The Martechno Beat: Decoding Martech!

In this podcast episode, we delved into the significant potential of data analytics and its role in enhancing business strategies, particularly in the realm of marketing. Our guest, Ms. Peace Obinani, Product Marketing Manager at Piggyvest, joined us for an insightful conversation where we explored the following key points: Understanding Data's Significance Navigating Data Types - Policy and Security Harnessing Data for Marketing Excellence The Fusion of AI and Data-Driven Marketing Tracing Customer Journey from Acquisition to Loyalty Tools for Data-Centric Customer Engagement

In this episode of the Martech Series Podcast, host Clyde Pascual welcomes Diep Bui, CEO and Co-founder of eJoy English Vietnam. Diep shares her inspiring journey and discusses the strategies her company employs to keep users engaged and address the rising challenges of new customer acquisition. Diep emphasizes the importance of automation and personalization for customer engagement. With customers worldwide, eJoy Learning Vietnam aims to provide service and support 24/7 through automation, using chatbots or AI to answer user queries. Additionally, personalization plays a crucial role as customers expect relevant content tailored to their needs. eJoy Learning Vietnam plans to enhance product personalization to ensure users receive content aligned with their interests and goals. Here’s a brief breakdown of what’s covered in this episode: Brief about eJoy English Vietnam User Engagement and Retention Strategies AI as an Opportunity and Threat Addressing the Rising Customer Acquisition Cost Predictions for Customer Engagement in 2023

In this session of The Martechno Beat Podcast, we are joined by Vrinda Aggarwal - Lead, Customer Lifecycle Management at Join Ventures to talk about how AI/ML in Marketing is evolving and benefiting the new age marketers.  We also discuss various things marketers need to keep in mind when trying to utilize the power of AI ML to boost customer engagement and conversion.  IGP is an online retailer of personalised, floral, gourmet and handmade gifting products. The company is headquartered in Mumbai, India and has offices in India, Singapore and the United States. IGP is owned and operated by Join Ventures. Here’s a brief breakdown of what is covered in this episode: An introduction about IGP.com Why has AI/ML become the buzzword now? The top use cases to drive business leveraging AI/ML tech AI/ML versus rule based engines- pros & cons Getting the organization AI/ML ready

Digital first businesses have experienced massive tailwinds. Consumers were forced to spend on mobile and digital channels , which led to unprecedented growth for most digital companies that took advantage of the situation.  To get a deeper understanding of how to ace marketing with a digital-first mindset, we caught up with MR Kunle Ajani, Omnichannel Marketing Manager at Konga. Founded in 2012, Konga.com is a e-commerce company that offers a third-party online marketplace, as well as  first-party direct retail spanning various categories including consumer electronics, fashion, home appliances, books, children's items, computers & accessories, phones and tablets, health care and personal care products. In this session, Kunle Ajani shared compelling insights on: The meaning and strategy behind a digital-first mindset Importance of developing a digital marketing strategy How to ace your marketing with a digital-first mindset The skills and tools the marketer needs  How to apply the tools to your business today

In this session of The Martechno Beat Podcast, we are joined by Irene Aguh, Founder and CEO, Rêvie and Global Head of Marketing, Fuzu. Fuzu Limited is a Kenyan-Finnish company that launched the Fuzu employment platform in 2015. Fuzu is an online career and recruitment platform. It provides job seekers an access to career advice, online learning and jobs. It provides employers with a set of tools to identify best matching candidates via search and recruitment solutions and automated CV analysis. Here’s a brief breakdown of what’s covered in this episode: What role does user experience have to play within marketing? Common pain points companies face when it comes to brand building How do you build a memorable user experience? Common trends and how to implement them in the business

In this session of The Martechno Beat podcast, we got into an exciting and insightful discussion on the “Relevance of Data in the Fintech space” with  Mr. Oluwatayo Alofun, Digital at Interswitch Group. Interswitch is an Africa-focused integrated digital payments and commerce company. It facilitates the electronic circulation of money as well as the exchange of value between individuals and organizations on a timely and consistent basis. Here’s a brief breakdown of what is covered in this episode: How big data helps fintech organizations create a digital log The difference between operating with the knowledge of data and without the knowledge of data How data and forecasting can also help fintech organizations to recommend the correct services/products based on their customers' individual spending behavior How has data made a difference in your marketing campaign activity Final words for those marketers not utilizing data

In this session of The Martechno Beat Podcast, we are joined by JT Solis – CEO, Teril Siy – Head of Product, and Josef Amarra - CTO to talk about their experience managing the Philippines’ newest online grocer. We also cover the community that Mayani has built during the pandemic and discuss best practices for organizations that are getting started within the industry. Here’s a brief breakdown of what is covered in this episode: A short description of Mayani PH How they thrived during the pandemic What helped the company stay focused on achieving their goals What data they leverage in order to reach their goals. Their responsibilities to their customers and to the farmers. Best practices for organizations that are getting started within the industry Mayani PH is an impact-driven agri-commerce platform that connects over 72,000 smallholder farmers to 16,000+ B2C customers and a solid B2B portfolio including the likes of Shell, Robinsons, WalterMart, UCC Group, Healthy Options, Tsaa Laya, Cara Mia, Amici, among others (www.mayani.ph)

In this session of The Martechno Beat Podcast, we chatted with Sourabh Gupta, VP Product Management, about his experience with PLG in today’s Fintech market. We also cover various other aspects that enable the growth of teams and extract the product’s best value. Sourabh is a product leader with 14 years of experience, spread across product management. He has built products to solve user problems and management consulting, where he has helped solve business problems. Here’s a brief breakdown of what this episode covers: • A short description of Flip.id • Factors that drive Sourabh at Flip • Experience in instilling a PLG culture within the organization • Importance of no-code in today’s product world • Striking the right balance between growth and product teams • Core value Propositions for Flip.id

In this session of The Martechno Beat podcast, we chat with Sanjeev Nichani, Head - CRM and Loyalty at Apparel group, about his experience managing the world’s largest loyalty program. We also cover the loyalty program offered by the Apparel group and discuss best practices for organizations that are getting started with customer loyalty. Sanjeev Nichani is a seasoned CRM and loyalty marketing professional with over 15 years of experience across retail and loyalty marketing. He has worked with various brands such as State Bank of India, Raymond Limited, and ZEE5, among others. Here’s a brief breakdown of what this episode covers: • Apparel Group - a brief introduction • Metrics that Sanjeev wakes up to • Experience managing the world’s largest loyalty program • What's in store for Apparel group customers for 2022 • Striking the right balance of personalization for customer delight • Best practices for organizations that are getting started with Customer Loyalty • Thoughts on Metaverse and ‘Phygital’ Experience

In this episode of The Martechno Beat podcast, we get into an exciting and insightful discussion on the transformation of the eCommerce landscape in the post-pandemic era with Mr. Claudiu Berechet. Claudiu has previously led Vivre's endeavor to improve its marketplace platform by analyzing and improving all customer touch-points. He has rich experience in customer engagement, loyalty programs, CDXP, UX/UI, RFM modeling, and everything around customer centricity in the eComm world. In this session, we discuss: 1. How eCcomm has survived and grown through the pandemic era as more customers prefer to buy online 2. How eComm companies in the EU have started to explore and adopt SaaS-based cloud solutions as they understand their potential 3. How email as a channel still remains one of the most profitable and cost-effective channels despite many new channels introduced 4. How the eComm market is heavily investing in ML and RFM modeling powered by CDPX tools