The Search Session

Is GEO really changing the rules of SEO, or are the fundamentals still what matter most?On this episode of The Search Session, Gianluca Fiorelli sits down with Barcelona-based SEO and AI search consultant Natzir Turrado to challenge the hype around GEO and explore what actually drives visibility in AI search.From brand mentions, query fan-out, and AI traffic measurement to content chunking, AI agents, and UCP/ACP, Natzir separates evidence from speculation, sharing insights from his own experiments and explaining why strong SEO fundamentals still matter in an AI-driven search landscape.This is the 88th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:06) Meet Our Guest: Natzir Turrado(04:21) GEO vs. SEO: Checklists, Shortcuts, and the Illusion of Certainty(12:09) How AI Models Answer From Memory vs. Live Search(15:37) Why LLMs Building Their Own Indexes Keeps SEO Relevant(18:31) How Breaking Things Fuels Natzir’s Experiments(20:41) How to Measure Traffic From AI Search(25:05) Which AI Bots Cause the Most Problems in Server Logs(27:55) What the Data Says About AI Agent Conversions and Commerce Protocols(32:47) How EU Regulation Is Splitting the AI Search Experience(35:57) How Parametric Memory Shapes Query Fan-Out(39:03) Why Writers Shouldn’t Split Content Into Arbitrary Chunks(44:50) What Natzir’s Ad Density Checker Reveals About Chrome👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/geo-vs-seo Where to find Natzir TurradoLinkedIn: https://www.linkedin.com/in/natzir/ X: https://x.com/natzir9 Website: https://natzir.com/  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

How can SEO evolve from ranking in search results to becoming the choice of AI agents? In this episode of The Search Session, Gianluca Fiorelli talks with international SEO expert Nitin Manchanda about engineering-led SEO, developer collaboration, international SEO, and scaling programmatic content without sacrificing quality. They explore how agencies can adapt to AI-driven search, build smarter internal linking strategies, and prepare for the next frontier: agentic commerce, where AI agents discover products and complete purchases.This is the 87th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:00:07 Meet Our Guest: Nitin Manchanda02:47 How Client Mindset Shapes Growth in AI Search07:00 How Botpresso Adapted and Grew in the AI Era15:50 What a Developer Background Teaches About Shipping SEO22:31 Balancing Link Equity and Semantic Relevance in Internal Linking28:45 Why Backlink Value Now Goes Beyond Links33:05 Why International SEO Needs Localization, Not Just Translation42:31 What Separates Good Programmatic SEO From Scaled Content Abuse49:10 Preparing for Agentic Commerce👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/engineering-led-seo-ai-search Where to find Nitin ManchandaLinkedIn: https://www.linkedin.com/in/nitman/ X: https://x.com/_nitman Website: https://botpresso.com/  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

How can SEOs use AI search experiments to uncover new opportunities without losing sight of the fundamentals? In this episode of The Search Session, Gianluca Fiorelli talks with enterprise SEO consultant and developer Jan-Willem Bobbink about AI search visibility, reliable Search Console data analysis, indexing issues, Brave, and the challenges of scaling content. They also explore spam filtering, SERP analysis, and internal linking strategies that can make a real difference. Discover how hands-on testing, smart tools, and solid SEO fundamentals can help navigate the evolving search landscape.This is the 86th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:07) Meet Our Guest: Jan-Willem Bobbink(02:50) How GSC Wizard Makes AI Analysis of Search Console Data Reliable(07:28) Using Bing and Yandex to Diagnose Google Indexing Issues(11:37) How Brave Decides What Gets Into Its Index(15:34) When Separate Landing Pages Boost LLM Visibility(21:40) Passages vs. Dedicated Pages: Knowing When to Stop Scaling(26:09) Content Quality, Pruning, and the Power of User Signals(30:03) Why Fighting Search Spam Is Getting Harder(34:33) Why Every SERP Needs Its Own SEO Strategy(37:31) Why LLMs Will Need Stronger Spam and Quality Filters(42:14) What the Bollocks Content Experiment Reveals About Google(47:51) How to Assess Internal Linking With PageRank👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/seo-ai-search-experiments  Where to find Jan-Willem BobbinkLinkedIn: https://www.linkedin.com/in/jbobbink/ X: https://x.com/jbobbink Website: https://www.notprovided.eu/  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroSApple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

