Thrive Through Marketing

Join Jamie and me as we talk about podcasting for mental health organizations—including why it’s such a powerful tool for breaking down barriers, connecting with new audience members, and much more. We get into some tangible tips for getting started as a guest and starting your own podcast, so tune in if you’re curious about whether you should get into the podcast game!About JamieJamie Kennedy is the executive podcast producer of Brave Moon Podcasts, a podcast management agency helping health and fitness leaders create podcasts that wow. Her mission is to build stories that empower, entertain, and inspire people on their wellbeing journey. With a background in health, fitness, and marketing, Jamie founded Brave Moon Podcasts in 2019. Jamie is a dual American and Australian citizen, now living in Seattle Washington with her husband Jason and rescue dog Riggs. She’s a foodie, loves a good sweaty workout, and perfecting her Spotify playlists.Connect: Website | LinkedIn | Podcast Starter GuideMeet your host, JessicaJessica is the founder and CEO of Echeveria Organic, podcast host, published author, and anti-diet and mental wellness advocate. She’s been featured in top publications including Forbes and Entrepreneur and is on a mission to amplify the reach of mental health champions through authentic and intentional content strategy. She currently works with a wide range of clients in the eating disorder recovery and mental health space including well-known organizations such as Project HEAL and changemakers, like Christy Harrison.Connect: Echeveria Organic | Jessica’s Instagram | Echeveria Instagram | LinkedIn

I know, I know—video is the bain of your existence. And yet, if you're active on social, it's an important part of your strategy to reach more people. Tune in for a quick episode about how to make video content creation MUCH easier. Meet your host, JessicaJessica is the founder and CEO of Echeveria Organic, podcast host, published author, and anti-diet and mental wellness advocate. She’s been featured in top publications including Forbes and Entrepreneur and is on a mission to amplify the reach of mental health champions through authentic and intentional content strategy. Connect: Echeveria Organic | Jessica’s Instagram | Echeveria Instagram | LinkedIn

Chevese is a voice you may already have heard (or seen on social media) if you’re in the eating disorder space because she’s not afraid to use it. With a background in political science, advocacy is something she knows well. In this episode, Chevese and I talk about the experience of being that voice for those who might not have one and how she leverage social media as a platform for advocacy—and both the good and the challenges that come with it.Meet our guest, CheveseChevese Turner’s dedication to health equity began early in her career as part of a team working to ensure cancer patients had ongoing access to critical treatments. Driven by her own struggles and recovery, she founded the Binge Eating Disorder Association (BEDA) in 2008 to address the unmet needs of people with the most prevalent eating disorder and was integral to Binge Eating Disorder (BED) receiving its designation in the Diagnostic & Statistics Manual’s 5th edition increasing the validation and recognition of the disorder. In more recent years, Chevese has turned her focus to providing direct coaching and group services to individuals who are larger bodied, with or without eating disorders. She is the co-founder of Attune, a program developed to help larger bodied individuals recreate their relationship to body, food and movement. Through Attune, Chevese works also with individuals to navigate the healthcare system which is widely understood to discriminate based on body size, leading to avoidance of health needs. Additionally, Chevese is an eating disorder and anti-weight discrimination advocate, educator, co-author and speaker, and the founder of the Body Equity Alliance in which she assists organizations and brands to create inclusive campaigns, policies and environments that feature and accommodate higher-weight people. She also co-developed and continues to host Weight Stigma Awareness Week annually with Dr. Wendy Oliver Pyatt. This important awareness week seeks to educate and push for change around the discrimination larger bodied individuals experience in various aspects of their lives, from healthcare to employment to leisure activities. Chevese is passionate about empowering people to reclaim their dignity, respect, and well-being, and to challenge the systemic and cultural barriers that prevent them from accessing quality care, opportunities and joy. Please include all the links you want included, I.E. social channels and website: Instagram: @cheveseturner LinkedIn: https://www.linkedin.com/in/cheveseturner/ Facebook: https://www.facebook.com/bodyequityalliance/ Email: [email protected] Body Equity Alliance website: www.bodyequityalliance.com Attune website: www.attuneonline.com Connect: Body Equity Alliance | Facebook | Instagram | LinkedIn | AttuneMeet your host, JessicaJessica is the founder and CEO of Jessica Thiefels Consulting, podcast host, published author, and anti-diet and mental health

This is something I talk about a lot with clients at the start of working together. You can’t create content that will land—and stand out - if you aren't filtering it through the lens of your unique POV. So today, I'm sharing a little bit about how you can take that brand message and turn it into content that's truly unique and how to use the data to continually evolve as you do it.Be sure to check out the client I mentioned in this episode, Columbus Park, on Instagram.Meet your host, JessicaJessica is the founder and CEO of Jessica Thiefels Consulting, podcast host, published author, and anti-diet and mental health advocate. She’s been featured in top publications including Forbes and Entrepreneur and is on a mission to amplify the reach of mental health and eating disorder recovery organizations. After more than a decade of marketing and healing, including recovering from disordered eating, Jessica is able to help her clients turn their mission into marketing that resonates with audiences and drives growth.Connect: Echeveria Organic | Instagram | LinkedIn

It's time to ditch that pie-in-the-sky vision of getting 100K followers or hundreds of likes on each post. I'm not saying you have to settle (growth is very much possible—and I do it for clients all the time!), but true success looks different for everyone, especially for a small mental health business or solo professional. Like this idea or hate it—just make sure you listen to it.Meet your host, JessicaJessica is the founder and CEO of Echeveria Organic, podcast host, published author, and anti-diet and mental wellness advocate. She’s been featured in top publications including Forbes and Entrepreneur and is on a mission to amplify the reach of mental health champions through authentic and intentional content strategy. Connect: Echeveria Organic | Instagram | LinkedInNEW: Echeveria Stock Video Library - Keep Your Feed REAL

