The Social Lawyer Show

A content marketing strategy which is what I've been chatting about on these last few shows is nothing without a story narrative that weaves us in, that makes us feel, that makes us willing to take a journey away from our day to day schedules. Just like the point of content marketing, story telling is not to so much selling as it is building strong, loyal relationships. People want more than data, they want to be transported, they want and love stories. Listen up here and you'll find out why and how...

How to perfect your LinkedIn post so people read, consume and love what you have to say?  Here are 3 top tips, easy to implement that make a difference in how you show up, connect, and create amazing opportunities to build your law practice!  Start with a bang of a hook, then entice them further with relevant, well-branded imagery, and finally format your post to make it easy to read and stand out.  Here's how... And, if we haven't had the chance to meet yet, let's connect on Linkedin so I can continue supporting you there. 

Welcome to the digital crossroads where law meets LinkedIn, the place where algorithms rule and connections are the currency. I'm your guide, navigating the intricate maze of LinkedIn's algorithm. This isn't just another social media strategy session; it's a deep dive into the heart of LinkedIn, crafted especially for the innovative, entrepreneurial lawyer ready to elevate their digital presence. Why You Should Listen: If you've ever felt like you're shouting into the void on LinkedIn, only to hear the echo of your own voice, this episode is your beacon. I'm peeling back the layers of LinkedIn's algorithm, transforming it from a formidable foe into your greatest ally. Whether you're looking to grow your network, share your expertise, or carve out your niche in the legal world, understanding the algorithm is your key to unlocking a world of opportunity. Join me as we decode the digital handshake, ensuring your content not only sees the light of day but shines brightly in the feeds of those who matter most. Listen in, and turn your LinkedIn profile from a static page into a dynamic platform for growth, connection, and professional evolution. Need some extra hand-holding and support from a dynamic group of forward-thinking lawyers?  Check out our private membership, The Lawyer's Brief.  https://go.hessconnect.com/LawyersBrief We meet weekly, where I guide on topic related to LinkedIn, leverage, and business building and engage to exchange ideas around these topics.  If you're looking to make a new friend as well as learn more about LinkedIn, connect with me here:  https://www.linkedin.com/in/vivecahess/         

Drilled into our heads from law school is to work hard, bill lots of hours and provide high quality work. And, building a network of high quality relationships through various events, networking opportunities, and making a name for yourself – as in creating a personalized brand – wait, did anyone say there were still only 24 hours/day??? Look around, those lawyers who have managed to create and sustain a strong personal brand generate speaking opportunities, and visibility generally by attracting the right kind of attention to their expertise in a particular practice area. They managed to drill down on creating their personalized brand, and humanizing their services in a way that resonates with the right kind of clients. Let's explore what personalized branding really is, and how to set this piece in motion to build the right opportunities!  Interested in finding out more about the VIP DAY: LINKEDIN LAWYER LAUNCHPAD where you and I get it all done in just ONE DAY! I've done the heavy lifting before we meet, then walk through it together, and finally I provide support for another 30 days to make sure this is all fully implemented!  2 seats currently available for February (as of publication date, Monday January 29, 2024).  Book a call to explore together: https://calendly.com/hessconnect/vip-launch-day-discovery-call  As always, I'd love to connect and hear your feedback for this episode or any questions that came out of this. https://www.linkedin.com/in/vivecahess/ 

After a nearly two year hiatus, I'm baaaack with The Social Lawyer Show and kicking it off with an awesome Danish lawyer now living her joyful life in Greece and doing things her way, differntly and successfully!  Among a few side bars, we discuss how important it is to find your own mix between lawyering and life in general. * Are these areas of your life really distinct? * How do you realize when you're heading for burnout?  * What tools and strategies should you have in place if/when you get hit to reach a better balance more quickly.  Join us for this return to The Social Lawyer Show, and share your thoughts, comments, and especially a review if you found value around this episode. See you here, there, and on LinkedIn! 

As a full time practicing attorney, I have plenty of time in my week. Said no attorney ever! Today you'll discover a new tool through it's creator that will save you hours each and every week. It's simple to use. It's very reasonably priced. And, it will provide for an outstanding client experience! You should be very interested, so dive in here and find out what I'm talking about... My guest today is the creator and founder of one of the best lawyer tech tools DocuPlayer, Tiffany Christianson.  Tiffany is a full time practicing attorney based out of her Scottsdale based office, Christianson Goens that represents clients in corporate law, estate planning, trust administration, pre-litigation disputes, and acts as special counsel in business litigation. Creative? Yep - She was one of the first attorneys to offer a flat-fee based model to her clients. Tiffany acts as general counsel for a number of companies. A fixed fee allows her clients to access the advice they need at a known monthly cost.

Are you a dreamer? If you're a busy lawyer (who isn't?!) and you've neglected enjoying a few dreamy moments towards your vision for life and business, then this is your time to get step into a few moments of dreaming, envisioning and having the right tools to build your Dream Creation Plan!  My guest today is the creator and founder of The DreamFactory Community, Nancy Cantor, and she's been inspiring, coaching and consulting business owners for over two decades to dream big, have a plan and start building and reaching those dreams. Nancy is also a nationally recognized keynote speaker. Join us for a few strategies to re-connect with your vision, your dreams and making sure all the 'tech' pieces in your head are aligned with the tech tools and programs to meet your goals!

Today's world for any professional is a competitive and fast paced one! With technology and it's several tools, we're able to streamline our workflows, save time, save our sanity...but our competition is also fiercer and sometimes we find ourselves in overload mode due to the several options. So, today - and for this month of June - I will take some of that burden off your shoulders and show you around a few of the latest, time and sanity saving tools I believe will help streamline your law practice...

"Self-Care for Your E-Self: Tips to Curate Virtual and Digital Presence" and Jennifer is going to help facilitates a conversation here about how do we ensure that lawyers are presenting themselves online in a way that aligns with their offline, in real-life self, and meets their goals. Here, we help attendees fine tune self-awareness around virtual and digital presence. Learn how you show up when your real-world and virtual selves are aligned.

I get plenty of questions when it comes to content creation. What is it? How do I do it? Does it work? How to manage efficiently? First content creation is simply the creation and distribution of helpful content for your specific audience for the purpose of marketing your law firm. it can be written words, video, or audio. And, it can take time if not done efficiently! My special guest Judi Hays is a LinkedIn B2B C-Suite Executive trainer, consultant and overall efficiency expert, so I am thrilled to have her on my show to share 3 of the most efficient ways to create and realistically create and manage content, so you get the visibility you need to create meaningful business relationships.