How can brands stay visible in AI search without chasing every new trend? In this episode of The Search Session, Gianluca Fiorelli talks with SEO product leader Abby Gleason about measuring AI search impact, building brand authority, proving SEO’s business value, and separating AI hype from real opportunities. From smarter experiments and stakeholder buy-in to why informational content still matters, Abby shares practical insights on making SEO work in a rapidly changing search landscape.This is the 85th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:06) Meet Our Guest: Abby Gleason(03:13) How to Measure Success Across the Search Ecosystem(09:40) Why SEO Strategy Must Extend Beyond Your Website(13:58) Zero-Click Search and the Shift From Traffic to Conversions(17:03) How Smaller Brands Can Build Influence in Search(23:31) Using AI to Enhance SEO Skills, Not Replace Them(29:32) Avoiding AI Shiny Object Syndrome(34:49) Why Websites Should Still Leave Room for Discovery(37:20) Why Abandoning Informational Content Is a Mistake(43:07) How Big Brands Can Show First-Hand Experience(46:10) Winning Stakeholder Support With Small-Scale Tests(49:05) The AI Search Myth of Reddit as a Shortcut(52:50) Abby’s Favorite Memories From Mexico City👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/seo-beyond-traffic Where to find Abby GleasonLinkedIn: https://www.linkedin.com/in/abby-gleason/ X: https://x.com/abbysuegleason Website: https://www.upwork.com/    Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

What does AI really know about a brand, and how can businesses make sure it gets the story right?In this episode of The Search Session, Gianluca Fiorelli talks with AI and SEO strategist Crystal Carter about the evolving world of AI and agentic search. They explore how AI systems understand brands, why accurate entity information matters, and what SEOs can do today to prepare for a more agent-driven search landscape.Crystal also shares practical ways to experiment with agentic tools, explains the roles of llms.txt and MCP, and discusses how brands can build stronger visibility in personalized AI search by providing clear evidence that they meet their customers’ needs.A conversation about where AI search is heading—and what brands should be doing now to stay visible.This is the 85th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:06) Meet Our Guest: Crystal Carter(04:16) What Are the New Rules of AI Search?(06:58) How Crystal Began Investigating Brand Visibility in AI Search(10:43) Why Training Data Shouldn’t Be Overlooked(17:09) How Entities and Query Fan-Out Organize AI Knowledge(20:43) Keeping Your Brand Salient and Avoiding Entity Confusion(25:53) How Small Businesses Can Start Testing Agentic Opportunities(31:22) What SEOs Misunderstood About llms.txt(35:26) Markdown Files for Gated and Restricted Content(39:17) MCP as an Opportunity for Publishers and B2C Brands(42:15) Personalized AI Search and Knowing Your Customer(49:12) Why Clarity and Simple SEO Fundamentals Still Win👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/brand-readiness-ai-search-agents Where to find Crystal CarterLinkedIn: https://www.linkedin.com/in/crystal-carter-digital/ X: https://x.com/CrystalontheWeb Website: http://www.Wix.com  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

Can marketers stay focused when AI search keeps creating new opportunities, pressures, and distractions?In this episode of The Search Session, Gianluca Fiorelli talks with Brighton-based digital marketer Emina Demiri-Watson about navigating the rapidly changing search landscape without losing sight of what matters. They explore how to evaluate AI opportunities, build strong e-commerce foundations, bring SEO and PPC closer together, and use broader marketing thinking to understand audiences and business needs.From agentic search and Merchant Center to competitor comparisons and “too curious to specialize,” Emina shares why curiosity matters—but so does knowing when to test, prioritize, and go back to the fundamentals.This is the 83rd episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:00:06 Meet Our Guest: Emina Demiri-Watson04:37 How to Prioritize New AI Search Opportunities10:16 The “Unholy Trinity” of E-commerce Search14:24 Why SEO and PPC Should Co-Own Merchant Center18:17 Designing Faceted Navigation and Rich Media for Users and LLMs27:30 The Generalist Renaissance: Why Broad Marketing Knowledge Matters33:35 Rethinking the Search Session and Brand Recall Without the Click41:15 Why Brands Shouldn’t Fear Head-to-Head Comparisons45:39 Audience Research Beyond Traditional Buyer Personas49:44 From Audience Insights to Jobs to Be Done👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/strategic-marketing-for-ai-searchWhere to find Emina DemiriLinkedIn: https://www.linkedin.com/in/emina-demiri/ X: https://x.com/DemiriE Website: https://www.vixendigital.com/  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

What happens when search stops being about clicks and starts being about stories, formats, and trusted sources?In this episode of The Search Session, Gianluca Fiorelli talks with search and AI consultant Louisa Frahm about the changing relationship between SEO, content, and AI search. They explore how to choose the right format for a story, create evergreen content that remains useful in AI-driven search, and navigate Google’s evolving approach to news, Top Stories, and preferred sources.The conversation also goes inside the newsroom, examining how SEOs and journalists can build trust and collaborate more effectively. Along the way, Louisa and Gianluca discuss what original movies can teach brands about creativity and calculated risks—and why mentorship is always a two-way learning experience.This is the 82nd episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:07) Meet Our Guest: Louisa Frahm(04:59) Why Multimodal Search Changes the Content Strategy(09:07) What ESPN Taught Us About Content Formats(14:47) Why Simple Content Can Still Be Powerful(18:02) The New Role of Evergreen and Informational Content(24:47) Building Trust Between SEOs and Journalists(31:57) How AI Is Changing News SEO(36:06) Personalization and the Direct Relationship With Audiences(41:57) Why Technical SEO Matters More When Attention Is Scarce(44:43) What Backrooms Teaches Us About Standing Out(54:08) Calculated Risks, Original Ideas, and Information Gain(59:06) What Mentoring Teaches the Mentor👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/news-content-ai-multimodal-search Where to find Louisa FrahmLinkedIn: https://www.linkedin.com/in/louisa-frahm-67710922/ X: https://x.com/mizlouisa720 Website: https://www.frahmfocus.com/  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

