Taking a short break - we'll be back next week!

When someone asks how your day was, do you tell them how much you got done, or how today has made you feel?It’s easy to let productivity be the way that we measure ourselves and the success of our days.I know this is definitely me, and I didn’t realise it until someone pointed out that I always answer with how productive I have been, rather than what I have enjoyed…I am joined by Steve Paine, Marketing Manager at SISTRIX. We have such an awesome conversation about why career longevity is better than constant hustle, how to notice the warning signs, scheduling in rest, how productivity is not your personal worth, how supporting others can take a toll, plus so much more.About SteveSteve is the English-language marketing manager, technical and copy editor at SISTRIX and he oversees the end-end process for all of the knowledge and data journalism content. “We use a journalistic approach to crafting useful, high-quality stories from our data.” Steve has a very long history in online content dating back to before the web was born.Where to find SteveSISTRIX websiteSteve Paine on LinkedInSteve Paine on BlueskyAbout 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on InstagramFollow us on LinkedInSend us an emailCheck out Tazmin's WebsiteCheck out Sarah's WebsiteClick here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Subscribe and never miss an episode: Listen to The SEO Mindset PodcastResources used for episodeThe double-edged sword of 'hustle culture'SISTRIX Shared. Top URLs - Hustle Culture 99 PromptsDitch Hustle Culture to Build Career Longevity [LIVE Podcast]brightonSEOMajestic SEOKevin IndigContent Planning: How to Identify and Analyse Sector-Leading Content Using SISTRIX and Screaming FrogScreaming Frog and SISTRIX AI data: Case Study, MCP IntegrationCopyright 2026 Sarah & TazminMentioned in this episode:Support the podcast today!Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast? Well it just so happens, you can… For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation. Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast.Give us a one off donationFree Consultation Call with TazminInterested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:Contact Tazmin

More than half of UK professionals say they’re burnt out right now, and 9 in 10 adults have experienced high or extreme pressure or stress in the past year. That’s probably you, or the person sitting next to you.So why are so many of us struggling? And why do so many of us miss the signs, or only spot them when it’s already too late?This week, Anu Ramani joins us to talk about burnout. She shares her personal story of what led her there and, looking back, the signs she missed. And as always, we promised practical strategies, so she also talks about what’s working for her as she deals with burnout.About AnuAnu Ramani, a marketing professional with more than 20 years' experience working for the world's best technology brands. In 2015 started a content marketing business, Isoline Communications, which specialises in tech, telecoms and B2B.Where to find AnuAnu Ramani on LinkedInIsoline Communications websiteAbout 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on InstagramFollow us on LinkedInSend us an emailCheck out Tazmin's WebsiteCheck out Sarah's WebsiteClick here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Subscribe and never miss an episode: Listen to The SEO Mindset PodcastResources used for episodeLife Hax PodcastCarolyn Hax on LinkedInCarolyn Hax: Washington PostMore than half of UK workers say they are burnt outBurnout Report 2026Copyright 2026 Sarah & TazminMentioned in this episode:Free Consultation Call with TazminInterested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:Contact TazminSupport the podcast today!Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast? Well it just so happens, you can… For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation. Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast.Give us a one off donation

Do you self-sabotage?It might be a hard question to answer. You may not know if you do, which means you could be self-sabotaging without even realising it.In this week’s episode, we’re exploring self-sabotage. We ran a little poll on LinkedIn, so we’ll be discussing the results and the comments on the thread. Sarah and Tazmin also reflect on how self-sabotage shows up for them, from procrastinating right up to the deadline to rewriting the same piece of work over and over.About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on InstagramFollow us on LinkedInSend us an emailCheck out Tazmin's WebsiteCheck out Sarah's WebsiteClick here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Subscribe and never miss an episode: Listen to The SEO Mindset PodcastResources used for episodeThe Mountain Is You: Transforming Self-Sabotage Into Self-MasteryCopyright 2026 Sarah & TazminMentioned in this episode:Support the podcast today!Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast? Well it just so happens, you can… For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation. Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast.Give us a one off donationFree Consultation Call with TazminInterested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:Contact Tazmin

Feeling frustrated at work? You're not alone, and sometimes that frustration is telling you something important.In this bonus episode, Tazmin shares three questions to help you understand what's really behind your frustration, identify what you can change and take back some control, before revisiting one of our most popular episodes, packed with practical strategies to help you feel calmer and handle frustrating situations at work.About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on InstagramFollow us on LinkedInSend us an emailCheck out Tazmin's WebsiteCheck out Sarah's WebsiteClick here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Subscribe and never miss an episode: Listen to The SEO Mindset PodcastCopyright 2026 Sarah & TazminMentioned in this episode:Support the podcast today!Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast? Well it just so happens, you can… For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation. Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast.Give us a one off donationFree Consultation Call with TazminInterested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:Contact Tazmin

In this live podcast, we explore why career longevity isn't about keeping up with change, it's about learning to lead yourself through it.Success is often presented as a simple formula.Work harder + Do more = Achieve more.But what happens when the success you're chasing leaves you exhausted, disconnected, or wondering "is this really what I want?"Hustle culture has taught many of us that constant growth, productivity and pushing through are the path to success. But sustainable success requires something different. We need to understand ourselves, our strengths, our energy and what success actually means to us.We’ll explore:Why hustle culture is so seductive, especially earlier in our careersThe hidden cost of chasing external definitions of successHow self-sabotage, people-pleasing and the need for validation can hold us backWhy understanding who we are and aligning our careers to ourselves is the missing piece in creating long and meaningful successHow knowing your strengths, protecting your energy and making intentional choices can help you build a career that lastsWhy sustainable success benefits not only individuals, but also organisations and the people around usAbout 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Search with CandourThis LIVE podcast is a collaboration with our good friend Jack Chambers-Ward, host of the Search with Candour.Search with Candour is a weekly podcast on SEO and search marketing, featuring news and interviews with industry-leading experts.🔗 Find out more about Search with Candour podcast🔗 Connect with Jack Chambers-Ward on LinkedInThanks to our sponsorsThis event wouldn't be possible without the support of our amazing sponsors.SISTRIX - Gold SponsorSISTRIX has supported us from the very beginning, from our very first LIVE podcast.SISTRIX is the all-in-one SEO toolbox for those who want to succeed on Google, Amazon and Facebook. With SISTRIX's market-leading tools, you can optimise your website according to the latest Google guidelines, track competitors on Amazon and easily generate and easily perform research across Tiktok, Instagram and YouTube.🔗 Find out more about SISTRIXMajestic - Silver SponsorSpecialists in backlink analysis. Established 2004, they have over twenty years experience delivering insight and value through competitor backlink analysis. Majestic maps the web to bring you the Link Intelligence data you need to dominate your market.🔗 Find out more about MajesticOfficial brightonSEO fringe eventThis event is an offical brightonSEO fringe event!brightonSEO may have started out in a room above a pub with a handful of people, but it grew quickly from there. Today, thousands attend the search marketing conference and series of training courses held in the UK and the US.It brings together some of the best speakers in the world of search, and is a chance for SEOs to meet, learn and learn how to do their job a little better.This isn’t an event that just tells you ‘content is king’ or ‘don’t translate your site, localise it’ and all those other conference cliches. It’s hands on. It’s detailed and it’s practical. It's a chance to attend a conference featuring sessions from some of rest of the world’s best search marketers.🔗 Find out more about brightonSEOSubscribe and never miss an episode:Listen to The SEO Mindset PodcastCopyright 2026 Sarah & Tazmin

With just three months left in the year, are you feeling motivated to finish strong or wondering where the time has gone? In this bonus episode, Tazmin shares three practical ways to reflect, refocus and make meaningful progress without falling into the trap of doing more for the sake of it. Plus, revisit the Breaking Free From the Success Trap episode and explore what success really means to you.About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on InstagramFollow us on LinkedInSend us an emailCheck out Tazmin's WebsiteCheck out Sarah's WebsiteClick here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Subscribe and never miss an episode: Listen to The SEO Mindset PodcastResources used for episodeFree 30 Minute Introductory Call Free Self-Development Podcast Play ListsCopyright 2026 Sarah & Tazmin

When was the last time something went wrong? Whether you’re in house or agency side, when did something not quite go to plan?We’re human. Mistakes happen. Things happen that are outside of our control.However, it doesn’t make it easier. This week we're joined by CEO and Founder, Paul Ince, to discuss this very topic.We discuss what happens when things go wrong and client/business relationships could be at risk, whether running a business gets easier, what to do when you ‘catastrophise', letting go of control, importance of client relationships, and of course practical strategies to help you navigate the next time something doesn’t quite go to plan.About PaulPaul is the CEO and founder of LikeMind Media, a marketing consultancy he established in 2015. For more than 20 years, he has worked alongside incredible businesses and brands, helping bring their content to life and articulating why they're so amazing.As Paul puts it: "I listen, I teach, I coach. I support you and your business." It's a philosophy that runs through everything he does.Where to find PaulPaul Ince on LinkedInPaul Ince personal websiteLikeMind Media websiteAbout 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on InstagramFollow us on LinkedInSend us an emailCheck out Tazmin's WebsiteCheck out Sarah's WebsiteClick here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Subscribe and never miss an episode: Listen to The SEO Mindset PodcastResources used for episodeOwen Journaling TikTokCopyright 2026 Sarah & TazminMentioned in this episode:Free Consultation Call with TazminInterested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:Contact TazminSupport the podcast today!Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast? Well it just so happens, you can… For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation. Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast.Give us a one off donation

What can 6.77 million LLM sessions tell us about the future of search?Turns out quite a lot!This is a special episode sponsored by Previsible, where we chat about their 2026 State of AI Discovery Report, with their Senior SEO Consultant Ana Fernandez.She shares the methodoloy behind the report, how traffic from AI compares to other searches, how much of the traffic ChatGPT commands, plus SO much more.Oozing with great insights.About Ana:Ana Fernández is a senior SEO consultant with over a decade of experience leading organic growth strategies for Fortune 500 companies and high-growth brands. She works with marketing and revenue teams to turn organic search from a cost center into a channel that shows up in pipeline, MRR, and market positioning, not just traffic reports. Her work covers technical SEO at enterprise scale, intent-driven content, and digital authority, as well as visibility in AI search and LLMs. Her core belief is that no matter how search evolves, people still need to trust a brand before they buy from it. She's based in Santiago, Chile.Where to find Ana:Ana's WebsiteAna Fernandez on LinkedInCheck out Previsible's 2026 State of AI Discovery Report: previsible ai traffic report 2026Check out Previsible's AI SEO Benchmark: previsible benchmarkCheck out PrevisibleSubscribe and never miss and episode: Listen to The SEO Mindset PodcastCopyright 2026 Sarah & Tazmin

What if the story you tell yourself about who you are is shaping your life more than you realise?In this episode, Tazmin and Sarah explore where our inner stories come from, how they become patterns, and why changing them requires more than positive thinking, it requires action that gives us evidence for a new story.Packed with insights, personal stories and of course ways to take action, this episode shows how you can change your narrative to change your results.About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on InstagramFollow us on LinkedInSend us an emailCheck out Tazmin's WebsiteCheck out Sarah's WebsiteClick here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Subscribe and never miss an episode: Listen to The SEO Mindset PodcastResources used for episodeFree Introductory Call With TazminJodie JacksonWhat are the 6 human needs SEO's need for career growth?Copyright 2026 Sarah & TazminMentioned in this episode:Free Consultation Call with TazminInterested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:Contact TazminSupport the podcast today!Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast? Well it just so happens, you can… For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation. Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast.Give us a one off donation

Listener discretion advised: this covers themes of death, racism, hate crime, homophobia, genocide, violence and discrimination. Haven't listened to Part 1 of our conversation with HarRoop Sandhu on EDI (Equality, Diversity and Inclusion), Identity and Belonging yet? We recommend starting there, you'll find the link below.Already listened? Then you're exactly where you need to be, because this is Part 2.In Part 1, we explored the current challenges facing different communities, why these conversations matter, and shared our own lived experiences.Part 2 is all about practical strategies. As a Leadership Coach and EDI Consultant, HarRoop shares both frameworks and actionable strategies you can start implementing right away, helping you navigate EDI, Identity and Belonging with more confidence and clarity.About HarRoopHarroop Sandhu is a Leadership Coach, EDI Consultant, and Vice President of the Chartered College of Teaching in the UK. With over 20 years of experience as a teacher and school leader, she now helps leaders build genuine equity, diversity and inclusion practices without the blame or shame that usually derails those conversations. She's an EMCC-accredited coach, a Chartered College of Teaching Fellow, and an EDI Fellow with the Institute of Educational and Social Equity.A sought-after speaker, Harroop has addressed audiences on topics such as cultural intelligence and imposter syndrome, and has spoke at the House of Commons for the 5-year celebration of Asian Women MEAN Business. She brings a grounded, human perspective to conversations on leadership, identity, and what it takes to help people step fully into their power.Where to find HarRoopHarRoop on LinkedInLead with One websiteAbout 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on InstagramFollow us on LinkedInSend us an emailCheck out Tazmin's WebsiteCheck out Sarah's WebsiteClick here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Subscribe and never miss an episode: Listen to The SEO Mindset PodcastResources used for episodeEDI, Identity & Belonging: Importance of Community, Support and Courage with Harroop SandhuCopyright 2026 Sarah & TazminMentioned in this episode:Donate & Support The PodcastWe have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Click the link below:Buy Me A CoffeeFree Consultation Call with TazminInterested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:Contact Tazmin