I love having conversations that give me a new lens with which to think about challenges or problems—and this conversation absolutely did that. Dive into testing, and how to re-think the way you test and the problem you’re solving in the first place. Plus, we get into insights from Taylor Swift, the importance of sharing dopey ideas and so much more. Don’t miss this conversation, it’s one that will leave you with more ideas than you know what to do with!Meet JeremyJeremy Utley is a Stanford Adjunct Professor and Co-Author of Ideaflow. He has taught more than a million students of innovation over the last 14 years at Stanford and beyond. He lives to help students achieve ah'ha's and leaders to unleash the unlimited creative potential of their teams. Thinkers50 just named Jeremy a Top 10 Innovation Leader, and he's a General Partner at Freespin Capital. Connect:https://twitter.com/jeremyutley https://www.linkedin.com/in/jeremyutley/ https://www.jeremyutley.design/Meet your host, JessicaJessica is the founder and CEO of Echeviera Organic, podcast host, published author, and anti-diet and mental wellness advocate. She’s been featured in top publications including Forbes and Entrepreneur and is on a mission to amplify the reach of mental health and eating disorder champions. She's grateful to work with incredible organizations and well-known voices like Christy Harrison, FamilyWell, and Project HEAL.Connect: Echeveria Organic | Instagram | LinkedIn

When we lead with emotion (the benefit of the benefit) our customers respond—yet so often we forget to do that. Tune into this great conversation with Paul and me, as he brilliantly shares examples of how this worked for him and his team at Lemonaid Health and how important it is to implement across all channels and within all of your messaging, from customer care to social media.Meet PaulPaul started his entrepreneurial career at age 15. At age 28, he relocated to San Francisco, investing his life savings to revolutionize the US healthcare landscape through the launch of Lemonaid Health - the first national direct-to-consumer healthcare service. He helped raise over $60 million in funding, built a fantastic team of more than 150 people, and led Lemonaid to a $400 million sale in 2021. Paul is an advisor to leading venture funds and coaches founders, CEOs, and tech execs.Connect: https://www.linkedin.com/in/pauldavidjohnson/Meet your host, JessicaJessica is the founder and CEO of Echeviera Organic, podcast host, published author, and anti-diet and mental wellness advocate. She’s been featured in top publications including Forbes and Entrepreneur and is on a mission to amplify the reach of mental health and eating disorder champions. She's grateful to work with incredible organizations and well-known voices like Christy Harrison, FamilyWell, and Project HEAL.Connect: Echeveria Organic | Instagram | LinkedIn

Amanda doesn’t come from the mental wellness space, but she has her hands in marketing for her own company every single day. In this episode, we talked about how to make room in your budget for various organic marketing strategies, how to decide if something new is worth the budget, and how your mindset can play a role in making those budgeting decisions. Meet AmandaAmanda Webster is Fund&Grow's Chief Operating Officer. She joined the team in 2020 with vast legal knowledge and over 20 years of management experience, and she has been pivotal to the company's continued growth. Connect: fundandgrow.com/amandaMeet your host, JessicaJessica is the founder and CEO of Echeviera Organic, podcast host, published author, and anti-diet and mental wellness advocate. She’s been featured in top publications including Forbes and Entrepreneur and is on a mission to amplify the reach of mental health and eating disorder champions. She's grateful to work with incredible organizations and well-known voices like Christy Harrison, FamilyWell, and Project HEAL.Connect: Echeveria Organic | Instagram | LinkedIn

The men’s mental health space is a growing niche and Owen shares with us some of the ways he’s built his organization, EVRYMAN, through organic marketing. Tune in for some thoughts on the impact of referral marketing and getting your messaging right.Meet OwenOwen March is the founder of EVRYMAN and for more than 40 years, he has explored and developed programs that bring together mindfulness, somatic psychotherapy, and the science of emotional physiology. His post-grad training began in the late 1970s when he completed Ron Kurtz’s, the founder of Hakomi Therapy’s first professional training. He went on to co-teach with Ron for companies such as IBM. Peter Levine, Ph.D., the developer of Somatic Experience, the first somatic-based therapy for PTSD, was Owen’s next teacher. His interest in how to use the unconscious mind to produce lasting change got him an invitation to apprentice with Milton Erickson, MD. Connect: Instagram | Website | FacebookMeet your host, JessicaJessica is the founder and CEO of Echeveria Organic, podcast host, published author, and anti-diet and mental wellness advocate. She’s been featured in top publications including Forbes and Entrepreneur and is on a mission to amplify the reach of mental health champions through authentic and intentional content strategy. Connect: Echeveria Organic | Instagram | LinkedIn

There’s always a new trending topic in mental wellness but how do you thoughtfully and effectively integrate that into your content? That’s what Christine shares with us on this episode. While she leads the in-app content strategy for Aura, her insights are very important for those of us creating content for organic marketing channels like mail, social media, and blog. Tune in for strategies on how to tap into those trends, make sense of them for your brand, and decide what to jump on and what to let pass.Meet Christine MangumChristine Mangum is the Head of Content Strategy & Coach Manager at Aura Health and also a mental health counselor running her own private practice.Connect: Aura Health Instagram | Aura Health Facebook Group | LinkedInMeet your host, JessicaJessica is the founder and CEO of Echeveria Organic, podcast host, published author, and anti-diet and mental wellness advocate. She’s been featured in top publications including Forbes and Entrepreneur and is on a mission to amplify the reach of mental health champions through authentic and intentional content strategy. Connect: Echeveria Organic | Instagram | LinkedIn