What happens when AI search starts using your emails, private context, and digital footprint to decide which brands to recommend?In this episode of The Search Session, Gianluca Fiorelli welcomes back Garrett Sussman to explore how SEO is changing in the age of personalized AI search. Garrett shares insights from his Google Personal Intelligence experiment, including how emails influenced visibility by 40%, and digs into brand sentiment, AI-generated content, GEO, relevance engineering, and the emerging challenges of agentic search.As AI moves beyond traditional rankings and into personalized recommendations, what does it take for brands to stay relevant?Tune in for a sharp look at where SEO is heading—and why the future of search may depend on much more than search engines.This is the 81st episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:07) Meet Our Guest: Garrett Sussman(02:31) Complexity vs. Complications in Modern Search(09:15) Brand Sentiment Becomes Part of GEO(13:56) Findings from Garrett’s Personalization Experiment(26:57) Why GEO Research Is Still So Volatile(34:22) Is AI Slop Creating an Anti-AI Reaction?(42:34) The Five Pillars of Relevance Engineering(46:42) Filter Bubbles & Algorithmic Editorial Choices👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/brand-discovery-in-personalized-ai-searchWhere to find Garrett SussmanLinkedIn: https://www.linkedin.com/in/garrettsussman/ X: https://x.com/garrettsussman Website: https://ipullrank.com/  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

What happens when search stops being something people use and becomes something AI agents use on their behalf?In this episode of The Search Session, Gianluca Fiorelli speaks with digital entrepreneur and keynote speaker Bastian Grimm about what agentic search means for businesses, and what they should be doing about it now.From AI-ready data, evolving protocols, and machine-readable formats to brand recognition, experimentation, and the future of SEO, they explore how AI could reshape websites, search interfaces, publishing models, and the way brands are discovered.Bastian offers a pragmatic view of a rapidly changing landscape: rather than chasing every new standard, businesses should focus on reliable data, strong technical foundations, experimentation, and learning what actually works.This is the 80th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:19) Meet Our Guest: Bastian Grimm(04:31) How Do You Give Clients Certainty When Everything Changes?(07:32) The Biggest Misconception About Agentic Search(12:51) How to Audit a Website for Agentic Search(16:18) Markdown and New Formats for Machine Consumption(21:10) Enterprise Risk vs. SMB Agility in AI(24:45) Breaking SEO Out of Its Silo(30:51) Evolving Brand Signals & Trust(37:28) Will Websites Still Exist in the Future?(43:34) Why Publishers Are at Risk and What They Can Do(50:07) What Will the Next Generation of Brand Signals Look Like?(53:38) The Most Important Priority: Organize Your Data👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/agentic-search-readiness Where to find Bastian GrimmLinkedIn: https://www.linkedin.com/in/bastiangrimm/ X: https://x.com/basgr Website: https://bastiangrimm.com/  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

Is your SEO agency practicing what it preaches to clients?In this episode of The Search Session, Gianluca Fiorelli talks with SEO consultant Grant Simmons about what it takes to stay visible and relevant as search evolves. They explore agency positioning, technical SEO for AI search, site architecture, internal linking, knowledge graphs, programmatic SEO, and the growing challenge of query drift.Grant also breaks down what GEO gets wrong, why technical foundations still matter to LLM visibility, and how to scale content without sacrificing quality or topical focus.A practical, no-fluff conversation about building sites and SEO strategies that search engines, LLMs, and users can actually understand.This is the 79th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:00:06 Meet Our Guest: Grant Simmons04:24 Why Agencies Struggle to Adapt and Pitch Value12:28 JavaScript, Site Speed, and the Technical Debt Problem17:50 Site Architecture and Strategic Internal Linking21:48 Knowledge Graphs vs. Databases for Search & LLMs26:56 Programmatic SEO: Scale Without Losing Value30:48 Creating Architectural Taxonomies for User Experience34:38 Communicating with Clarity: Marketing Copy vs. LLM Understanding39:37 Using Entity Maps to Strip Away Ambiguity42:46 Diagnosing and Resolving Query Drift49:06 Debunking AI Search Myths and Pet Peeves51:22 Maintaining Passion Across 25+ Years in SEO👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/technical-debt-query-drift-site-architecture-for-ai-search Where to find Grant SimmonsLinkedIn: https://www.linkedin.com/in/simmonet/ X: https://x.com/simmonet Website: https://www.grantsimmons.com/  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking