You never know who you might run into - and who they might know! It's always good practice to treat other people the way you want to be treated, and that principle has potentially huge implications in your business, in your communications, and in your personal life. That's what Gini Dietrich is talking about on this week's episode of the Spin Sucks Podcast.
Weitere Episoden von „The Spin Sucks Podcast with Gini Dietrich“
It Needs to Be a Perfect Pitch
12:02Earned media is becoming harder and harder tog et with journalists and other gatekeepers, but is increasibly important to executive teams. Your pitches need to be on point, and this week on the Spin Sucks Podcast, Gini Dietrich is talking about how to do it.
Who is Responsible for Deception at the Top?
9:37Every now and then someone comes along and runs an absolutely epic scam. How people get away with it is baffling, and yet they do - and then sometimes people like to blame PR for at least some of the fallout. That is not necessarily fair - this week on the Spin Sucks Podcast, Gini Dietrich is talking about the role - and the responsibility, communications has when business owners are running scams.
It All Starts with Owned Media
10:31Every really good PESO model based plan starts with owned content as the foundation. On this week's episosde of the Spin Sucks Podcast, Gini Deitrich is talking about the media you create that lives on an online property you own, and how you use the other elements of the model to distribute and promote it.
Building Traction as Fast As Possible
12:57Starting any new project can be intimidating, but starting a huge new content project is even more so - getting traction is *hard* and it doesn't go quickly. On today's episode of the Spin Sucks Podcast Gini Dietrich is talking about how to make that process as fast and efficient as possible.
Make Your Social Decisions Strategically
7:56Shared media is one of the PESO model elemtents it's easy to be wrong about - often because we feel like we should be on a particular platform without having a solid strategic reason to back that up. Today on the Spin Sucks Podcast, Gini Dietrich is talking about how to make your social decisions strategically.
Gleefully Share the Spotlight
10:22I always say that people buy from people, and if your clients are happy to buy from - and work with - the other people on your team, it is going to be much easier to scale. This week on the Spin Sucks Podcast, Gini Dietrich is talking about how and why to elevate your colleagues.
Sometimes You've Got to Pay to Play
8:54When you get a juicy media placement - how to you leverage it? Paid media is a great way to get more out of the mentions and attention you are getting by other means, and on today's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how to do that using the CAB method.