The Super Fun Marketing Podcast

GIVEAWAY with Product Marketing Alliance!Enter here for your chance to win a ticket to the Product Marketing Summit in Amsterdam: 👉 https://share-eu1.hsforms.com/1VtsXBPh-ThSyVTHx1j5fhQ2b1vun (Winner drawn on 3 May 2024 so enter before then!) Or, you can buy your ticket here & use my exclusive discount code SUPERFUN15 for 15% off !!! 👉https://pmmalliance.co/3vOwdDn ------ Okay, real talk. How many subscriptions are too many? And will we finally hit a limit to just how many subscriptions we have? And what about subscription fatigue. Ever heard of her? In this episode of The Super Fun Marketing Podcast, I chat about the subscription economy, how we ended up here with so many subscriptions, and also, following on from some YouTube drama this week, just how can creators monetise their content without damaging their reputation and alienating their audience. (because there is a wrong way for sure!) Plus, hear from some friends of the podcast who share their take on subscriptions too! Links mentioned in this episode:- https://www.cbsnews.com/newyork/news/experts-suggest-taking-stock-of-how-much-your-monthly-subscriptions-really-cost-before-the-end-of-the-year/- https://www.forbes.com/home-improvement/internet/streaming-survey/- Watcher: https://www.youtube.com/@watcher

When you think of remote work, most people probably picture working from exotic locations or at your favourite cafe. Visiting the beach after work, a picturesque hike at lunch, or making friends with your friendly neighbourhood barista. But what about the other possible realities of remote work—isolation, loneliness and burnout? Don’t get me wrong—I’m a remote work advocate. I love the freedom and balance that a remote work lifestyle can bring. But also, let’s be real. It’s not always beaches and cool, friendly baristas that remember your order. In this episode of The Super Fun Marketing Podcast, I talk about some of the realities of working remotely—the good and the bad. And talk about one of the harsh truths—it can be harder to make new friends. But! It's still possible to make new friends! And I'm going to talk about it in this episode! Links mentioned in this episode: - Remote work is killing your friendships | My Substack article that inspired this podcast: https://victoriasweeney.substack.com/p/remote-work-is-killing-your-friendships -Who Still Works From Home? | NYT: https://www.nytimes.com/interactive/2024/03/08/business/economy/remote-work-home.html - No, office mandates don’t help companies make more money, study finds | Washington Post: https://www.washingtonpost.com/technology/2024/01/24/return-to-office-mandates-company-performance/ - Dell workers can stay remote — but they're not going to get promoted | Business Insider: https://www.businessinsider.com/dell-remote-workers-promotion-return-office-push-flexible-work-2024-3?international=true&r=US&IR=T - 10 Undeniable Benefits Of Working From Home, According To Science | Huffpost: https://www.huffpost.com/entry/benefits-of-working-from-home-according-to-science_l_660c30a0e4b0328a72be17cd - “Platonic: How The Science of Attachment Can Help You Make—and Keep—Friends” by Dr. Marisa G. Franco: https://drmarisagfranco.com/platonic-the-book/ 00:00 Introduction 01:50 Background to remote work 04:42 What's happening in 2024 in remote work? 13:22 How is remote work affecting us? 17:04 Proximity and friendships 21:46 How to make friends when you're working remotely? 25:29 Tips for making friends 30:51 Things I'm Thinking About This Week 33:22 Wrap up

There's a new trend that's sweeping Instagram Reels & flooding TikTok For You pages: the Faceless Marketers, Influencers & Content Creators. Their content looks very aesthetic with clean girl aesthetic images and videos and they're promoting how they can teach you how to monetize being a faceless influencer. But there's something more sinister happening behind this trend. And it's not what it seems at face value (or faceless lol). Find out what's really going on in the dark world of the faceless marketing trend. Links mentioned in the podcast: - MASTER RESELL RIGHTS EXPLAINED | Watch this before you start! New scam circulating — video deep dive by Hannah Alonzo: https://www.youtube.com/watch?v=OB-HK43NjN4 - Hierarchy of content bullsh*t — podcast by B2B Growth | Sweet Fish: https://open.spotify.com/episode/4eyEanI7SvClpT253NYJ5M?si=def317ce630e4cff

It only took 120 years, but the old marketing funnel is now out! The original marketing funnel was first introduced back in 1898 and according to this report from Vogue Business and youth culture agency, Archrival, the old marketing funnel is broken now, thanks to Gen Z! Turns out, the way people are shopping and researching and showing brand loyalty has changed, and that's huge for us marketers. Have a listen and find out what this means for us and how should we reach our customers now? And also, why are there so many different types of funnels?? Here's the article from Vogue Business & Archrival: https://www.voguebusiness.com/story/consumers/gen-z-broke-the-marketing-funnel

The vibes are off. That's just a fact! Have you heard of the vibecession? Well, you're about to! Things have been feeling bad for a lot of people, and we don't have to resort to fear, uncertainty and doubt (FUD) in marketing to prompt action when things are bad. In fact, FUD can actually be more harmful in the long run and doesn't actually align with the fact that we're in the Relationship Marketing Era where trust and authenticity are important values for our customers. Find out how you can combat FUD as a marketer and the tips and tricks you can implement to have success with positive messaging. Vibecession: Kyla Scanlon: https://www.youtube.com/watch?v=V3Km804GsHI The JOLT Effect book by Matthew Dixon and Ted McKenna: https://www.jolteffect.com/ Great Winning By Design session on JOLT: https://winningbydesign.com/event/overcoming-customer-indecision-with-jolt/ Donald Miller Storybrand: https://storybrand.com/

Social media is dead. Email is dead. Cold calling is dead. People love to be saying that things are dead—when they’re not. Social media is definitely not dead. But it’s definitely evolving. It’s having a transformation moment. The way people are using it is changing, and that’s having an impact for both B2B and B2C brands. Social media has been a part of our lives for almost two decades—it’s growing up, it’s about to leave home. From Myspace to Facebook and Instagram, BeReal and everything in between (can’t forget LinkedIn!). In this episode of The Super Fun Marketing Podcast, I’m going to talk about what on earth is going on with social media changes and what it means for us marketers. Ps here’s a hint, it’s related to crabs (the crustacean).

Short-form video! Wait! Don’t roll your eyes! I know this is a topic that we’ve been talking about for a few years, but seriously, how many B2B brands are doing it well? There’s so much opportunity out there for B2B marketers to start incorporating short-form video into their marketing strategy—there’s ROI to be made! And the good news is, you don’t have to break out your best viral dance moves (I mean you could if you wanted to) but there’s much more to short-form video than just the latest trending video. Okay, but what does that actually mean? Have no fear! I have 15 super practical tips to help you get started with short-form video, whether you want to get started on TikTok, Instagram Reels or YouTube Shorts (and I promise, dancing isn’t on there). We’ll cover all this and more in this episode of The Super Fun Marketing Podcast!

What’s trending! Let’s dive in and take a look at 7 marketing trend predictions for 2024 and what it means for marketers. In this episode of The Super Fun Marketing podcast, I'm going to share my beliefs on why understanding trends is important for marketers. A trend isn’t necessarily something new, but it’s something that’s gaining popularity, or being talked about, or something to watch out for. In this episode, dive into 7 of the trending trends and see what’s going on? Why are these trending and what is the reason behind it? Plus, what does this mean for marketers? Are there some must-haves you need to incorporate into your marketing plan for the year so you don’t get left behind, or which things should you look at adding to your marketing mix in 2024? We’ll cover all that and more in this episode of The Super Fun Marketing Podcast!

To understand where we are and where we’re going in marketing, it helps to also see where we’ve come from and where it all began! In the first episode of The Super Fun Marketing podcast, I, your host Victoria Sweeney, explore how marketing practice has evolved over millennia, from Pompeii to the super digital marketing world of today. Taking a look at some of the key moments that have defined different marketing eras and how we’ve gone from production-focused marketing and sales to the relationship marketing era of the 1990s and today helps to understand what some of the underlying drivers are of this evolution, to see where we are heading and get ahead of the trends! Plus, find out which marketing era I think we’re in and what this means for creating successful marketing strategies that will help you to create stronger connections with customers now!