3031: How Xsolla is Revolutionizing Game Development and Monetization

  What does it mean to be an "everyday influencer" in a world driven by content and social media? On today’s episode of Tech Talks Daily, we’re joined by Sean O’Brien, CTO and co-founder of Mavely. The company is transforming how creators, big and small, connect with brands and monetize their online presence. While many platforms cater to top-tier influencers, Mavely’s unique approach is empowering the next wave of creators—everyday individuals who are driving engagement with authentic, relatable content. We explore how Mavely is helping more than 70,000 creators monetize their followings through partnerships with over 1,000 retailers, delivering a full spectrum of earning opportunities beyond the traditional brand campaigns. Sean shares how Mavely’s creator-first philosophy offers tools and features designed to enhance the user experience and maximize revenue, with a strong emphasis on data analytics. He explains how a focus on personalized recommendations and tailored content strategies allows both creators and brands to thrive, optimizing each touchpoint from discovery to conversion. Sean also dives into the shifting dynamics of social commerce, especially as Gen Z shoppers demand more genuine interactions and multiple engagements before making a purchase. He discusses how Mavely’s recent upgrades, including LinkedIn integration for B2B creators and the "Button" feature for enhanced Instagram engagement, are meeting these expectations.  Additionally, we examine the platform’s innovative approach to data-driven strategies, providing insights that help creators choose what to promote and when, while brands gain visibility on ROI like never before. As we navigate the future of influencer marketing, Sean highlights trends shaping the industry, including the rise of "faceless creators," the growing need for seamless, cross-platform integration, and the importance of robust attribution technologies.  So, how is Mavely empowering real people to become powerful partners for brands, and what lies ahead for the creator economy? Tune in to find out, and don’t forget to share your thoughts on whether you believe everyday influencers could be the key to the future of social commerce.

In this episode of Tech Talks Daily, I speak with Annette Taylor,  an evolutionary psychology researcher with a unique perspective on the relationship between our ancestral roots and modern technology. Annette, a former IT professional, delves into the heart of what she calls the "Cavedweller's POV" to explore how our Stone Age minds struggle to adapt to the rapid pace of technological advancements. Is our obsession with efficiency at odds with our innate need for creativity and connection, or are we simply adapting ancient survival strategies to a new digital world? Annette outlines three key stages of human history—tree dwellers, cave dwellers, and modern house dwellers—and discusses how our biological instincts, shaped thousands of years ago, still govern much of our behavior today. We discuss how our brains are wired for face-to-face interactions, making the loss of non-verbal cues in digital communication problematic. The implications for our relationships, decision-making, and even mental health are profound, with Annette highlighting how our reliance on digital tools may leave us feeling disconnected and less fulfilled. We also dive into the challenge of integrating AI into our lives. Annette shares her thoughts on the psychological impact of AI taking over tasks that once provided us with a sense of purpose. Drawing from her own research, she suggests that our need for a sense of belonging, honed during our time as small, cooperative groups, is threatened by an increasing reliance on technology. Are we unknowingly trading our innate creativity and connection for the comfort of efficiency? Annette offers a refreshing take on how self-awareness and understanding our evolutionary psychology can help us navigate the complexities of our tech-saturated world. Instead of merely reacting to technology, she suggests we need to "relearn" our biology to make more informed choices about how we use it. By revisiting our past, can we better understand the present and make smarter decisions for our future? Join me as we explore whether our ancient instincts are clashing with modern tech or if we can harness these old survival mechanisms in new, more mindful ways. What can our inner cave dweller teach us about thriving in the digital age? And are we ready to embrace a slower, more thoughtful approach to technology use? Tune in to find out, and don’t forget to share your thoughts on this thought-provoking discussion.

In this episode of the Tech Talks Daily Podcast, we are live at VMware Explore in Barcelona, diving into the future of digital innovation in education with Keith Woolley, Chief Digital Information Officer at the University of Bristol. As one of the top 100 universities globally, Bristol is renowned for its cutting-edge research and tech-forward approach. Keith shares how the university harnesses VMware’s solutions to create a boundaryless, digital-first campus that enhances both research and educational experiences. Keith discusses the complex technology ecosystem at Bristol, from virtualization tools and high-performance computing to a groundbreaking reality emulator used for digital twinning. He also explains the university’s strategic journey with VMware, highlighting how they’ve built a flexible infrastructure that supports diverse research needs while managing costs effectively. Keith’s insights reveal the shift towards on-premises private cloud solutions, driven by AI, data sovereignty, and the evolving demands of modern research institutions. We explore the challenges and opportunities of integrating advanced AI capabilities, including the recent launch of the UK’s fastest supercomputer at the University of Bristol. Keith offers a behind-the-scenes look at how this state-of-the-art supercomputer is set to transform AI research and applications, paving the way for groundbreaking advancements in fields like biotechnology and sensory technology. Finally, Keith shares his forward-thinking vision for the university in 2045, touching on the relevance of higher education in an AI-driven world and the importance of embedding AI into the curriculum. He discusses how the university is working with students to address concerns around generative AI, bias, and equity, ensuring that AI is used as a tool for learning rather than a shortcut. Tune in to hear how the University of Bristol is redefining the digital campus and leading the way in tech-enabled education, research, and innovation. Could the future of education lie in a hybrid cloud approach that bridges the physical and digital worlds? Listen now and join the conversation on what lies ahead for universities and their role in a rapidly evolving tech landscape.  

In today’s episode, recorded live from VMware Explore in Barcelona, I sit down with Chris Wolf, Global Head of AI and Advanced Services at VMware Cloud Foundation, Broadcom. Chris offers a front-row view of how VMware is leading the charge in transforming private AI solutions to meet the evolving needs of businesses across industries. As the conversation unfolds, Chris provides insight into the core principles behind private AI and explains why privacy, security, and control over data are critical for businesses looking to unlock AI’s full potential without compromising compliance. Chris shares real-world examples of how enterprises—from contact centers to police departments—are leveraging private AI to drive efficiency, improve customer experience, and streamline processes. He emphasizes how VMware’s AI solutions enable organizations to keep sensitive data on-premises, thus avoiding risks like data leakage and unauthorized model training. Through platforms like VMware’s Private Foundation with Nvidia and new support for Intel Gaudi 3 accelerators, organizations can now customize and control their AI infrastructure more effectively than ever before. We also explore the future of enterprise AI, touching on agentic AI and how sophisticated AI agents are poised to reshape large-scale business operations. Chris provides a compelling look at how private AI can optimize resources and simplify workflows by offering modular, flexible solutions that don’t lock businesses into any single service provider. Whether you're considering AI adoption or looking for ways to deepen its impact within your organization, this episode delves into VMware’s approach to balancing AI innovation with robust privacy protections. As we look toward 2025, Chris outlines the emerging trends and hybrid AI models set to redefine enterprise strategies. So, how can your organization harness private AI to stay agile and secure in a rapidly evolving digital landscape? Tune in to discover how VMware is shaping the future of AI in business.

What does the future of beauty look like when powered by cutting-edge technology? In this episode, we welcome Guive Balooch, the driving force behind L'Oréal’s Beauty Tech division, to explore how advancements in AI, AR, and personalization are reshaping the beauty industry. Over the past 15 years, L'Oréal has transformed how consumers engage with beauty products by pioneering tools like AI-powered skincare recommendations, virtual try-on for makeup, and precision diagnostics, all of which create a highly tailored experience for users. Guive reveals how inclusivity and accessibility are guiding L'Oréal’s tech innovations. One example is HAPTA, a robotic lipstick applicator developed in partnership with Verily, designed specifically for those with limited hand mobility. This dedication to inclusivity extends to ensuring diagnostic tools are effective across all skin tones, rigorously tested in over 15 countries. Sustainability is equally integral to L'Oréal's Beauty Tech mission. Guive shares insights into eco-conscious designs, like the Color Sonic device, which reduces plastic usage by 60%, and collaborations such as Gjosa, a water-saving technology aimed at minimizing water consumption in salons. As we look ahead, Guive discusses exciting possibilities, from biomarker-driven skincare and AI-enabled precision tools to the concept of electronic makeup. L'Oréal’s vision for the future is clear: create technology that not only enhances beauty experiences but also makes them more accessible, sustainable, and personalized. How will tech continue to transform the beauty industry, and what innovations can we expect in the years to come? Tune in to hear Guive’s insights and join the conversation on how technology can redefine beauty for all.

With AI fundamentally reshaping the cloud, what does this mean for the future of security?  In this episode, Nataraj Nagaratnam, CTO of Cloud Security at IBM, joins us to dive into the evolving dynamics of cloud security in the age of AI. As organizations integrate AI into their cloud environments, the traditional lines of responsibility for security are being redrawn, raising new questions about who safeguards what and how emerging risks are addressed. Nataraj unpacks how AI-generated code is introducing unique vulnerabilities, with recent studies highlighting that nearly half of organizations are concerned about the security risks posed by AI-driven development. My guest explains how the complex, multilayered enterprise AI stack—from applications and models to data and infrastructure—requires a nuanced, data-centric approach to security. This approach includes assessing data sensitivity, managing keys, and implementing tailored controls, especially as unstructured data and machine learning models bring fresh security challenges. The shared responsibility model is also undergoing a transformation, with Nataraj outlining a shift from a simple customer-provider dynamic to one that includes AI model providers and data lineage. With industries like healthcare and finance running critical systems in the cloud, regulatory frameworks are tightening, and transparency in model development and data lineage is increasingly emphasized. Nataraj explores how IBM is working to normalize these controls across sectors, enabling compliance and resilience in a diverse range of cloud environments. Automation emerges as a cornerstone of Nataraj’s strategy, helping organizations maintain secure, compliant cloud environments in both deployment and operations. He illustrates a dual-phase approach—automation for initial secure deployments and ongoing compliance monitoring—to ensure that security remains robust as systems evolve. Finally, we discuss the future of cloud security, including the need for AI governance, third-party risk management, and transparency in model use, all critical as the AI-driven Supercycle unfolds. What will the future of cloud security look like as AI becomes an integral part of our digital infrastructure? Tune in to explore Nataraj’s vision and strategies, and join the conversation—how is your organization preparing for the new era of AI and cloud security?

Is the tech world on the verge of a new Supercycle driven by AI, or is this another phase of venture capital hype? In this episode, we’re joined by Rahul Baig, Head of Venture Capital & Growth Equity Coverage at Wells Fargo’s Technology Banking Group, to break down the dynamics reshaping the current tech VC landscape. Rahul offers a unique perspective on what’s captivating venture capitalists today and why the focus is shifting sharply towards AI-driven innovations. As Rahul explains, the landscape for tech companies is changing dramatically. Software growth has slowed, and non-AI companies are finding it tougher to secure investments and gain traction. At the same time, unicorns outside of AI are experiencing funding dry spells, underscoring a rising trend in public markets that demands growth, profitability, and fair valuations. With increased standards for IPOs and heightened investor scrutiny, the bar for tech companies to go public has never been higher. Beyond the focus on AI, Rahul highlights broader market forces, such as low volatility and rising equity markets, which are reinvigorating capital markets, albeit against a backdrop of geopolitical tensions and economic uncertainty. In an era moving away from “growth at all costs,” capital efficiency, strong fundamentals, and sustainable growth are becoming essential for tech firms looking to survive and thrive. This shift marks a “survival of the fittest” phase, where companies with strong value propositions and resilient business models are positioned to succeed. For founders and entrepreneurs, Rahul offers a roadmap to resilience in a crowded and challenging market. He stresses the need to build solutions that address real-world needs, maintain rigorous financial discipline, and focus on sustainable growth. In an environment where liquidity remains scarce and market competition is fierce, mental and physical stamina are essential for success. What does the future hold for tech VC, and how can companies prepare for long-term growth? Tune in for Rahul’s insights and join the conversation—what do you see as the defining trends in venture capital today?

How are brands adapting to an ever-evolving landscape of emerging technology, and what does it take to make innovation truly impactful? In this episode, I explore these questions with Christopher Neff, the Global Head of Emerging Experience & Technology at Anomaly, a leader in pushing the boundaries of brand engagement through technology. Christopher has been instrumental in launching groundbreaking initiatives at Anomaly, such as the Classify tech incubator, designed to help brands navigate the complex domains of GenAI, Web3, and spatial computing. From guiding luxury giants like LVMH and Diageo to co-developing the Creator Cache Web3 program with Ally Financial, Christopher’s work is reshaping the way brands leverage emerging tech to stay connected and relevant. Christopher shares his unique approach to fostering creativity and learning within tech, emphasizing hands-on experimentation as a key strategy for breaking through hype and understanding genuine capabilities. He highlights how AI, when applied thoughtfully, can enhance creativity and productivity, whether it's generating custom logos or crafting original music. His insights into tools like Runway for AI-driven animation illustrate how technology can bring imaginative ideas to life while allowing brands to move at a pace previously unachievable. He also addresses the power of metaverse platforms and gaming engines like Roblox and Fortnite, noting how these digital worlds are not just cultural phenomena but are creating new, immersive spaces for younger generations. We also delve into Christopher's advisory roles, such as his work with Million Marker, which focuses on biological testing to tackle issues like plastic contamination. This ties into his belief that sustainability and ethical considerations are paramount for brands exploring new technologies. By discussing the balancing act of innovation with environmental consciousness, Christopher provides valuable perspective on how tech can evolve responsibly. What are the biggest challenges and opportunities for brands in this rapidly advancing tech era? And how can they maintain a human-centered approach as they embrace automation and AI? Tune in for an insightful conversation that challenges conventional thinking on creativity, sustainability, and the future of brand experiences. Share your thoughts with us—how do you see emerging technology shaping the brand experience in years to come?

Are telecom operators prepared for a future where connectivity is as seamless as it is sophisticated? In this episode, we speak with Emir Aboulhosn, CEO of NetLync, who has been instrumental in transforming how operators deliver mobile services through NetLync's pioneering Entitlements-as-a-Service (EaaS) model.  Emir shares the story behind this innovative platform, which debuted earlier this year and has quickly attracted over 100 operators worldwide. This service enables mobile network operators (MNOs) and mobile virtual network operators (MVNOs) of all sizes to launch essential mobile features within weeks, slashing deployment times from traditional timelines that stretched to a year or more. The conversation explores how NetLync’s solution is democratizing access to advanced connectivity features, allowing even smaller operators to compete with larger players. Emir discusses how EaaS is breaking down barriers in an industry traditionally dominated by OEM agreements, making technologies like eSIM Quick Transfer, VoLTE, and WiFi Calling accessible to a wider range of operators. We also look into the upcoming global adoption of eSIM-only smartphones and how NetLync is positioning itself to support this shift, ensuring that operators are prepared to provide the seamless connectivity experiences customers demand. As we unpack the broader implications of EaaS, Emir dives into NetLync’s self-onboarding, developer-focused approach and how this method is simplifying integration while setting a new standard for customer experience. What does the future hold for telecom operators as eSIM technology becomes the norm and entitlements technology continues to expand? Tune in as Emir provides insights into NetLync’s vision for connectivity’s next frontier and shares valuable takeaways for an industry poised for transformation. How do you see this impacting the telecom landscape, and are operators truly ready for what’s next? Let us know your thoughts.

What does it take for organizations to stay one step ahead of cyber threats in an increasingly digital world? In this episode, I sit down with Dirk Schrader, Field CISO EMEA and VP of Security Research at Netwrix, to explore the state of cybersecurity and the findings from Netwrix’s latest annual security report. The conversation reveals a stark reality: 79% of organizations experienced a cyberattack in the past year, a rise from 68% in 2023, with ransomware remaining one of the most significant threats. Dirk offers insights into what these trends mean for organizations today, especially as cloud-based infrastructure attacks are now matching on-premise incidents. He highlights how identity compromise has become the primary attack vector, particularly for privileged identities, underscoring the importance of identity and privilege management. Throughout the episode, Dirk shares the protective measures organizations can adopt, from fostering a positive security culture that encourages reporting and proactive engagement to utilizing just-in-time privilege approaches and identity threat detection systems. We also discuss the challenges and opportunities brought by remote work and the increasing reliance on cloud services, which demand a shift in traditional security practices. Dirk advocates for a flexible but resilient approach to cyber risk management, where understanding sector-specific needs and balancing regulatory compliance play crucial roles. Lastly, we touch on the role of AI in the evolving cybersecurity landscape—both as a defense mechanism and as a potential tool for adversaries, especially with threats like deepfake voice calls and scalable persuasive phishing on the horizon. Tune in to understand how Netwrix’s research and Dirk’s expertise can help your organization anticipate risks, fortify defenses, and foster a robust security strategy in an era where cyber resilience is paramount. What cybersecurity challenges have you faced in your organization, and what steps are you taking to address them? Let us know your thoughts.