only launches to test offers, sell spots, and create momentum in her business — without turning her entire life upside down every time she wants to sell something.Jordyn is a mom of six who has spent years working behind the scenes on funnels and launches, and she’s seen just how powerful email can be. After helping clients successfully launch offers through email — including one $100K email-only launch — she started applying the same strategy to her own business.We’re getting into how she warms up her email list before making an offer, why she often tests new ideas with her subscribers before taking them anywhere else, and what she does when a launch doesn’t perform the way she hoped it would. Because one of my favorite parts of this conversation is Jordyn’s approach to data: a disappointing launch isn’t automatically a failed launch. Sometimes it gives you exactly the information you need to make the next one better.BIG TAKEAWAY: Your launch does not have to follow someone else’s rules to work. Know what you want to accomplish, build the strategy backward from that goal, watch what your audience actually responds to, and give yourself room to adjust. Because the real goal is to build a way of selling that can keep getting smarter — and actually fits into the life you’re building your business around.🤗 CONNECT WITH JORDYN:📲→ Find Jordyn on Instagram🎧→ Listen to Jordyn's private podcast, The Inbox Fix🤝→ Work with Jordyn through her Email Intensive🔗 LINKS MENTIONED:  🧲→ The Next 500: Bundle Challenge💵→ The $80,000 Email Template🌎→ Website📲→ Instagram🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot

If your next launch doesn’t perform the way you hoped, the problem might not be your offer, sales page, or email marketing—it might be that you simply don’t have enough of the right people on your email list yet. In this episode of the Email Empire Podcast, Allison breaks down why hosting a Bundle can be such a powerful email list growth and audience-building strategy for coaches, experts, and online business owners who want to grow faster through collaboration marketing.Allison shares how hosting Bundles has helped her to add hundreds—and sometimes thousands—of new email subscribers while putting her business in front of audiences that other entrepreneurs have already built. She’ll also talk about why the goal isn’t just growing a bigger email list, but attracting right-fit subscribers who make sense for your offers, launches, memberships, and paid programs.And she’ll show you why your Bundle doesn’t have to be the launch—it can be the list-building strategy that grows your audience before your next launch begins.BIG TAKEAWAY: You don’t need to wait until launch week to discover you have an audience-size problem. Grow the email list before you need the buyers.🔗 LINKS MENTIONED:  🧲→ The Next 500: Bundle Challenge💵→ The $80,000 Email Template🌎→ Website📲→ Instagram🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot

Want to monetize the work you're already doing in your business? In this Email Empire episode, Allison breaks down her Debrief Funnel strategy. She digs into how she turns the work she’s already doing inside her business into email marketing content, email sales funnels, and digital product and course sales. Allison walks you through the exact behavior-based email automation she uses to move email subscribers from a debrief video into a relevant email Pitch Sequence based on what they clicked and showed interest in. This strategy not only segment's Allison's email list, but has also had a 10% sales conversion rate. If you’re an online coach, course creator, expert, or entrepreneur who teaches what you actively do in your own business, this episode will show you how to turn your existing work into an evergreen content and email sales system.BIG TAKEAWAY: You don’t always need to create more marketing content to make more sales—document the work you’re already doing, let subscriber behavior reveal what they’re interested in, and use your email funnel to make the next relevant offer.🔗 LINKS MENTIONED:  💰→ Sell on Autopilot Masterclass💵→ The $80,000 Email Template🌎→ Website📲→ Instagram🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot

What happens to your online business when life gets messy and you can’t show up the way you normally do? In this episode of the Email Empire Podcast, I’m sharing how my automated email funnel, evergreen email marketing strategy, and consistent lead generation kept my business running during a summer filled with moving, black mold, cockroaches, travel, baseball, and a whole lot of unexpected chaos.I’ll break down why I focused almost exclusively on email list growth through collaborations, lead magnet swaps, and Bundles—and then let my 12-month automated email sales funnel nurture those new subscribers and make offers for me.We’re also talking about the difference between building a business that makes less when you work less and building a business that completely stops making money when you stop showing up.If you want to create an online business that relies less on constant launches, social media content, and live selling, this episode will show you why evergreen email funnels and automated email marketing systems matter.BIG TAKEAWAY: Build your email marketing systems for the season when you won’t be able to give your business everything—because eventually, life will require your attention somewhere else.🔗 LINKS MENTIONED:  💰→ Sell on Autopilot Masterclass💵→ The $80,000 Email Template🌎→ Website📲→ Instagram🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot